Google Analytics 4 fields

Every Google Analytics 4 field, documented

All 476 metrics and dimensions you can pull into Data Studio and into Claude, ChatGPT or Gemini with the Data Bloo connector, grouped, searchable, and free to use.

Available inData Studio Claude ChatGPT Gemini

95Metrics

381Dimensions

22Categories

476 fields

All fields476Metrics95Dimensions381

Users & audience

12 fields

FieldDescriptionType

Total Userstotal_usersThe total number of unique users who visited your property.Metric

Active Usersactive_usersUsers who had an engaged session in the period.Metric

New Usersnew_usersUsers who visited your property for the first time.Metric

1-Day Active Usersactive_1_day_usersUsers active in the trailing one-day window.Metric

7-Day Active Usersactive7_day_usersUsers active in the trailing seven-day window.Metric

28-Day Active Usersactive28_day_usersUsers active in the trailing 28-day window.Metric

DAU / MAUdau_per_mauDaily active users as a share of monthly active users, a stickiness measure.Metric

DAU / WAUdau_per_wauDaily active users as a share of weekly active users.Metric

WAU / MAUwau_per_mauWeekly active users as a share of monthly active users.Metric

Cohort Active Userscohort_active_usersActive users within a cohort exploration.Metric

Cohort Total Userscohort_total_usersTotal users in the cohort being analysed.Metric

Scrolled Usersscrolled_usersUsers who scrolled at least 90% down a page.Metric

Sessions & engagement

14 fields

FieldDescriptionType

SessionssessionsThe number of sessions that began on your property.Metric

Sessions per Usersessions_per_userThe average number of sessions per user.Metric

Engaged Sessionsengaged_sessionsSessions lasting over 10 seconds, with a key event or 2+ page views.Metric

Engagement Rateengagement_rateEngaged sessions as a share of total sessions.Metric

Bounce Ratebounce_rateThe share of sessions that were not engaged.Metric

Average Session Durationaverage_session_durationThe average length of a session.Metric

User Engagement Durationuser_engagement_durationTotal time your site or app was in the foreground.Metric

Viewsscreen_page_viewsThe number of app screens or web pages your users viewed.Metric

Views per Sessionscreen_page_views_per_sessionThe average number of views in each session.Metric

Views per Userscreen_page_views_per_userThe average number of views per user.Metric

Event Countevent_countThe total number of events triggered.Metric

Events per Sessionevents_per_sessionThe average number of events in each session.Metric

Event Count per Userevent_count_per_userThe average number of events per user.Metric

Event Valueevent_valueThe summed value parameter of your events.Metric

Key events & conversions

12 fields

FieldDescriptionType

Key Eventskey_eventsThe number of key events, formerly conversions.Metric

Key Events by Eventkey_events_by_eventKey events broken out by individual event name.Metric

Session Key Event Ratesession_key_event_rateThe share of sessions that included a key event.Metric

Session Key Event Rate by Eventsession_key_event_rate_by_eventSession key event rate for a specific event.Metric

User Key Event Rateuser_key_event_rateThe share of users who triggered a key event.Metric

User Key Event Rate by Eventuser_key_event_rate_by_eventUser key event rate for a specific event.Metric

Conversionsconversion_countThe number of conversions recorded.Metric

Conversion Valueconversion_valueThe total value of your conversions.Metric

Average Conversion Valueaverage_conversion_valueThe average value of each conversion.Metric

Cost per Conversioncost_per_conversionThe average advertising cost of each conversion.Metric

Session Conversion Ratesession_conversion_rateThe share of sessions that converted.Metric

User Conversion Rateuser_conversion_rateThe share of users who converted.Metric

Revenue

11 fields

FieldDescriptionType

Total Revenuetotal_revenueAll revenue from purchases, subscriptions and advertising.Metric

Purchase Revenuepurchase_revenueRevenue from purchases, net of refunds.Metric

Gross Purchase Revenuegross_purchase_revenuePurchase revenue before refunds are deducted.Metric

Average Purchase Revenueaverage_purchase_revenueThe average revenue per purchase.Metric

ARPUaverage_revenue_per_userAverage revenue per active user.Metric

ARPPUaverage_purchase_revenue_per_paying_userAverage purchase revenue per paying user.Metric

Avg. Purchase Revenue per Useraverage_purchase_revenue_per_userAverage purchase revenue across all users.Metric

