Bing Webmaster Tools Connector User Guide

Connect your Bing Webmaster Tools data to Looker Studio in just minutes. Track search performance, indexing status, and SEO visibility with a ready-to-use template and automated reporting — no manual exports required.

Prerequisites

Before connecting your data, ensure you have:

  • A Data Bloo account (sign up is free)
  • A Google account with access to Looker Studio
  • Access to a Bing Webmaster Tools account
  • Verified website(s) in Bing Webmaster Tools
  • An API key generated in Bing Webmaster Tools
  • Pop-up blockers disabled for authentication

How to Connect

Step 1: Sign in to Data Bloo

Step 2: Navigate to Bing Webmaster Tools Data Source

  • Go to Data Sources from the left menu
  • Click Add new data source
  • Select Bing Webmaster Tools

Step 3: Connect to Bing Webmaster Tools

  • Click Connect with Bing Webmaster Tools
  • Generate an API key in Bing Webmaster Tools
  • Paste the API key into Data Bloo to authorize access

Step 4: Select Websites

  • Choose one or more verified websites
  • Select the site(s) you want to report on

Step 5: Review Connection

  • Your connected properties will appear under the Bing Webmaster Tools data source
  • You can add or remove websites at any time
  • Click Save to continue

Step 6: Authorize in Looker Studio

  • Looker Studio will prompt you to authorize the connector
  • Approve access for both Data Bloo and Bing Webmaster Tools
  • Click Edit and share → Acknowledge and save
  • Wait a few seconds for the report to fully generate

Step 7: View the Bing Webmaster Tools Report

Your Looker Studio dashboard will include metrics such as:

  • Clicks, Impressions, CTR, Average Position
  • Queries and Pages performance
  • Device and Country breakdown
  • Date-based trend analysis

How to Edit the Data Source Configuration

  • Open your Looker Studio report
  • Go to Resource → Manage added data sources
  • Edit the Bing Webmaster Tools connector
  • Adjust selected metrics or dimensions
  • Click Reconnect and confirm changes

Finalize the Changes

  • After making your selections, click Reconnect
  • When prompted, confirm by clicking Apply

Your dashboard will now reflect your new configuration.

This optional step gives you full control over what you analyze in Looker Studio, making the Data Bloo + Bing Webmaster Tools integration even more powerful for client reporting and performance testing.

Troubleshooting

IssueSolution
Data not showing in Looker StudioEnsure your Bing account is authorized and the website is verified in Bing Webmaster Tools. Reconnect the data source if needed.
Website not visible in selectionConfirm that the website is verified in your Bing Webmaster Tools account with the same login used during authentication.
Authentication popup blockedDisable pop-up blockers or try using Chrome while logged into the correct Google account.
Bad Request error 400Return to the Looker Studio homepage and ensure the same Google account is used in both Chrome and Looker Studio.
Data is delayed or missing for recent datesBing Webmaster Tools may have a reporting delay of up to 48 hours. Try adjusting the date range to exclude today and yesterday, then refresh or reconnect the data source in Looker Studio.

Notes

  • Data security: Data Bloo does not store your Bing Webmaster Tools data. All access is read-only and securely pulled via Bing’s API.
  • Free forever: This connector is currently free with no user limits or quotas.
  • Multiple Pages Reporting: This connector allows you to aggregate data from multiple websites for reporting.

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