What You Can Track with Our PPC Templates
Our Looker Studio PPC templates simplify performance tracking and help you understand how your paid channels contribute to business growth.
With these dashboards, you can:
- Monitor key PPC metrics such as impressions, CTR, CPC, CPA, and ROAS
- Identify your best-performing campaigns, ads, and audiences
- Compare cross-channel performance across Google, Meta, and Microsoft Ads
- Detect trends in clicks, conversions, and ad spend over time
- Automate client-ready reporting with white-label and custom branding options
Which PPC Template Should You Choose?
Below you’ll find the best PPC dashboards to analyze and report on your paid advertising campaigns.
Template 1. Essential Google Ads Report Template
This PPC dashboard for Google Ads helps you monitor all your campaign performance data in a single interactive view. It visualizes search and display campaigns, keyword performance, geographic targeting, and ad spend efficiency.
Choose this PPC report template to:
- Track performance across campaigns, ad groups, and keywords
- Identify the best-performing ads by ROI, CTR, and conversion rate
- Compare device and geographic performance
- Spot underperforming areas and reallocate budget efficiently
What questions it answers:
- Which ad campaigns drive the highest return on ad spend?
- Are my top-performing keywords aligned with business goals?
- How does my performance vary by country or device?
Template 2. Facebook Ads Template
This PPC template helps you visualize paid activity across Meta platforms — Facebook, Instagram, and Messenger — using real-time Looker Studio reporting.
Choose this PPC dashboard to:
- Track cost, reach, clicks, and conversions across campaigns
- Analyze ad performance by audience demographics and placements
- Compare organic vs paid engagement trends
- Evaluate ad format performance (video, carousel, image)
What questions it answers:
- What ad formats generate the best engagement and lowest cost per result?
- Who are my most responsive audience segments?
- How is performance trending over time and across platforms?
Template 3. Bing Ads PPC Dashboard
Get a clear overview of your Microsoft Ads activity and measure what’s working. This PPC report template helps you track campaigns, keywords, and network performance to refine your advertising strategy and boost ROI.
Choose this PPC template to:
- Monitor campaign and ad group metrics at a glance
- Identify high-converting keywords
- Analyze performance by location and network type
- Optimize bids and budgets using visual trend data
What questions it answers:
- Which keywords drive the highest conversions in Bing Ads?
- What’s my cost per acquisition by region or device?
- How do Bing Ads compare to other PPC channels?
Template 4. Digital Performance Master Template
The ultimate PPC reporting dashboard for agencies and marketing teams who manage multiple channels. This master report combines Google Ads, Facebook Ads, Google Analytics, and Search Console data to give a 360° performance view.
Choose this PPC dashboard to:
- Track all digital campaigns (paid + organic) in one unified report
- Evaluate conversions and lead generation across platforms
- Compare YoY and period-over-period results
- Customize dashboards for white-label client reporting
What questions it answers:
- Which paid channels generate the highest ROI?
- Are our campaigns improving overall web performance?
- How can we adjust spend across platforms for better results?
Template 5. Custom Master Template
If you need complete flexibility, our Custom Master Template is the best choice. It lets you build your own PPC reporting dashboard, integrating multiple sources (Google Ads, Facebook Ads, Google Search Console, Google Analytics, and more) into one custom-branded report.
Choose this PPC template to:
- Create a tailor-made dashboard that fits your business or client needs
- Combine paid and organic metrics in one place
- Add or remove metrics, dimensions, and visualizations easily
- White-label your reports with your logo and colors
What questions it answers:
- How can I centralize all PPC data from different platforms?
- What custom KPIs do I want to track for my team or clients?
- Can I automate my PPC reporting workflow?
Can I Customize My PPC Dashboard?
Absolutely. Every PPC report template can be customized to fit your brand identity, KPIs, and reporting structure. You can:
- Edit charts, filters, and layouts directly in Looker Studio
- Add your logo and brand colors for white-label delivery
- Include new data sources or metrics (e.g., cost per lead, ROAS by device)
How to Automate PPC Reporting
Once you connect your data sources (Google Ads, Facebook Ads, Bing Ads, etc.), your PPC dashboards will update automatically in real time.
No more manual spreadsheet exports — all metrics refresh live inside Looker Studio, making reporting faster, more accurate, and always up to date.
Why Use Data Bloo’s PPC Templates?
- Pre-built, proven designs trusted by top marketing agencies
- Instant setup – connect your ad accounts and see live data in seconds
- Fully automated – eliminate manual PPC reporting
- Beautiful, shareable dashboards – ready for clients or internal stakeholders