Refund Amountrefund_amountThe total value refunded to customers.Metric

Shipping Amountshipping_amountThe shipping charges collected.Metric

Tax Amounttax_amountThe tax collected on purchases.Metric

Total Ad Revenuetotal_ad_revenueRevenue earned from advertising in your app or site.Metric

Ecommerce

12 fields

FieldDescriptionType

TransactionstransactionsThe number of completed transactions.Metric

Transactions per Purchasertransactions_per_purchaserThe average number of transactions per buyer.Metric

Ecommerce Purchasesecommerce_purchasesThe number of purchase events.Metric

Total Purchaserstotal_purchasersThe number of users who made a purchase.Metric

First-Time Purchasersfirst_time_purchasersUsers who bought from you for the first time.Metric

First-Time Purchaser Ratefirst_time_purchaser_rateFirst-time purchasers as a share of active users.Metric

First-Time Purchasers per New Userfirst_time_purchasers_per_new_userFirst-time purchasers divided by new users.Metric

Purchaser Ratepurchaser_rateThe share of active users who made a purchase.Metric

Add to Cartsadd_to_cartsThe number of times items were added to a cart.Metric

CheckoutscheckoutsThe number of times users began checkout.Metric

Cart-to-View Ratecart_to_view_rateAdd-to-carts divided by item views.Metric

Purchase-to-View Ratepurchase_to_view_ratePurchases divided by item views.Metric

Items

19 fields

FieldDescriptionType

Item Revenueitem_revenueRevenue attributed to individual items, net of refunds.Metric

Gross Item Revenuegross_item_revenueItem revenue before refunds.Metric

Item Discount Amountitem_discount_amountThe total value of discounts applied to items.Metric

Item Refund Amountitem_refund_amountThe value refunded for individual items.Metric

Items Purchaseditems_purchasedThe number of item units bought.Metric

Items Added to Cartitems_added_to_cartThe number of item units added to carts.Metric

Items Checked Outitems_checked_outThe number of item units taken into checkout.Metric

Items Vieweditems_viewedThe number of item units viewed.Metric

Item View Eventsitem_view_eventsThe number of view_item events triggered.Metric

Items Viewed in Listitems_viewed_in_listItem units seen within a list.Metric

Items Clicked in Listitems_clicked_in_listItem units clicked from within a list.Metric

Item List View Eventsitem_list_view_eventsThe number of view_item_list events triggered.Metric

Item List Click Eventsitem_list_click_eventsThe number of select_item events triggered.Metric

Item List CTRitem_list_click_through_rateList clicks divided by list views.Metric

Items Viewed in Promotionitems_viewed_in_promotionItem units seen within a promotion.Metric

Items Clicked in Promotionitems_clicked_in_promotionItem units clicked from a promotion.Metric

Promotion Viewspromotion_viewsThe number of times promotions were viewed.Metric

Promotion Clickspromotion_clicksThe number of times promotions were clicked.Metric

Item Promotion CTRitem_promotion_click_through_ratePromotion clicks divided by promotion views.Metric

Advertising

9 fields

FieldDescriptionType

Advertiser Ad Costadvertiser_ad_costThe amount you spent on advertising.Metric

Advertiser Ad Clicksadvertiser_ad_clicksClicks on your ads reported by the ad platform.Metric

Advertiser Ad Impressionsadvertiser_ad_impressionsImpressions of your ads reported by the ad platform.Metric

Advertiser Ad Cost per Clickadvertiser_ad_cost_per_clickThe average cost of each ad click.Metric

Ad Cost per Key Eventadvertiser_ad_cost_per_key_eventThe average ad cost of each key event.Metric

Return on Ad Spendreturn_on_ad_spendTotal revenue divided by advertising cost.Metric

Publisher Ad Clickspublisher_ad_clicksClicks on ads you display in your own property.Metric

Publisher Ad Impressionspublisher_ad_impressionsImpressions of ads you display in your own property.Metric

Ad Unit Exposuread_unit_exposureTime an ad unit was exposed to a user, in milliseconds.Metric

Organic search

4 fields

FieldDescriptionType

Organic Google Search Clicksorganic_google_search_clicksClicks from Google Search, via Search Console.Metric

Organic Google Search Impressionsorganic_google_search_impressionsImpressions in Google Search, via Search Console.Metric

Organic Google Search CTRorganic_google_search_click_through_rateOrganic clicks divided by organic impressions.Metric

Organic Google Search Positionorganic_google_search_average_positionYour average ranking position in Google Search.Metric

