When linking a Google Ads account to Google Analytics, what is not possible?
By linking a Google Ads account to Google Analytics, you cannot adjust keyword bids in Google Ads from Google Analytics. In order to do that, you should open your Google Ads account and change any settings that are related to your campaigns/keywords bids.
However, if you link your Google Ads account to GA, you can easily
- create remarketing lists and use them in your Google ads campaigns – for instance create a remarketing list with those who abandoned at the checkout step.
- view Google Ads clicks and cost to site engagement data in Analytics, so you can have a holistic view (from clicks to engagement and conversions) of your ads.
- import Analytics Goals and trascactions into Google Ads Conversion.
Additionally, you can easily visualize your Google Ads data using Google Data Studio and generate top-notch reports that can help you decrease your cost of sales immediately. Check our dashboard below: