• Data Source: Google Search Console (or any SEO tool)
  • Type: Text
  • Definition: Keyword Ranking categorizes search queries based on their positions in search engine results pages (SERPs) into four distinct buckets: Top 3, Top 10, Top 20, and Rest. Each bucket represents a range of ranking positions that a keyword achieves in search results.


This categorization helps in assessing the visibility and performance of your keywords in search results. Keywords in the Top 3 are considered highly visible and likely to drive significant traffic. Those in the Top 10 and Top 20 still hold considerable visibility, while keywords ranked 21+ (Rest) may require optimization efforts to improve their ranking positions.

Keyword Ranking Buckets

  • Top 3 (#1-3): Keywords that appear within the top three search results, indicating high relevance and optimization.
  • Top 10 (#4-10): Keywords that rank between the fourth and tenth positions, showing good visibility.
  • Top 20 (#11-20): Keywords ranking between the eleventh and twentieth positions, suggesting moderate visibility.
  • Rest (#21+): Keywords ranking outside the top twenty positions, indicating a need for improved optimization to enhance visibility.

Use Cases

  1. Prioritizing SEO Efforts: Focus SEO efforts on keywords within the Top 20 to push them into higher visibility brackets, and identify high-potential keywords in the “Rest” category for optimization.
  2. Content Strategy Alignment: Align your content strategy to target keywords within different ranking buckets, optimizing content to climb higher in SERPs for specific, strategic keywords.
  3. Performance Tracking: Monitor the movement of keywords across different ranking buckets over time to gauge the effectiveness of your SEO and content strategies.
  4. Competitive Analysis: Compare your keyword ranking distribution with that of your competitors to identify areas where you can gain a competitive edge in SERPs.
  5. User Intent Fulfillment: Analyze the types of queries in each ranking bucket to better understand user intent and ensure your content effectively addresses the needs and questions of your audience at each visibility level.

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