Free Instagram Insights Looker Studio Connector

Prerequisites

Before connecting your data, make sure you have:

• A Data Bloo account (free signup)
• A Google account with access to Looker Studio
• An Instagram Business or Creator account linked to a Facebook Page
• Admin or Editor access to the connected Facebook Page
• Pop-up blockers disabled (for Google and Facebook OAuth authentication)

How to Connect

Step 1: Sign in to Data Bloo

• Visit hub.databloo.com
• Click Sign in and log in via Google or your email/password

Step 2: Add the Instagram Insights Data Source

• In the left menu, go to Data Sources
• Click on the Instagram Insights tile under “Add new data source”

Step 3: Authorize Instagram Account

• Click Connect with Instagram Insights
• You’ll be redirected to Facebook for authorization
• Approve the requested permissions to let Data Bloo access your Instagram data

Step 4: Select Instagram Accounts

• Choose the Instagram Business or Creator account(s) you want to connect
• Click Connect Selected Accounts

Step 5: Review Connection

• Your connected accounts will now appear under the Instagram Insights data source
• You can add or remove accounts at any time
• Click Looker Studio to proceed to reporting

Step 6: Authorize in Looker Studio

• Looker Studio will request authorization
• Approve access for both the connector and Instagram data
• Click “Edit and share” on the top right and then “Acknowledge and save” in the modal
• Wait for the report to generate; avoid clicking anything until redirected to edit mode

Step 7: View the Instagram Insights Dashboard

Your Looker Studio dashboard will now load, displaying key Instagram metrics such as:

• Impressions, Reach, and Profile Visits
• Follower Growth and Audience Demographics
• Post Engagement, Saves, Shares, and Comments
• Stories and Reels performance metrics

Step 8 (Optional): Add or Switch Accounts

If you want to filter by account, adjust reporting, or switch to a different Facebook/Instagram account:

• Use this when:
  • You manage multiple Instagram accounts
  • You want to segment performance by campaign, region, or brand
  • You need to collaborate across teams or clients

How to Edit the Data Source Configuration

1. Open your Looker Studio report
2. In the top menu, click Resource > Manage added data sources
3. Find your Instagram Insights source and click Edit
4. Click Edit connection in the data schema view

Modify Account or Page Parameters

• Change the Facebook account from the dropdown
• Select a different Instagram account or add multiple ones
• Apply filters or segments depending on your analysis needs

Finalize Changes

• Click Reconnect
• Confirm changes by clicking Apply
• The dashboard will now update with the new configuration

Troubleshooting

Notes

• Data Security: Data Bloo does not store your Instagram data. All data is read-only via Facebook’s secure API.
• Free Forever: This connector is free with no user limits or quotas.
• Multiple Accounts Reporting: You can report across multiple Instagram accounts in a single dashboard.