ChatGPTClear and actionable SEO reporting is essential for tracking organic growth, keyword performance, and technical health. A well-structured SEO report helps you understand what's driving traffic, where opportunities exist, and how your SEO efforts impact business results.
In this article, we'll explore 9 SEO report examples, plus 1 bonus analytics report to complement your SEO insights. Each example focuses on a specific source or reporting need, and you can create most of them with Data Bloo as an AI dashboard, an executive summary, a slide deck, or a Data Studio report.
The 9 + 1 examples at a glance
| Example | Source | Best for |
|---|---|---|
 1. Search Console | Search Console | Monthly visibility, clicks and CTR reviews |
| 2. Keyword Ranking | Search Console | Tracking keyword gains and losses |
 3. Google Business Profile | Business Profile | Local visibility, calls and directions |
| 4. Local SEO | Business Profile, Search Console, GA4 | Linking local visibility to conversions |
 5. AI & LLM | GA4 | Traffic and conversions from AI assistants |
 6. Ahrefs | Ahrefs | Backlinks and authority growth |
| 7. Semrush | Semrush | Competitor benchmarks and keyword opportunities |
| 8. Custom SEO Dashboard | Several sources | Agencies tailoring reports per client |
 9. Bing Webmaster Tools | Bing | Bing clicks, queries and landing pages |
| 10. Bonus: GA4 organic traffic | GA4 | Comparing organic traffic with other channels |
1) Search Console SEO Report Example
The Search Console SEO report provides a complete overview of your organic search performance directly from Google. It's an essential SEO reporting example for tracking visibility, clicks, impressions, and keyword performance over time.
Key Features
- Organic clicks, impressions, and CTR
- Average position and keyword trends
- Top pages and search queries
- Country and device performance
What You Can Do With This Report
Use this SEO report example to monitor how your website performs in Google Search, identify ranking opportunities, and track changes in visibility month over month. It's ideal for monthly SEO report examples and ongoing performance reviews.
Ask your AI dashboard“Which queries gained the most clicks this month, and what happened to their CTR?” →2) Keyword Ranking SEO Report Example
The Keyword Ranking SEO report focuses specifically on tracking keyword positions and visibility trends. This report is perfect for understanding how rankings evolve across time, devices, and locations.
Key Features
- Keyword position tracking
- Top gaining and declining keywords
- Branded vs non-branded queries
- Country and device segmentation
- Visibility and ranking distribution
What You Can Do With This Report
This SEO reporting example helps you prioritize optimization efforts by showing which keywords are improving, stagnating, or losing visibility — making it ideal for recurring monthly SEO reporting.
Ask your AI dashboard“Which keywords dropped the most in average position this month?” →3) Google Business Profile SEO Report Example
The Google Business Profile SEO report focuses exclusively on how a business performs on Google Search and Google Maps. This SEO reporting example is ideal when you want to track local visibility and customer actions directly from your business listing, without mixing in website or ranking data.
It's especially useful for local businesses that rely on calls, directions, and profile views as primary conversion signals.
Key Features
- Business profile views and searches
- Discovery vs direct search breakdown
- Customer actions (calls, directions, website clicks)
- Review volume and rating trends
- Performance by time period (daily, weekly, monthly)
What You Can Do With This Report
Use this SEO report example to understand how customers discover your business in local search and how they interact with your Google Business Profile. It's a strong choice for monthly SEO report examples focused on visibility, reputation, and local engagement rather than website behavior.
Ask your AI dashboard“Did calls and direction requests go up or down this month?” →4) Local SEO Report Example
Source: Google Business Profile, Google Search Console, Google Analytics 4
Setup: Easy — Combination of multiple SEO sources
The Local SEO report is a multi-source dashboard designed to connect local search visibility with on-site performance and conversions. Unlike a Google Business Profile–only report, this SEO reporting example combines listing performance, organic search data, and website analytics into one unified view.
It's built for agencies, franchises, and businesses that need a complete understanding of how local SEO drives traffic and results.
