The best Supermetrics alternatives worth switching to

2

Windsor.ai

Best for free plans & multi-touch attribution

$23/mo$19/mo annual · free plan

Windsor.ai’s main strength is also the strongest free entry point on this list. The free tier isn’t a 14-day trial, it’s permanent, and gives you one data source pulled daily into the destination of your choice. The other thing Windsor does well, and few others do at all, is multi-touch attribution: published methodology, included from the Basic plan ($23/mo) upwards, with real customers using it for media-mix decisions. Founded in Zurich in 2017, recently acquired by team.blue, and bootstrapped enough that they haven’t been pushed into the price-hike cycle the larger players are stuck in.

3

Funnel.io

Best for enterprise marketing intelligence

$302/mobilled annually · demo required

Funnel positions itself as a marketing intelligence platform, not a connector, and the language is accurate. The product’s centre is the Data Hub: a managed warehouse layer that stores your marketing data, lets you normalise it (currency conversion, channel mapping, campaign naming) once, then pushes governed datasets to wherever you report. 500+ marketing-specific connectors. The case for Funnel is rarely about price (most expensive non-enterprise tool here) and almost always about the cost of not having a Data Hub. Customers, Havas France, Power Digital, describe cutting maintenance work by 50–75%. Founded in Stockholm, Funnel is the most heavily funded tool here (~$131M raised, roughly 400 staff), which is why it can afford 590+ connectors.

4

Porter Metrics

Best for simple reporting for small agencies

$15/mo$12.50/mo annual · free forever plan

Porter Metrics is the closest in spirit to Data Bloo on this list, same focus on Data Studio, same "no per-destination charges" philosophy, same founder-led story. The pricing model is per data source account: $15/mo gets you one account across all your destinations, with the price-per-account dropping as you add more. Where Porter falls behind Data Bloo is the template catalogue. They’ve built strong connectors for the most common ad platforms, but the Data Studio gallery is significantly smaller. If you’d rather build your own dashboards, this matters less; if you want to start from a finished design and just swap in your data, it matters a lot. Founder-led and 6+ years in the Data Studio space, Porter is the one competitor whose positioning most overlaps ours, which is exactly why we rate it second.

5

Coupler.io

Best for ETL to Sheets & warehouses

$24/moannual · free plan

Coupler.io is the most flexible general-purpose ETL on this list. The model is workflow-based rather than dashboard-based: you connect a source, filter and transform the data, and append, join or combine it with other sources before sending the result to a destination. Closer to a no-code ETL platform than a marketing connector, and that breadth is the point. Coupler reaches into project management (ClickUp, Airtable, Asana), customer service (ServiceNow, Typeform), time tracking, and finance, on top of the marketing stack. If your problem is "I want a beautiful Data Studio report by 5pm, " it’s not the right tool, you’ll spend the afternoon modelling. It's built by Railsware, a bootstrapped studio out of Poland and Ukraine, and covers far more than marketing, project management, CRM, finance sources all included.

6

Improvado

Best for large enterprises

Customest. ~$3,400/mo · demo only

Improvado is the most expensive tool on this list by an order of magnitude. The reason teams pay it: it’s a complete marketing analytics platform, connectors, transformation, governance, dashboarding, AI agents, dedicated CSM and engineering credits, bundled together. Every plan includes professional services credits, unlimited connectors, unlimited accounts, unlimited report types. The Improvado pitch makes sense when you’re managing $100k+/month media spend across 50+ ad accounts, with a data team big enough to use a governance engine. Outside that envelope, it’s overkill. Pricing is fully gated: three tiers — Growth, Advanced, Enterprise — all quote-only, with no numbers published anywhere on the site; treat any figure (including ours) as an estimate until you have a quote. Founded in San Diego in 2015 (~$34M raised), its customer list, Activision, ASUS, Monster Energy, tells you the segment it's built for.

