• Data Source: Google Analytics 4 (GA4)
  • Type: Tex
  • The OS Version dimension in Google Analytics specifies the version of the operating system running on the devices of visitors to your website or application, such as ‘iOS 14.4’, ‘Android 11’, or ‘Windows 10’. This dimension is automatically populated and offers detailed insights into the specific software environments of your audience.


The OS Version dimension provides a granular view of the operating system landscape among your users, allowing for precise targeting and optimization of your digital content and services. Different versions of an operating system can vary significantly in terms of features, security, and performance, affecting how users interact with your site or app. Understanding the distribution of OS versions helps in identifying potential compatibility issues and areas for optimization to enhance user experience.

Use Cases

  1. Version-Specific Optimization: Tailor and test your website or app for compatibility and performance across the most common OS versions used by your audience, ensuring a seamless experience for the majority of your users.
  2. Feature Compatibility: Develop and adapt features based on the capabilities and limitations of prevalent OS versions, ensuring broad functionality and avoiding features that are unsupported on older versions.
  3. Security Enhancements: Address security vulnerabilities and privacy concerns specific to different OS versions, applying best practices and updates to safeguard user data and enhance trust.
  4. User Support and Troubleshooting: Provide targeted support and troubleshooting guides that address common issues specific to certain OS versions, improving support efficiency and user satisfaction.
  5. Upgrade Encouragement: Identify users on outdated OS versions that may affect their experience or security, and encourage them to upgrade to newer versions through in-app notifications or website messages.


  • Popular OS Versions: High usage of specific OS versions can indicate the most relevant environments for optimization and testing efforts.
  • Compatibility Issues: Disparities in user engagement or conversion rates across different OS versions may signal compatibility or performance issues that need to be addressed for certain versions.
  • Trend Analysis: Monitoring shifts in the popularity of OS versions can provide insights into user upgrade patterns and technology adoption rates, informing long-term strategy and support plans.

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