Local SEO Report Template

Drive more customers to your business with our Local SEO Report Template, the powerful Looker Studio Template that combines Google Analytics 4, Google Search Console, and Google My Business data in one place.

SamP Juan Carlos Díaz - Convertiam

20 marketers purchased the report last month

299

View demo
  • Instant edit access
  • Custom logo & colors
  • Quick setup
  • Unlimited versions
  • Sharing options
  • Downloadable data
Google My Business - Data Bloo

Data source

Google Analytics Google My Business Google Search console

What Questions Should Local SEO Report Answer?

 

Most local seo report templates will answer basic questions such as “how many views our local SEO campaigns” generate, and so on.  But if you thoughtfully arrange dashboard elements, you will start seeing unique insights that your competitors will likely miss.

Here are just some questions a well balanced local seo report can help you quickly answer: 

  1. How many customers we generated with local SEO compared to the previous month?
  2. Which local SEO campaigns should we scale up or down?
  3. How long do the people from local search stay on my website & which pages are more engaging?
  4. How have my local SEO sessions changed over time?
  5. What are the top-performing pages on my website, and how can I improve their performance in local searches?
  6. How successful are our local SEO campaigns compared to other marketing channels we utilize?
  7. When do customers view my business on Google Maps and Search?
  8. How is my GMB profile performing over time?

And many more.

We created a local SEO report template that answers all these questions and helps you quickly find any necessary data to answer questions about your business’ local performance.

Let’s explore key features that a local SEO dashboard should have with examples.

 

Local SEO Template: Main Elements and KPIs

Sessions Over Time

Sessions are crucial metrics in local SEO, as they closely relate to the bottom of the conversion funnel. Even small fluctuations in daily or monthly session counts can significantly impact your business’s revenue. 

However, just looking at the numbers in isolation isn’t enough. It’s more effective to monitor session trends over time to capture short-term successes and compare current performance with previous periods (like this month’s sessions versus last month’s). 

This approach allows for a rapid and comprehensive analysis of your local SEO campaign’s effectiveness.

Sessions as a dashboard metric work especially well with these metrics on your local SEO dashboard:

  • Sessions by Source.  This metric helps you quickly identify the cause of any surge or decline in sessions. By having both sessions and their sources on the same local SEO report, you can efficiently determine what is driving the change.
  • Sessions by Country. Promptly detect any increase or decrease in sessions from specific countries. It’s a crucial tool for monitoring your reach in targeted geographical areas.
  • Sessions By Device. Let’s say there’s a noticeable decrease in mobile user sessions for local searches, it’s important to check the mobile optimization of your local SEO pages. This metric is essential for ensuring your content is effectively reaching users on devices they use.

Content Performance

Monitoring content performance is crucial for local SEO, just as it is for other traffic sources like landing pages or business profile visits. 

Determine which of your pages are most effective, track views, events, and the performance of individual content clusters.

Using this local SEO report template, you can filter data to highlight performance of separate content clusters by using keyword or regex filters.

Here are the main metrics when analyzing local SEO content performance:

  • Content Views Over Time: This metric tracks the number of views your content receives, providing insights into its popularity and relevance over specific periods.
  • Event Count: Beyond mere views, this involves analyzing how each piece of content contributes to specific user actions, like button clicks, adding items to the cart, or initiating contact forms. This metric helps in understanding the direct impact of your content on user engagement and conversion.

Local SEO Conversions

The importance of monitoring local SEO conversions in real time is immense.

By configuring desired conversion actions (like adding to the cart, making a purchase, downloading a PDF lead magnet, etc.), you can effectively track how well your local website pages are performing. 

Setting up these conversion goals allows you to measure the success of specific user actions, such as engaging with a demo product or adding items to the cart.

Track conversions over time to quickly react to changing customer behaviors. 

This local seo report has content and session data a tab away to quickly drill down into best performing and worse performing conversion channels. It helps to see conversions from other separate channels nearby to compare success of local SEO initiatives. We suggest a separate marketing channel report a tab away that we’ll cover in the next section. 

