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GA4 Ecommerce Revenue Template

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Delve into your Google Analytics e-commerce insights through our GA4 Ecommerce Looker Studio Template and unlock the drivers behind your product KPIs and acquisitions, funnel management, and conversion rates across your website and app.


Answer Key Business Deliverables

Drill down into key elements of our Ecommerce Looker Studio Template to answer pertinent business questions such as:

  1. How to track my revenue and sales metrics in GA4?
  2. How do I monitor growth in my ecommerce store?
  3. How do I optimize my product funnel?
  4. What are my main revenue drivers?
  5. Which are the best-selling products?
  6. Which country has the highest revenue and order value?
  7. Which devices do my shoppers use?
  8. Which marketing channel is responsible for the most sales?
  9. How many of my buyers are new to my store or repeat customers?
  10. In which steps of the checkout do your customers drop out?

Your GA4 analytics ecommerce data answers all these questions and more through a fully customizable and intuitive template.

Focused Insights Across All Tabs

Enjoy effortless switching on this Looker Studio Ecommerce dashboard from one tab to another through the tab indicators on the left-hand margin. These tabs or pages drill down into GA4 data to reveal insights into each contributor of your ecommerce store. These tabs include:

  • Overview: View a highlight reel of your revenue performance over a period of time, such as daily, weekly, 30 days, or longer. It gives you the condensed version of your sales KPIs with highlights such as the total purchasers, first-time purchasers, overall purchases, quantity, revenue, and average price. Also, it splits your revenue by channel, country, and device.
  • Funnel: Tap into your sales funnel movement and view data such as your conversion process from product views and add-to-carts to checkouts and transactions. View these ecommerce events as a percentage as it transitions from views to transactions. You can also view your events over time with a monthly, weekly, and daily breakdown.
  • Products: Find out which of your products contributed most to your ecommerce success with a full breakdown of the products sold, product revenue, and the average price of the products. The page provides insights into your top-selling brands & products and reveals the quantity and item revenue for a chosen time period. The detailed table at the bottom shows the breakdown of your top products/brands by quantity, revenue, and average price.
  • Analysis: Discover which of your marketing channels resulted in the highest conversions by drilling into the channels such as direct, organic search, email, organic social, referral, and more. You’ll have insights into the revenue by country and which device accounted for the most sales.

Improve Your Conversion Rate

Track the data that drives your conversion rate such as your sales funnel process and how many views lead to transactions. These insights help to:

  • Target your marketing to drive sales across devices and regions
  • Gain a better understanding of your top sellers and highest-earning products
  • Discover insights that help you refine your content to drive organic traffic
  • Harness your existing client base and improve your cross-sell rate
  • Turn new customers into repeat customers

Quick Set-Up and Data Source Versions

You can set up your GA4 Ecommerce Revenue Template following our detailed instructions that make it simple for anyone to get started, even if you’re a beginner in Looker Studio.

This Ecommerce Looker Studio report includes two different versions to ensure that you can use it even if you encounter GA4 quota issues. Version 1 uses the GA4 native connector, while version 2 uses Extract Data in order to overcome the limits, as it can contain up to 100 MB of data per day. Once you get edit access to these versions, you will have the flexibility to customize the dashboards to meet your own needs.

Additional information

Data Source

Google Analytics

Dashboard Type

Single Page

Custom Tracking



One click


Agency, Business Owner, Digital Marketeer, Ecommerce Manager

Tags, , , , , , ,

One Click Setup

One Click Setup is the ultimate time-saver for your reporting needs, enabling you to generate reports quickly and easily with just a few clicks, saving you valuable time and streamlining the configuration process.

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Collect your data

Create your data sources and the required fields following our instructions.

Copy the template

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Being the owner of the new template and you can either modify it according to your needs or start using it immediately. Happy Dashboarding!

Frequently Asked Questions

Investing in our Looker Studio templates saves you the time and resources that are required to build a reporting solution from scratch. Our templates are designed by data & visualization experts who have spent +2 years building ready-to-use solutions for over 1,000 businesses globally. Additionally, our templates have been recognized as top-notch reports in the market, as they have been featured by Google on their official Looker Studio Gallery. With instant access to these templates, you can easily make the most of your data and grow your business faster.

You can get a comprehensive understanding of our Looker Studio templates through our live demos, where you can see all the capabilities and functionalities. Additionally, you can use the built-in data controls of Looker Studio for data sources such as Google Ads and Google Search Console to preview how your data will appear in our reports. Both options allow you to get a feel for our templates and make sure they are the right fit for your business.

Our Looker Studio templates are fully customizable to fit your business needs. By duplicating our templates, you are free to make changes to the aesthetics, data sources, visualizations, and layout, ensuring that the templates meet your brand guidelines and reporting requirements.

Yes, after purchasing a Looker Studio template, you have the flexibility to replicate it for multiple accounts, share it with others, and even schedule email deliveries. This allows you to effectively manage different clients, domains, or brands with just one report, making it a highly efficient solution for your reporting needs.

When you purchase a Looker Studio template, you receive a link with a comprehensive guide that provides step-by-step instructions and video tutorials on how to customize the report for your brand. This guide will give you a thorough understanding of the template’s setup, allowing you to get started quickly and easily. On top of that, our experienced support team is available to answer any questions you have after the sale.

Unfortunately, we do not offer refunds for our Looker Studio templates. As digital products, the templates can be easily copied once purchased, making it impossible for us to receive the product back. This is why we invest in technical support and comprehensive instructions to ensure our customers can fully utilize and make the most of their investment.

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