• Data Source: Google Search Console
  • Type: Text
  • Definition: Query in Google Search Console refers to the actual search terms or phrases that users have entered into Google Search, which resulted in your site being displayed in the search results. The tool only shows queries for which your site appeared in search results, excluding anonymized queries.


Queries provide invaluable insights into what potential visitors are looking for when they come across your site in search results. Analyzing the queries that lead users to your site can help you understand user intent, gauge the relevance of your content to your audience’s needs, and identify opportunities to enhance your site’s SEO for specific keywords or topics.

Use Cases

  1. Keyword Optimization: Analyze popular queries leading to your site to optimize existing content and create new content that aligns with user search intent and popular search terms.
  2. Content Strategy Development: Use insights from search queries to guide your content strategy, ensuring your site addresses topics and questions that your audience is actively searching for.
  3. SEO Performance Monitoring: Monitor changes in the queries bringing users to your site to track the effectiveness of your SEO efforts and adapt to shifting user interests and search trends.
  4. User Intent Analysis: Categorize queries into intent-based groups (informational, navigational, transactional) to tailor content and page layouts to meet the specific needs of users based on their search intent.
  5. Gap Analysis: Identify queries for which your site is appearing in search results but not attracting clicks, indicating potential content gaps or opportunities for improving relevance and engagement.


  • Due to privacy considerations, not all queries are provided by Google Search Console. Typically, only those queries with a sufficient volume of searches that led users to your site are displayed, ensuring individual user queries remain anonymous.

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