App stability

2 fields

FieldDescriptionType

Crash-Affected Userscrash_affected_usersUsers who experienced a crash.Metric

Crash-Free Users Ratecrash_free_users_rateThe share of users who did not experience a crash.Metric

Pages & screens

18 fields

FieldDescriptionType

Page Titlepage_titleThe title of the page that was viewed.Dimension

Page Pathpage_pathThe path portion of the page URL.Dimension

Page Path + Query Stringpage_path_plus_query_stringThe page path including any query parameters.Dimension

Page Locationpage_locationThe full URL of the page.Dimension

Full Page URLfull_page_urlThe complete page URL including hostname.Dimension

Host Namehost_nameThe hostname the page was served from.Dimension

Page Referrerpage_referrerThe URL the user arrived from.Dimension

Landing Pagelanding_pageThe first page of the session.Dimension

Landing Page + Query Stringlanding_page_plus_query_stringThe first page of the session, with query parameters.Dimension

Content Groupcontent_groupThe content grouping the page belongs to.Dimension

Content IDcontent_idThe identifier of the content item.Dimension

Content Typecontent_typeThe type of content that was viewed.Dimension

Screen Classunified_screen_classThe app screen class name.Dimension

Screen Nameunified_screen_nameThe app screen name.Dimension

Page Path / Screen Classunified_page_path_screenThe page path on web or screen class in app.Dimension

Page Title / Screen Nameunified_page_screenThe page title on web or screen name in app.Dimension

Percent Scrolledpercent_scrolledHow far down the page the user scrolled.Dimension

VisiblevisibleWhether the element was visible on screen.Dimension

Events & parameters

8 fields

FieldDescriptionType

Event Nameevent_nameThe name of the event that was triggered.Dimension

Is Key Eventis_key_eventWhether the event is marked as a key event.Dimension

MethodmethodThe method parameter of the event, such as a login provider.Dimension

Custom Event Parametercustom_event_parameterA custom event-scoped parameter you registered.Dimension

Custom Event Parameter (Legacy)custom_event_parameter_legacyA legacy custom event parameter.Dimension

Custom User Parametercustom_user_parameterA custom user-scoped property you registered.Dimension

Custom Item Parametercustom_item_parameterA custom item-scoped parameter you registered.Dimension

Group IDgroup_idThe group identifier passed with the event.Dimension

Item details

22 fields

FieldDescriptionType

Item IDitem_idThe identifier of the product.Dimension

Item Nameitem_nameThe name of the product.Dimension

Item Branditem_brandThe brand of the product.Dimension

Item Variantitem_variantThe variant of the product, such as size or colour.Dimension

Item Affiliationitem_affiliationThe store or affiliation the item was sold through.Dimension

Item Categoryitem_categoryThe first level of the item category hierarchy.Dimension

Item Category 2item_category2The second level of the item category hierarchy.Dimension

Item Category 3item_category3The third level of the item category hierarchy.Dimension

Item Category 4item_category4The fourth level of the item category hierarchy.Dimension

Item Category 5item_category5The fifth level of the item category hierarchy.Dimension

Item Location IDitem_location_idThe physical location associated with the item.Dimension

Item List IDitem_list_idThe identifier of the list the item appeared in.Dimension

Item List Nameitem_list_nameThe name of the list the item appeared in.Dimension

Item List Positionitem_list_positionThe position of the item within the list.Dimension

Item Promotion IDitem_promotion_idThe identifier of the promotion shown with the item.Dimension

Item Promotion Nameitem_promotion_nameThe name of the promotion shown with the item.Dimension

Promotion Creative Nameitem_promotion_creative_nameThe creative used in the promotion.Dimension

Promotion Creative Slotitem_promotion_creative_slotThe slot the promotion creative appeared in.Dimension

Order Couponorder_couponThe coupon code applied to the order.Dimension

Shipping Tiershipping_tierThe shipping option selected, such as Ground or Express.Dimension

Transaction IDtransaction_idThe unique identifier of the transaction.Dimension

Currency Codecurrency_codeThe currency the transaction was recorded in.Dimension

Geography

9 fields

FieldDescriptionType

CountrycountryThe country the user was in.Dimension

Country Codecountry_codeThe two-letter code of the user’s country.Dimension

RegionregionThe region or state the user was in.Dimension

CitycityThe city the user was in.Dimension

City IDcity_idThe identifier of the user’s city.Dimension

ContinentcontinentThe continent the user was in.Dimension

Continent IDcontinent_idThe identifier of the user’s continent.Dimension

LanguagelanguageThe language setting of the user’s browser or device.Dimension

Language Codelanguage_codeThe code of the user’s language setting.Dimension

Technology & device

16 fields

FieldDescriptionType

Device Categorydevice_categoryWhether the user was on desktop, tablet or mobile.Dimension

