What Is an SEM Report Template?
An SEM report template is a structured, automated dashboard that helps you monitor and analyze your paid search campaigns across search engines like Google and Bing.
Instead of manually exporting data from ad platforms, SEM templates pull real-time data directly into Looker Studio, giving you a centralized view of spend, conversions, ROAS, CTR, and keyword performance.
Whether you’re managing one account or dozens, SEM reporting templates turn raw ad data into insights you can actually act on.
Why Use an SEM Report Template?
Using an SEM reporting template helps you:
- Track key SEM KPIs such as impressions, clicks, CPC, conversions, and ROAS
- Compare performance across Google Ads and Bing Ads
- Monitor campaigns, ad groups, keywords, and search terms in one place
- Identify wasted spend and optimization opportunities faster
- Standardize reporting across clients or internal teams
- Eliminate manual spreadsheets and reporting errors
With automated SEM dashboards, decision-making becomes faster, clearer, and more reliable.
What’s Included in Our SEM Report Templates?
Each SEM template includes a carefully selected set of paid search metrics and visualizations, such as:
- Paid search performance overview (spend, clicks, CTR, conversions, ROAS)
- Campaign, ad group, and keyword-level breakdowns
- Device and location performance analysis
- Time-based trends and comparisons
- Conversion and revenue tracking (where supported)
- Multi-platform SEM reporting (Google Ads + Bing Ads)
All templates are fully customizable to match your brand or client reporting needs.
Designed for Marketers, Agencies & In-House Teams
Whether you’re running SEM campaigns for clients or managing internal paid search budgets, these templates are built for:
- PPC & SEM agencies
- Performance marketing teams
- Growth and acquisition specialists
- Ecommerce and lead generation businesses
Each dashboard is optimized for clarity, speed, and scalability.
FAQs
An SEM report template is a Looker Studio dashboard that visualizes paid search performance across platforms like Google Ads and Bing Ads, helping you track spend, clicks, conversions, and ROI.
Our SEM templates support Google Ads, Bing Ads, and Google Analytics 4, with options for multi-channel reporting.
Yes. Most templates support multiple accounts and can be duplicated for each client or business unit.
Absolutely. You can edit metrics, visuals, filters, and branding directly inside Looker Studio.
Yes — they are designed specifically for agencies managing multiple paid search clients and reporting cycles.
Yes. You can connect and report on multiple accounts within a single dashboard, making them ideal for multi-brand or multi-client setups.