Key Features
- Local search queries and impressions from Search Console
- Google Business Profile performance (views, searches, actions)
- Website sessions and engagement from GA4
- Local conversion and goal tracking
- Performance by location, country, and device
- Month-over-month local SEO trends
What You Can Do With This Report
Use this SEO report example to evaluate how local visibility translates into real website traffic and conversions. Track the full journey from discovery in Search or Maps to on-site engagement, making it ideal for monthly SEO report examples focused on growth, ROI, and multi-location performance.
5) AI & LLM SEO Report Example
The AI & LLM SEO report helps you track how AI platforms like ChatGPT, Claude, Gemini, Copilot, and Perplexity drive traffic and conversions to your website. Instead of guessing how AI assistants influence discovery and acquisition, this report gives you a clear view of AI-driven sessions, engagement, and revenue inside Data Studio.
This SEO reporting example is designed for teams that want to understand how AI-powered search and assistants fit into their overall organic strategy.
Key Features
- AI-driven traffic and user acquisition metrics
- Referrer analysis by AI platform (ChatGPT, Gemini, Claude, Copilot, Perplexity)
- Engagement metrics for AI-assisted visits (bounce rate, session duration)
- Conversion tracking and revenue attribution from AI traffic
- Landing pages recommended or surfaced by AI tools
- Comparison between AI traffic and traditional organic search
What You Can Do With This Report
Use this SEO report example to measure the real impact of AI on your SEO performance. Identify which pages attract AI-driven traffic, understand how AI visitors behave compared to organic users, and track whether AI-assisted discovery leads to meaningful conversions. This report is especially useful for teams future-proofing their monthly SEO reporting as AI search adoption grows.
6) Ahrefs SEO Report Example
Source: Ahrefs
Setup: Medium — Ahrefs Connector (Available only for Advanced and Enterprise plans)
The Ahrefs SEO report gives you a deep view into backlink performance, keyword rankings, and competitive SEO metrics.
Key Features
- Backlink and referring domain trends
- Domain Rating (DR) and URL Rating (UR)
- Organic keyword visibility
- Top pages by backlinks
- Competitive SEO benchmarks
What You Can Do With This Report
Use this SEO report example to evaluate link-building performance, monitor authority growth, and understand how backlinks influence your organic rankings.
7) Semrush SEO Report Example
Source: Semrush
Setup: Medium — Semrush Connector (Available only for Guru and Business plans)
The Semrush SEO report focuses on competitive analysis, keyword tracking, and site visibility metrics.
Key Features
- Organic keyword tracking
- Visibility and traffic trends
- Competitive positioning
- Keyword intent and SERP features
- SEO performance comparisons
What You Can Do With This Report
This SEO reporting example helps you benchmark your site against competitors, uncover new keyword opportunities, and understand shifts in search visibility.
8) Custom SEO Dashboard Reporting Example
Source: Google Search Console, GA4, Ahrefs, Semrush, Google Business Profile, Youtube Analytics
Setup: Easy — Combine All Your SEO Data Sources
The Custom SEO Dashboard brings all your SEO data together into one fully customizable Data Studio report.
Key Features
- Organic traffic and trend analysis
- Keyword rankings and visibility
- Backlinks and referring domains
- Technical SEO metrics
- Local and international SEO insights
- Custom KPIs, branding, and layout
What You Can Do With This Report
This SEO reporting example is ideal for agencies and advanced teams that need flexibility. You can tailor dashboards per client, campaign, or market and deliver real-time, actionable SEO insights without manual reporting.
9) Bing Webmaster Tools SEO Report Example
This SEO report example covers how your site performs in Bing search, which Search Console doesn't show. It tracks your clicks, impressions and CTR from Bing, with branded and non-branded queries split out.
Key Features
- Clicks, impressions, and CTR from Bing
- Unique pages and keywords
- Branded vs non-branded queries
- Top keywords and landing pages
- Performance over time
What You Can Do With This Report
Use this SEO report example to see how much search traffic Bing sends you, which queries and pages earn it, and report on both search engines in one place.
