• Data Source: Ahrefs (SEO Softwares)
  • Type: Numeric (Score)


Domain Authority (DA) is a search engine ranking score developed by Ahrefs that predicts how well a website will rank on search engine result pages (SERPs). The score ranges from 0 to 100, with higher scores corresponding to a greater ability to rank. DA is calculated based on various factors, including the number and quality of backlinks, domain age, and overall link profile strength.

Use Cases

  1. SEO Performance Benchmarking: Use DA to benchmark the SEO performance of your website against competitors, identifying areas for improvement in your backlink profile and overall SEO strategy.
  2. Link Building Strategy: Develop and refine link building strategies by targeting high DA websites for backlinks, enhancing your own site’s authority and ranking potential.
  3. Content Strategy Development: Inform content creation and promotion efforts by focusing on topics and keywords that can help improve your DA, leveraging high-quality content to attract backlinks.
  4. Competitive Analysis: Analyze the DA of competitor websites to understand their ranking potential and backlink strategies, using these insights to inform your own SEO tactics.
  5. Partnership and Collaboration Decisions: Assess potential partnerships and collaborations by considering the DA of partner websites, ensuring that collaborations contribute positively to your own site’s authority and visibility.


  • Positive Indicator: A high DA score (closer to 100) suggests a strong backlink profile and high potential for ranking well in search engine results, indicating effective SEO and link-building strategies.
  • Negative Indicator: A low DA score (closer to 0) indicates a weaker backlink profile and lower potential for ranking well, highlighting the need for improved SEO efforts and a stronger focus on acquiring high-quality backlinks.

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