Device Modeldevice_modelThe model of the device used.Dimension

PlatformplatformWhether the traffic came from web, iOS or Android.Dimension

Platform / Device Categoryplatform_device_categoryThe platform combined with the device category.Dimension

BrowserbrowserThe browser the user was using.Dimension

Browser Versionbrowser_versionThe version of the browser.Dimension

Operating Systemoperating_systemThe operating system of the device.Dimension

OS Versionoperating_system_versionThe version of the operating system.Dimension

OS with Versionoperating_system_with_versionThe operating system and version combined.Dimension

Screen Resolutionscreen_resolutionThe screen resolution of the device.Dimension

App Versionapp_versionThe version of your app the user was running.Dimension

Mobile Device Brandingmobile_device_brandingThe manufacturer of the mobile device.Dimension

Mobile Device Modelmobile_device_modelThe model name of the mobile device.Dimension

Mobile Marketing Namemobile_device_marketing_nameThe marketing name of the mobile device.Dimension

Stream IDstream_idThe identifier of the data stream.Dimension

Stream Namestream_nameThe name of the data stream.Dimension

User properties & audiences

15 fields

FieldDescriptionType

New / Returningnew_vs_returningWhether the user is new or returning.Dimension

First Session Datefirst_session_dateThe date the user first visited.Dimension

Signed In with User IDsigned_in_with_user_idWhether a User-ID was set for the user.Dimension

User Age Bracketuser_age_bracketThe age bracket of the user.Dimension

User Genderuser_genderThe gender of the user.Dimension

Branding Interestbranding_interestInterest categories the user belongs to.Dimension

Audience IDaudience_idThe identifier of the audience the user belongs to.Dimension

Audience Nameaudience_nameThe name of the audience the user belongs to.Dimension

Audience Resource Nameaudience_resource_nameThe full API resource name of the audience.Dimension

CohortcohortThe cohort the user was assigned to.Dimension

Cohort Nth Daycohort_nth_dayDays since the cohort started.Dimension

Cohort Nth Weekcohort_nth_weekWeeks since the cohort started.Dimension

Cohort Nth Monthcohort_nth_monthMonths since the cohort started.Dimension

Test Data Filter IDtest_data_filter_idThe identifier of the data filter applied in testing.Dimension

Test Data Filter Nametest_data_filter_nameThe name of the data filter applied in testing.Dimension

Content interaction

12 fields

FieldDescriptionType

Video Titlevideo_titleThe title of the video that was played.Dimension

Video URLvideo_urlThe URL of the video.Dimension

Video Providervideo_providerThe service hosting the video, such as YouTube.Dimension

File Namefile_nameThe name of the downloaded file.Dimension

File Extensionfile_extensionThe extension of the downloaded file.Dimension

Link URLlink_urlThe URL of the link that was clicked.Dimension

Link Textlink_textThe anchor text of the clicked link.Dimension

Link Domainlink_domainThe domain of the clicked link.Dimension

Link IDlink_idThe HTML id of the clicked link.Dimension

Link Classeslink_classesThe CSS classes on the clicked link.Dimension

OutboundoutboundWhether the link pointed to another domain.Dimension

Search Termsearch_termThe term a user searched for on your site.Dimension

Publisher ads

3 fields

FieldDescriptionType

Ad Formatad_formatThe format of the ad shown in your property.Dimension

Ad Source Namead_source_nameThe ad network that served the ad.Dimension

Ad Unit Namead_unit_nameThe name of the ad unit.Dimension

Gaming

4 fields

FieldDescriptionType

Achievement IDachievement_idThe identifier of the achievement unlocked.Dimension

CharactercharacterThe in-game character the event relates to.Dimension

LevellevelThe game level the event occurred in.Dimension

Virtual Currency Namevirtual_currency_nameThe name of the in-game currency used.Dimension

Traffic source (event scope)

84 fields

FieldDescriptionType

SourcesourceThe traffic source recorded for the event.Dimension

MediummediumThe traffic medium recorded for the event.Dimension

Source / Mediumsource_mediumThe combined source and medium recorded for the event.Dimension

Source Platformsource_platformThe source platform the traffic was tagged in, recorded for the event.Dimension

