• Data Source: Google Analytics 4 (GA4)
  • Type: Text/String

What is Item Name in Google Analytics 4?

Item Name in Google Analytics 4 refers to the descriptive name of a product or item that is part of an eCommerce transaction or event. It corresponds to the product name in Universal Analytics and is derived from the item_name parameter at the item level within an eCommerce event.

Data Bloo Glossary - GA4 Item Name


The Item Name dimension provides critical insights into product performance and customer preferences by tracking interactions with specific products. This dimension is crucial for eCommerce websites and apps for analyzing sales, product views, cart additions, and other product-related user actions. Understanding which items are attracting more attention and generating sales can guide inventory management, marketing strategies, and product development.

Use Cases

  1. Product Performance Analysis: Assess the popularity and sales performance of individual products to inform stock management, pricing strategies, and promotional activities.
  2. Marketing Campaign Optimization: Tailor marketing campaigns and promotions around top-performing or strategic products based on item name data, maximizing campaign relevance and effectiveness.
  3. Product Recommendation Improvement: Enhance product recommendation algorithms by analyzing user interactions with different item names, promoting items with higher engagement and conversion rates.
  4. Customer Preference Insights: Gain insights into customer preferences and trends by tracking the most viewed and purchased item names, informing product range expansions or adjustments.
  5. Content Customization: Customize content and messaging on product pages or in marketing communications based on the popularity and user engagement with specific item names, enhancing personalization and user experience.

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