7

Whatagraph

Best for all-in-one reporting

$229/moannual · free plan

Whatagraph rebuilt their platform in 2025 and the new version is one of the better-looking products in this category. The AI-first reporting layer (Whatagraph IQ on the Boost+ plan) creates full multi-tab reports from a text prompt, visualisations, summaries, branded themes, without manual layout work. The trade-off is everything that lives outside the Whatagraph platform. Reports built here aren’t Data Studio reports, they’re Whatagraph reports. You’re locked into their builder, UX, and template gallery.

8

AgencyAnalytics

Best for white-label client reporting

$20per client/month, annual · 14-day trial

AgencyAnalytics built the most agency-shaped product on this list. The client portal is the centrepiece: clients log into a branded dashboard, view live reports, select date ranges, and chat directly with the agency inside that same portal. Integrates with Intercom, Zendesk, HubSpot and HelpScout. Bootstrapped, employee-owned, and pricing is per client (not per account). The trade-off: AgencyAnalytics reports are AgencyAnalytics reports, they don’t push into Data Studio, Power BI or BigQuery. The product is the destination.

9

Adverity

Best for integrated BI for big data teams

Customenterprise

Adverity sits in roughly the same enterprise category as Improvado, but with a different shape. Where Improvado emphasises a full marketing intelligence platform with AI agents and dashboards, Adverity emphasises the data pipeline itself, connectors, transformation engine, governance, monitoring, with the assumption that you have a BI tool (Looker, Tableau, Power BI) on the other side. A developer-friendly ETL with a marketing focus. Marketers don’t self-serve in Adverity. Data engineers do. A European enterprise platform with 600+ connectors and an AI-assisted transformation layer, priced by custom quote only.

10

Fivetran

Best for engineering-led warehouse pipelines

Usage-basedfree to 500K MAR · pay per connection

Fivetran is the category-defining ELT tool, and only marginally a Supermetrics alternative, a general-purpose data-movement platform that happens to support marketing sources. Where marketing-focused tools end (pre-built dashboards, marketing transformations, dimension mapping), Fivetran begins (raw, normalised, reliable extraction into a warehouse). The model is opinionated: data goes into the warehouse, transformation happens after loading using SQL or dbt, and the BI tool handles visualisation. If you’re running a modern data stack, BigQuery + dbt + Looker, or Snowflake + dbt + Tableau, Fivetran slots in cleanly. Pricing is pure consumption: the published example on their pricing page puts a four-connector marketing stack (Facebook Ads, GA4, Marketo, Google Ads) at ~$549/mo at median usage, ad platforms alone are cheap ($11–$44/mo each) while high-MAR sources like Marketo drive the bill. Annual contracts save up to 22%. It's the category-defining ELT company, not a marketing tool, a general-purpose pipeline the rest of the data industry runs on.

11

Power My Analytics

Best for US PPC agencies on Data Studio

$49.95/mo$41.63 annual · sample-data free plan

Power My Analytics is one of the older tools in this category, founded in 2011, and the longevity shows in the connector reliability. Strongest for US-focused marketing teams: Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, and major US ecommerce platforms. The pricing model is per account (not per source), which scales differently than Supermetrics and tends to favour teams with many accounts on few sources. SOC 2 and ISO 27001 certifications make it more enterprise-friendly than most tools at this price point.

12

Dataslayer.ai

Best for budget Supermetrics clone

$38/mo$31/mo annual · free plan available

Dataslayer is the most direct Supermetrics-structure clone on this list, by design. The pricing model mirrors Supermetrics (per source, per account, per destination, with add-ons), the connector list overlaps heavily, and the working experience is similar enough that switching from Supermetrics to Dataslayer is the smoothest cross-tool migration in the category. The price gap is real, Supermetrics Starter is $53/mo, Dataslayer Starter is $38/mo ($31 annual). Advanced at $129/mo ($107 annual) undercuts Supermetrics’ Growth ($215/mo) and adds data blending plus AI Insights. Dataslayer even ships a native "Import data from Supermetrics" feature on every plan. A bootstrapped ~18-person company out of Madrid, it holds the highest G2 rating in this category (4.8 across ~295 reviews).