Campaign IDcampaign_idThe campaign identifier recorded for the event.Dimension

Campaigncampaign_nameThe campaign name recorded for the event.Dimension

Default Channel Groupdefault_channel_groupGoogle’s default channel grouping recorded for the event.Dimension

Custom Channel Groupcustom_channel_groupYour custom channel grouping recorded for the event.Dimension

Primary Channel Groupprimary_channel_groupThe primary channel grouping recorded for the event.Dimension

Google Ads Customer IDgoogle_ads_customer_idThe Google Ads customer identifier recorded for the event.Dimension

Google Ads Accountgoogle_ads_account_nameThe Google Ads account name recorded for the event.Dimension

Google Ads Campaign IDgoogle_ads_campaign_idThe Google Ads campaign identifier recorded for the event.Dimension

Google Ads Campaigngoogle_ads_campaign_nameThe Google Ads campaign name recorded for the event.Dimension

Google Ads Campaign Typegoogle_ads_campaign_typeThe Google Ads campaign type recorded for the event.Dimension

Google Ads Ad Group IDgoogle_ads_ad_group_idThe Google Ads ad group identifier recorded for the event.Dimension

Google Ads Ad Groupgoogle_ads_ad_group_nameThe Google Ads ad group name recorded for the event.Dimension

Google Ads Network Typegoogle_ads_ad_network_typeThe Google Ads network the ad served on recorded for the event.Dimension

Google Ads Creative IDgoogle_ads_creative_idThe Google Ads creative identifier recorded for the event.Dimension

Google Ads Keywordgoogle_ads_keywordThe matched Google Ads keyword recorded for the event.Dimension

Google Ads Querygoogle_ads_queryThe Google Ads search query recorded for the event.Dimension

Manual Sourcemanual_sourceThe utm_source value recorded for the event.Dimension

Manual Mediummanual_mediumThe utm_medium value recorded for the event.Dimension

Manual Source / Mediummanual_source_mediumThe combined utm_source and utm_medium values recorded for the event.Dimension

Manual Source Platformmanual_source_platformThe utm_source_platform value recorded for the event.Dimension

Manual Campaign IDmanual_campaign_idThe utm_id value recorded for the event.Dimension

Manual Campaignmanual_campaign_nameThe utm_campaign value recorded for the event.Dimension

Manual Ad Contentmanual_ad_contentThe utm_content value recorded for the event.Dimension

Manual Termmanual_termThe utm_term value recorded for the event.Dimension

Manual Creative Formatmanual_creative_formatThe utm_creative_format value recorded for the event.Dimension

Manual Marketing Tacticmanual_marketing_tacticThe utm_marketing_tactic value recorded for the event.Dimension

CM360 Account IDcm360_account_idThe Campaign Manager 360 account identifier recorded for the event.Dimension

CM360 Accountcm360_account_nameThe Campaign Manager 360 account name recorded for the event.Dimension

CM360 Advertiser IDcm360_advertiser_idThe Campaign Manager 360 advertiser identifier recorded for the event.Dimension

CM360 Advertisercm360_advertiser_nameThe Campaign Manager 360 advertiser name recorded for the event.Dimension

CM360 Campaign IDcm360_campaign_idThe Campaign Manager 360 campaign identifier recorded for the event.Dimension

CM360 Campaigncm360_campaign_nameThe Campaign Manager 360 campaign name recorded for the event.Dimension

CM360 Creative IDcm360_creative_idThe Campaign Manager 360 creative identifier recorded for the event.Dimension

CM360 Creativecm360_creative_nameThe Campaign Manager 360 creative name recorded for the event.Dimension

CM360 Creative Typecm360_creative_typeThe Campaign Manager 360 creative type recorded for the event.Dimension

CM360 Creative Type IDcm360_creative_type_idThe Campaign Manager 360 creative type identifier recorded for the event.Dimension

CM360 Creative Formatcm360_creative_formatThe Campaign Manager 360 creative format recorded for the event.Dimension

CM360 Creative Versioncm360_creative_versionThe Campaign Manager 360 creative version recorded for the event.Dimension

CM360 Placement IDcm360_placement_idThe Campaign Manager 360 placement identifier recorded for the event.Dimension

CM360 Placementcm360_placement_nameThe Campaign Manager 360 placement name recorded for the event.Dimension

CM360 Placement Cost Structurecm360_placement_cost_structureThe Campaign Manager 360 placement cost structure recorded for the event.Dimension

