What is not considered a default “medium” in Google Analytics?
Organic, Referral and None are considered as default medium in Google Analytics.
On the order side, Google is considered a source (and not Medium). According to Google, medium is the general category of the source, such as organic search (organic) and cost-per-click (cpc), referral while the source is the origin of your traffic, like a search engine (for example Google and Bing) or a domain (databloo.com).
Examples of default Source & Mediums in Google Analytics
Definitions of default Mediums in Google Analytics
- Organic represents traffic that comes from organic search results.
- Referral shows traffic that comes to your site from other websites.
- (none) is the direct traffic to your website from users type your URL or click on a bookmark.