Ask your AI dashboard“Which queries brought the most clicks from Bing last month?” →10) Bonus: Organic Traffic Report (GA4)
While GA4 isn't an SEO tool, it shows what organic visitors do after the click. This AI dashboard breaks your traffic down by channel, so you can see how Organic Search compares with Direct, Referral and AI Assistant traffic.
Key Features
- Users and sessions by channel, with Organic Search alongside every other channel
- Engagement rate by channel
- Conversions and session conversion rate
- Channel performance over time
- AI Assistant traffic as its own channel
What You Can Do With This Report
Use this bonus SEO report example to connect rankings and traffic with real business outcomes. See whether organic visitors engage and convert as well as visitors from other channels, not just how many arrive.
Ask your AI dashboard“How did Organic Search conversions compare with last month?” →Build Your Own SEO Report
These SEO report examples show what you can track in every search channel. Whether you're creating monthly SEO report examples, managing multiple clients, or scaling in-house reporting, automation and clarity are key.
With Data Bloo, you can build professional SEO reports in minutes — no spreadsheets, no manual exports, no complex setup. Start with an AI dashboard, a ready-to-use Data Studio template, or a chat with your data in Claude or ChatGPT.
Turn your SEO report into an AI dashboard
A chart shows you what happened. Your client still asks why. Data Bloo builds a live dashboard from the same accounts and writes a takeaway under each chart. Ask a follow-up in plain English and get the answer from your own data.
AI dashboard. Most popular A live dashboard with a written takeaway under each chart, and a chat for follow-up questions. Free to build. Takeaways and chat answers cost 1 credit each.
Executive summary. A one-page, AI-written summary of performance with findings. Uses AI credits.
Slide deck. An AI-written, client-ready presentation. Uses AI credits.
Data Studio. Opens a Data Bloo template in Data Studio, already connected to this account.
Ask your SEO data in Claude or ChatGPT
Prefer to work in your AI assistant? The Data Bloo MCP connects your accounts to Claude or ChatGPT, so you can ask about your search performance in the chat you already use. It is read-only and has no add-on fee.
Claude
Sample data
| Query | Clicks change | CTR |
|---|---|---|
| Sample query A | +212 | 3.4% → 3.9% |
| Sample query B | +147 | 2.1% → 2.6% |
| Sample query C | +98 | 4.8% → 4.5% |
FAQ
What is an SEO report?
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An SEO report summarizes a website's organic performance, including traffic, keyword rankings, visibility, backlinks, and technical health.
What should an SEO report include?
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A strong SEO report includes organic traffic, keyword rankings, top pages, backlinks, technical SEO metrics, and trends over time.
How often should you create SEO reports?
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Most teams create monthly SEO report examples to track progress, identify trends, and adjust strategy.
Can SEO reporting be automated?
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Yes. Connect your accounts to Data Bloo once, and your AI dashboards and Data Studio reports keep updating automatically, with no manual exports.
Are these SEO report examples customizable?
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Absolutely. All Data Bloo SEO reports can be customized with your KPIs, branding, filters, and layout.
Can AI write my SEO report?
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Yes. Data Bloo can write a takeaway under each chart on a live dashboard, or turn the same data into a one-page summary or a slide deck. The answers come only from your connected accounts.
How much does an AI SEO dashboard cost?
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Building and viewing the dashboard is free. Each AI takeaway or chat answer costs 1 credit. The free plan includes 25 credits a month, with no credit card.
Will AI change anything in my Search Console or Analytics accounts?
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No. It is read-only. It can analyze your data but never changes your accounts or settings.
Do I have to choose between Data Studio and an AI dashboard?
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No. Connect an account once and use it for your Data Studio reports, AI dashboards, and the Data Bloo MCP.
Co-founder of Data Bloo and the #1 contributor on Google's Data Studio gallery. Stef has spent 9+ years helping agencies turn messy platform data into clean, shareable reports, now increasingly through AI and MCP.