AI & LLM Looker Studio Report Template

Track and understand how AI platforms like ChatGPT, Claude, Gemini, Copilot, and Perplexity drive traffic and conversions to your website. Our AI & LLM Report Template transforms your GA4 data into a powerful AI Traffic Tracker, helping you identify the impact of AI assistants on your acquisition, content performance, user behavior, and conversions.

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  • Instant edit access
  • Custom logo & colors
  • Quick setup
  • Unlimited copies
  • Sharing options
  • Downloadable data
Google Analytics

Data source

Google Analytics

Questions You Can Answer With the AI & LLM Report

AI Traffic & User Behavior

  • How many users and sessions arrived from ChatGPT, Claude, Gemini, Copilot or Perplexity this week?
  • Are AI-driven visitors more engaged than organic or referral visitors?
  • What pages do AI users visit most, and how long do they stay?
  • What percentage of total site traffic is now influenced by AI assistants?

Conversions Driven by AI

  • Which AI referrers convert best?
  • What landing pages are generating conversions specifically from AI users?
  • How does the conversion rate of AI-generated traffic compare to other channels?
  • Which AI models drive the highest conversion value?

LLM Referrer Analysis

  • Is ChatGPT sending more traffic than Claude or Gemini this month?
  • How does performance vary by country, device, and landing page?
  • Are specific pages trending because LLMs surfaced them more often?
  • How do different LLMs compare across bounce rate, session duration, and user intent signals?

Content & Landing Page Impact

  • Which URLs are being recommended most frequently by AI systems?
  • What content formats perform best among AI-driven visitors?
  • Are certain pages emerging as “AI favorites” that deserve more focus?

Key Metrics This AI Template Tracks

AI User Acquisition Metrics

Track total users, sessions, bounce rate, engagement time, and trendlines across all major LLM referrers.

LLM Referrer Performance

Compare traffic between platforms like ChatGPT, Claude, Gemini, Copilot, and Perplexity with built-in referrer breakdowns.

Content-Level Insights

Identify top landing pages recommended by AI tools, analyze engagement per URL, and spot pages gaining traction in LLM ecosystems.

Conversion Metrics & Revenue

Monitor conversions, conversion rate, conversion value, and monthly changes specific to AI-assisted traffic.

Geography & Device Analysis

Understand where AI-driven visitors come from and how their device usage differs from traditional search or referral audiences.

AI vs Organic Search

View a clear comparison of AI traffic vs traditional organic performance, helping you adapt SEO and content strategies accordingly.

Common Use Cases for the AI & LLM Report

Spot AI-Driven Traffic Patterns

As more users rely on ChatGPT and other LLMs for website discovery, traffic volatility increases. This report helps you detect spikes, declines, and patterns so you can react instantly.

Identify Pages Surfacing in AI Models

Your content might be recommended by ChatGPT or Claude even if rankings don’t show it. This dashboard reveals which pages AI tools highlight.

Improve Content Strategy With AI Insights

See which content types AI audiences prefer. Use these insights to create new pages, optimize existing ones, or build topic clusters aligned with AI-driven intent.

Boost SEO With AI Intelligence

Understand how AI interacts with your content and detect whether AI recommendations support your organic search goals.

Enhance Conversion Optimization

Identify which AI traffic sources convert best, which landing pages underperform, and where to improve your funnel for AI-driven users.

Future-Proof Your Analytics

As AI becomes a dominant discovery channel, this template gives your business the visibility needed to stay ahead.

Benefits of the AI & LLM Template

  • Track all AI-related traffic in one centralized report
  • Compare performance across ChatGPT, Gemini, Claude, Copilot & more
  • Automatically identify top landing pages surfaced by AI tools
  • Make smarter SEO and content decisions based on AI user intent
  • Detect changes in user behavior driven by AI assistants
  • Optimize conversion paths for AI-referred traffic
  • Share a fully branded, white-label report with stakeholders
  • Export and download all data for deeper analysis
  • Setup in less than a minute with our one-click GA4 connection
  • Monitor long-term AI adoption using monthly and weekly trend dashboards

Additional information

Data Source

Google Analytics

Dashboard Type

Multi Page

Custom Tracking

GA4 Configuration

Setup

One click

Audience

Agency, Business Owner, Digital Marketeer, Ecommerce Manager, PPC Specialist, SEO Specialist

SKU GA4-WEB-02

How to Use the AI & LLM Report Template

With our one click setup process you will be able to create your AI & LLM Report Template on Looker Studio in less than a minute with just a few clicks, saving you valuable time and streamlining the configuration process.

Go to the admin panel of your GA4 property and find your account and property IDs. Then open the report url.

Frequently Asked Questions

You cannot find your question? Feel free to contact us

Yes. You can fully customize colors, logos, widgets, sections, and charts to align with your branding or reporting style.

It reveals AI-driven traffic trends, referrer breakdowns, landing page performance, conversion insights, geographic details, and long-term behavioral patterns.

This template can be set up in under a minute. Open the template, copy your Google ID, and it’s ready to use!

The template uses GA4 as the single data source. Any limitations tied to GA4 attribution or data sampling may apply.

This report template will be automatically filled with your data from Google Analytics. From then on, simply open your report or share them with no extra configuration.

Yes, after purchasing the AI & LLM Looker Studio report template, you have the flexibility to replicate it for unlimited accounts and effectively manage different clients, domains, or brands with just one report.

Yes, you can view a full interactive demo before purchasing.

Unfortunately, we do not offer refunds for our Looker Studio templates. As digital products, the templates can be easily copied once purchased, making it impossible for us to receive the product back. This is why we invest in technical support and comprehensive instructions to ensure our customers can fully utilize and make the most of their investment.

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