 

Local SEO Report and Other Marketing Channels Relation

Local SEO reports frequently miss out on the crucial aspect of correlating with other marketing channels. 

Tracking these relationships can initiate a growth cycle in your marketing department. Recognizing a successful channel allows you to apply its effective strategies to other channels, fostering a growth loop of ongoing enhancement and progress.

Marketing Channels Local SEO Report - Data Bloo

To gauge the effectiveness of your local SEO campaign relative to other marketing initiatives, it’s important to compare conversion metrics and other performance indicators.

This comparison will help answer key questions:

  • How does the performance of our local SEO campaign stack up against other marketing campaigns we’ve implemented?
  • Are our local SEO campaigns achieving better (or worse) conversion rates compared to our other marketing channels?
  • Is there a need to enhance our local SEO strategies, or should we focus on improving the performance of other channels to align with the results obtained from our local SEO efforts?

Benefits of Local SEO Template Dashboard

Access Vital Analysis Data Instantly. Gain real-time insights critical for immediate decision-making and strategy adjustments to outperform your local SEO competition.

Enhance Overall Local SEO Performance. The dashboard provides comprehensive insights that help in refining every aspect of local SEO, including acquisition and conversion.

Initiate a Cycle of Continuous Growth. Utilize the dashboard to identify successful strategies and apply them across various channels, fostering an ongoing improvement in your marketing efforts.

Additional information

Data Source

Google Analytics, Google My Business, Google Search Console

Dashboard Type

Multi Page

Setup

Manual

Audience

Agency, Business Owner, Digital Marketeer, SEO Specialist

SKU ALL-WEB-04

One Click Setup

One Click Setup is the ultimate time-saver for your reporting needs, enabling you to generate reports quickly and easily with just a few clicks, saving you valuable time and streamlining the configuration process.

Frequently asked questions

You cannot find your question? Feel free to contact us

Investing in our Looker Studio templates saves you the time and resources that are required to build a reporting solution from scratch. Our templates are designed by data & visualization experts who have spent +2 years building ready-to-use solutions for over 1,000 businesses globally. Additionally, our templates have been recognized as top-notch reports in the market, as they have been featured by Google on their official Looker Studio Gallery. With instant access to these templates, you can easily make the most of your data and grow your business faster.

You can get a comprehensive understanding of our Looker Studio templates through our live demos, where you can see all the capabilities and functionalities. Additionally, you can use the built-in data controls of Looker Studio for data sources such as Google Ads and Google Search Console to preview how your data will appear in our reports. Both options allow you to get a feel for our templates and make sure they are the right fit for your business.

Our Looker Studio templates are fully customizable to fit your business needs. By duplicating our templates, you are free to make changes to the aesthetics, data sources, visualizations, and layout, ensuring that the templates meet your brand guidelines and reporting requirements.

Yes, after purchasing a Looker Studio template, you have the flexibility to replicate it for multiple accounts, share it with others, and even schedule email deliveries. This allows you to effectively manage different clients, domains, or brands with just one report, making it a highly efficient solution for your reporting needs.

When you purchase a Looker Studio template, you receive a link with a comprehensive guide that provides step-by-step instructions and video tutorials on how to customize the report for your brand. This guide will give you a thorough understanding of the template’s setup, allowing you to get started quickly and easily. On top of that, our experienced support team is available to answer any questions you have after the sale.

Unfortunately, we do not offer refunds for our Looker Studio templates. As digital products, the templates can be easily copied once purchased, making it impossible for us to receive the product back. This is why we invest in technical support and comprehensive instructions to ensure our customers can fully utilize and make the most of their investment.

We use PayPal and Stripe to process payments. They accept Debit, Visa, Mastercard, and American Express. Your credit card information is not stored on our site.

Upgrade your reporting today!

Try our free demos and see the difference. No payment required.