Google Business Profile Google Business Profile fields

Every Google Business Profile field, documented

All 51 metrics and dimensions you can pull into Data Studio and into Claude, ChatGPT or Gemini with the Data Bloo connector, grouped, searchable, and free to use.

Available inData StudioClaudeChatGPTGemini
20Metrics
31Dimensions
11Categories
51 fields
All fields51Metrics20Dimensions31

Impressions & discovery

8 fields
FieldDescriptionType
Total Impressionstotal_impressionsThe total number of times your business profile was shown across Search and Maps.Metric
Search Impressionssearch_impressionsTimes your profile appeared in Google Search results.Metric
Search Impressions (Desktop)search_desktop_impressionsProfile views from Google Search on desktop devices.Metric
Search Impressions (Mobile)search_mobile_impressionsProfile views from Google Search on mobile devices.Metric
Maps Impressionsmaps_impressionsTimes your profile appeared in Google Maps.Metric
Maps Impressions (Desktop)maps_desktop_impressionsProfile views from Google Maps on desktop devices.Metric
Maps Impressions (Mobile)maps_mobile_impressionsProfile views from Google Maps on mobile devices.Metric
Total Searchestotal_searchesThe number of searches that surfaced your business profile.Metric

Customer actions

9 fields
FieldDescriptionType
Total Interactionstotal_interactionsAll customer actions taken on your profile combined.Metric
Interaction Rateinteraction_rateInteractions as a percentage of total impressions.Metric
Website Clickswebsite_clicksClicks through to your website from your profile.Metric
CallscallsThe number of times customers called your business from your profile.Metric
DirectionsdirectionsDirection requests to your business location.Metric
MessagesmessagesMessages customers sent to your business through your profile.Metric
BookingsbookingsAppointments or reservations booked through your profile.Metric
Food Ordersfood_ordersFood orders placed through your profile.Metric
Menu Clicksmenu_clicksClicks to view your menu.Metric

Reviews & rating

2 fields
FieldDescriptionType
Star Ratingstar_ratingThe average star rating of your business, from 1 to 5.Metric
Total Reviewstotal_reviewsThe total number of reviews left on your profile.Metric

Media

1 fields
FieldDescriptionType
Total Mediatotal_mediaThe number of photos and videos published on your profile.Metric

Location details

7 fields
FieldDescriptionType
Location IDlocation_idThe unique identifier of the business location.Dimension
Location Namelocation_nameThe name of the business location.Dimension
Organization Nameorganization_nameThe name of the parent organization or brand.Dimension
Store Codestore_codeYour own internal code identifying the location.Dimension
Category Namecategory_nameThe primary business category of the location.Dimension
DescriptiondescriptionThe business description shown on the profile.Dimension
Website URLwebsite_urlThe website address listed on the profile.Dimension

Address & geography

5 fields
FieldDescriptionType
AddressaddressThe street address of the business location.Dimension
CitycityThe city the location is in.Dimension
Administrative Areaadministrative_areaThe state, province or region of the location.Dimension
Postal Codepostal_codeThe postal or ZIP code of the location.Dimension
Country Codecountry_codeThe two-letter country code of the location.Dimension

Review details

8 fields
FieldDescriptionType
Review IDreview_idThe unique identifier of the review.Dimension
ReviewerreviewerThe display name of the person who left the review.Dimension
Reviewer Photoreviewer_photo_imageThe profile photo of the reviewer.Dimension
Reviewer Photo URLreviewer_photo_urlThe URL of the reviewer’s profile photo.Dimension
Review Commentreview_commentThe text of the review left by the customer.Dimension
Star Rating Textstar_rating_textThe star rating expressed as text, such as FIVE or FOUR.Dimension
Review Datereview_dateThe date the review was published.Dimension
ReplyreplyYour business reply to the review.Dimension

Search terms

1 fields
FieldDescriptionType
Search Keywordsearch_keywordThe search term customers used to find your business.Dimension

Media details

4 fields
FieldDescriptionType
Media IDmedia_idThe unique identifier of the photo or video.Dimension
Media Formatmedia_formatWhether the item is a photo or a video.Dimension
Media Imagemedia_imageThe image itself, for display in your report.Dimension
Media URLmedia_urlThe URL of the photo or video.Dimension

Account

2 fields
FieldDescriptionType
Account IDaccount_idThe unique identifier of the Google Business Profile account.Dimension
Account Nameaccount_nameThe name of the connected Data Bloo account.Dimension

Time

4 fields
FieldDescriptionType
DatedateThe date the data was recorded.Dimension
WeekweekThe week the data was recorded.Dimension
MonthmonthThe calendar month the data was recorded.Dimension
YearyearThe calendar year the data was recorded.Dimension

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