All Your Social Media Performance in One Dashboard
The Social Media Master Template is a unified Looker Studio dashboard that brings together data from Facebook, Instagram, LinkedIn, TikTok, and YouTube into a single, clear reporting experience.
Instead of switching between multiple platform dashboards or exporting data manually, you get one central view of how your social media channels perform, how audiences engage with your content, and how performance evolves over time. The template is designed for teams that need clarity, consistency, and scalable social media reporting.
One Dashboard, Five Social Platforms
This template connects directly to your social media accounts and combines performance data from all five platforms into one reporting interface. You can analyze each platform individually or compare them side by side to understand where engagement grows, which channels drive the most impact, and how your overall social presence changes.
Supported platforms:
- Facebook Pages
- Instagram Insights
- LinkedIn Company Pages
- TikTok Insights
- YouTube Analytics
Facebook Pages
The Facebook section provides a clear view of how your Page content performs over time. It highlights reach, engagement, reactions, shares, and link clicks, while also tracking follower growth and activity trends.
This makes it easier to understand which content formats perform best on Facebook and how engagement changes across reporting periods.
Instagram Insights
The Instagram section focuses on content visibility and audience interaction. You can track impressions, reach, likes, comments, and follower growth to understand how posts and reels resonate with your audience.
By analyzing performance trends over time, you can identify posting patterns and content types that consistently drive engagement.
LinkedIn Company Pages
The LinkedIn view is built for professional and B2B-focused reporting. It surfaces metrics such as page followers, post impressions, clicks, and engagement, helping you understand how your content performs with a professional audience.
This section is especially valuable for brands focused on thought leadership, employer branding, or lead generation through LinkedIn.
YouTube Analytics
The YouTube section gives you visibility into video performance and audience behavior. You can track views, watch time, engagement, and subscriber growth to understand how your video content performs over time.
These insights help you identify which videos retain attention, which topics drive growth, and how your channel evolves.
TikTok Insights
The TikTok section focuses on short-form video performance and rapid engagement trends. It tracks views, likes, comments, shares, and follower growth, making it easier to spot viral spikes and emerging content patterns.
This section is ideal for understanding how content performs in fast-moving social environments.
A Clear Business Overview
At the top of the dashboard, you’ll find a high-level overview of your total social media performance. This section brings together key metrics such as followers, reach, engagement, reactions, and link clicks, with clear comparisons to previous periods.
It’s designed to quickly answer the most important question: Is our social media performance improving or declining?
Performance Over Time
Trends matter more than isolated metrics. The Social Media Master Template allows you to track performance over time, helping you understand how reach, engagement, and visibility change day by day or week by week.
You can easily compare current results with previous periods and connect performance changes to campaigns, publishing cadence, or content formats.
Content Performance & Engagement Insights
Not all content delivers the same results. The template highlights your top-performing posts and videos so you can quickly understand what resonates with your audience.
Content insights include:
- Top-performing posts and videos across platforms
- Engagement rates by content
- Reach and interactions over time
- Video views and watch time for YouTube
These insights help guide content strategy decisions without relying on guesswork.
Audience & Follower Insights
Beyond content performance, the template helps you understand your audience and how it grows.
You can monitor follower growth by platform, analyze engagement by day of week or time of day, and uncover patterns that help refine posting schedules and content strategy.
Built for Agencies, Marketers & In-House Teams
The Social Media Master Template is designed for teams that need consistent, repeatable social media reporting.
It works equally well for:
- Social media managers
- Performance and growth marketing teams
- Digital and performance agencies
- In-house marketing teams
You can duplicate the dashboard for multiple brands or clients, apply your own branding, and maintain a consistent reporting structure across accounts.
Flexible, Customizable, and Ready to Use
The template works instantly in Looker Studio and requires no complex setup.
You can:
- Connect only the platforms you need
- Customize metrics, charts, and filters
- Scale reporting across multiple accounts
