• Data Source: Google Search Console
  • Type: Number (Ranking)
  • Definition: Average Position in Google Search Console represents the average ranking of your site’s links in Google Search results, with 1 being the highest possible position. This metric aggregates the positions of all impressions, acknowledging that the position of a link can vary with each appearance.


Average Position provides an approximation of where your links typically appear on Google Search results pages, relative to other results. It’s a crucial metric for understanding the visibility of your content in search and for gauging the effectiveness of your SEO strategies. A lower average position (closer to 1) indicates higher visibility, which can lead to more clicks and traffic.

Use Cases

  1. SEO Performance Tracking: Monitor changes in Average Position to assess the effectiveness of your SEO efforts, with improvements in position indicating successful optimization strategies.
  2. Keyword Ranking Analysis: Segment Average Position data by keyword groups or “buckets” (e.g., top 3, top 10, first page) to identify high-performing keywords and those that need further optimization.
  3. Content Strategy Optimization: Use Average Position insights to refine your content strategy, focusing on improving content and optimizing for keywords where your current positions indicate room for growth.
  4. Competitive Benchmarking: Compare your Average Positions for key keywords against competitors to gauge your relative visibility and performance in search results, identifying areas where competitive strategies may be necessary.
  5. Page Ranking Analysis: Analyze Average Positions by page rankings (e.g., positions 1-10 for page 1, positions 11-20 for page 2) to understand the distribution of your content across search result pages, informing strategies to push more content onto the first page.


  • Positive Indicator: An improving Average Position, especially movement towards positions 1-3 or the top of the first page, suggests successful SEO optimizations, increasing the likelihood of higher visibility and click-through rates.
  • Negative Indicator: A declining Average Position or positions consistently beyond the first page may indicate SEO challenges, less competitive content, or a need to reassess keyword targeting and content relevance to user queries.

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