• Data Source: Instagram Insights
  • Type: Number
  • Definition: Follows refer to the total number of other Instagram accounts that an Instagram business account is following. This metric quantifies the number of users or brands an account has chosen to connect with by following their profiles.


The number of Follows is indicative of an Instagram business account’s networking strategy and its level of engagement with other users, influencers, and brands on the platform. This metric can reflect the account’s approach to community building, content discovery, and relationship management within the Instagram ecosystem.

Use Cases

  1. Networking Strategy Assessment: Evaluate the account’s approach to building connections and engaging with other Instagram users, influencers, and brands, informing strategies to enhance network growth and community engagement.
  2. Content Curation and Discovery: Use insights from the accounts followed to curate and discover content ideas, trends, and inspirations that can be adapted or integrated into your own content strategy.
  3. Influencer and Partnership Identification: Identify potential influencers and partners for collaborations by analyzing the profiles followed, assessing alignment with your brand’s audience and values.
  4. Community Engagement Optimization: Enhance community engagement by following and interacting with key community members, brand advocates, and influencers, fostering stronger relationships and visibility within relevant Instagram communities.
  5. Competitive Analysis: Gain insights into competitors’ networking and engagement strategies by examining whom they follow, identifying key influencers, brands, and trends within your industry or niche.


  • The ratio of Followers to Follows can be an indicator of account influence and engagement strategy. A high number of Followers relative to Follows often suggests a strong brand presence and content appeal, whereas a more balanced ratio may indicate a highly interactive and community-focused approach.

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