What Questions Should Local SEO Report Answer?
Most local seo report templates will answer basic questions such as “how many views our local SEO campaigns” generate, and so on. But if you thoughtfully arrange dashboard elements, you will start seeing unique insights that your competitors will likely miss.
Here are just some questions a well balanced local seo report can help you quickly answer:
- How many customers we generated with local SEO compared to the previous month?
- Which local SEO campaigns should we scale up or down?
- How long do the people from local search stay on my website & which pages are more engaging?
- How have my local SEO sessions changed over time?
- What are the top-performing pages on my website, and how can I improve their performance in local searches?
- How successful are our local SEO campaigns compared to other marketing channels we utilize?
- When do customers view my business on Google Maps and Search?
- How is my GMB profile performing over time?
And many more.
We created a local SEO report template that answers all these questions and helps you quickly find any necessary data to answer questions about your business’ local performance.
Let’s explore key features that a local SEO dashboard should have with examples.
Local SEO Template: Main Elements and KPIs
Sessions Over Time
Sessions are crucial metrics in local SEO, as they closely relate to the bottom of the conversion funnel. Even small fluctuations in daily or monthly session counts can significantly impact your business’s revenue.
However, just looking at the numbers in isolation isn’t enough. It’s more effective to monitor session trends over time to capture short-term successes and compare current performance with previous periods (like this month’s sessions versus last month’s).
This approach allows for a rapid and comprehensive analysis of your local SEO campaign’s effectiveness.
Sessions as a dashboard metric work especially well with these metrics on your local SEO dashboard:
- Sessions by Source. This metric helps you quickly identify the cause of any surge or decline in sessions. By having both sessions and their sources on the same local SEO report, you can efficiently determine what is driving the change.
- Sessions by Country. Promptly detect any increase or decrease in sessions from specific countries. It’s a crucial tool for monitoring your reach in targeted geographical areas.
- Sessions By Device. Let’s say there’s a noticeable decrease in mobile user sessions for local searches, it’s important to check the mobile optimization of your local SEO pages. This metric is essential for ensuring your content is effectively reaching users on devices they use.
Content Performance
Monitoring content performance is crucial for local SEO, just as it is for other traffic sources like landing pages or business profile visits.
Determine which of your pages are most effective, track views, events, and the performance of individual content clusters.
Using this local SEO report template, you can filter data to highlight performance of separate content clusters by using keyword or regex filters.
Here are the main metrics when analyzing local SEO content performance:
- Content Views Over Time: This metric tracks the number of views your content receives, providing insights into its popularity and relevance over specific periods.
- Event Count: Beyond mere views, this involves analyzing how each piece of content contributes to specific user actions, like button clicks, adding items to the cart, or initiating contact forms. This metric helps in understanding the direct impact of your content on user engagement and conversion.
Local SEO Conversions
The importance of monitoring local SEO conversions in real time is immense.
By configuring desired conversion actions (like adding to the cart, making a purchase, downloading a PDF lead magnet, etc.), you can effectively track how well your local website pages are performing.
Setting up these conversion goals allows you to measure the success of specific user actions, such as engaging with a demo product or adding items to the cart.
Track conversions over time to quickly react to changing customer behaviors.
This local seo report has content and session data a tab away to quickly drill down into best performing and worse performing conversion channels. It helps to see conversions from other separate channels nearby to compare success of local SEO initiatives. We suggest a separate marketing channel report a tab away that we’ll cover in the next section.
Local SEO Report and Other Marketing Channels Relation
Local SEO reports frequently miss out on the crucial aspect of correlating with other marketing channels.
Tracking these relationships can initiate a growth cycle in your marketing department. Recognizing a successful channel allows you to apply its effective strategies to other channels, fostering a growth loop of ongoing enhancement and progress.
To gauge the effectiveness of your local SEO campaign relative to other marketing initiatives, it’s important to compare conversion metrics and other performance indicators.
This comparison will help answer key questions:
- How does the performance of our local SEO campaign stack up against other marketing campaigns we’ve implemented?
- Are our local SEO campaigns achieving better (or worse) conversion rates compared to our other marketing channels?
- Is there a need to enhance our local SEO strategies, or should we focus on improving the performance of other channels to align with the results obtained from our local SEO efforts?
Benefits of Local SEO Template Dashboard
Access Vital Analysis Data Instantly. Gain real-time insights critical for immediate decision-making and strategy adjustments to outperform your local SEO competition.
Enhance Overall Local SEO Performance. The dashboard provides comprehensive insights that help in refining every aspect of local SEO, including acquisition and conversion.
Initiate a Cycle of Continuous Growth. Utilize the dashboard to identify successful strategies and apply them across various channels, fostering an ongoing improvement in your marketing efforts.