CM360 Rendering IDcm360_rendering_idThe Campaign Manager 360 rendering identifier recorded for the event.Dimension

CM360 Site IDcm360_site_idThe Campaign Manager 360 site identifier recorded for the event.Dimension

CM360 Sitecm360_site_nameThe Campaign Manager 360 site name recorded for the event.Dimension

CM360 Sourcecm360_sourceThe Campaign Manager 360 source recorded for the event.Dimension

CM360 Mediumcm360_mediumThe Campaign Manager 360 medium recorded for the event.Dimension

CM360 Source / Mediumcm360_source_mediumThe Campaign Manager 360 source and medium recorded for the event.Dimension

DV360 Partner IDdv360_partner_idThe Display & Video 360 partner identifier recorded for the event.Dimension

DV360 Partnerdv360_partner_nameThe Display & Video 360 partner name recorded for the event.Dimension

DV360 Advertiser IDdv360_advertiser_idThe Display & Video 360 advertiser identifier recorded for the event.Dimension

DV360 Advertiserdv360_advertiser_nameThe Display & Video 360 advertiser name recorded for the event.Dimension

DV360 Campaign IDdv360_campaign_idThe Display & Video 360 campaign identifier recorded for the event.Dimension

DV360 Campaigndv360_campaign_nameThe Display & Video 360 campaign name recorded for the event.Dimension

DV360 Insertion Order IDdv360_insertion_order_idThe Display & Video 360 insertion order identifier recorded for the event.Dimension

DV360 Insertion Orderdv360_insertion_order_nameThe Display & Video 360 insertion order name recorded for the event.Dimension

DV360 Line Item IDdv360_line_item_idThe Display & Video 360 line item identifier recorded for the event.Dimension

DV360 Line Itemdv360_line_item_nameThe Display & Video 360 line item name recorded for the event.Dimension

DV360 Creative IDdv360_creative_idThe Display & Video 360 creative identifier recorded for the event.Dimension

DV360 Creativedv360_creative_nameThe Display & Video 360 creative name recorded for the event.Dimension

DV360 Creative Formatdv360_creative_formatThe Display & Video 360 creative format recorded for the event.Dimension

DV360 Exchange IDdv360_exchange_idThe Display & Video 360 exchange identifier recorded for the event.Dimension

DV360 Exchangedv360_exchange_nameThe Display & Video 360 exchange name recorded for the event.Dimension

DV360 Sourcedv360_sourceThe Display & Video 360 source recorded for the event.Dimension

DV360 Mediumdv360_mediumThe Display & Video 360 medium recorded for the event.Dimension

DV360 Source / Mediumdv360_source_mediumThe Display & Video 360 source and medium recorded for the event.Dimension

SA360 Manager Account IDsa360_manager_account_idThe Search Ads 360 manager account identifier recorded for the event.Dimension

SA360 Manager Accountsa360_manager_account_nameThe Search Ads 360 manager account name recorded for the event.Dimension

SA360 Engine Account IDsa360_engine_account_idThe Search Ads 360 engine account identifier recorded for the event.Dimension

SA360 Engine Accountsa360_engine_account_nameThe Search Ads 360 engine account name recorded for the event.Dimension

SA360 Engine Account Typesa360_engine_account_typeThe Search Ads 360 engine account type recorded for the event.Dimension

SA360 Campaign IDsa360_campaign_idThe Search Ads 360 campaign identifier recorded for the event.Dimension

SA360 Campaignsa360_campaign_nameThe Search Ads 360 campaign name recorded for the event.Dimension

SA360 Ad Group IDsa360_ad_group_idThe Search Ads 360 ad group identifier recorded for the event.Dimension

SA360 Ad Groupsa360_ad_group_nameThe Search Ads 360 ad group name recorded for the event.Dimension

SA360 Creative Formatsa360_creative_formatThe Search Ads 360 creative format recorded for the event.Dimension

SA360 Keyword Textsa360_keyword_textThe Search Ads 360 keyword text recorded for the event.Dimension

SA360 Querysa360_queryThe Search Ads 360 search query recorded for the event.Dimension

SA360 Sourcesa360_sourceThe Search Ads 360 source recorded for the event.Dimension

SA360 Mediumsa360_mediumThe Search Ads 360 medium recorded for the event.Dimension

SA360 Source / Mediumsa360_source_mediumThe Search Ads 360 source and medium recorded for the event.Dimension

Traffic source (first user)

84 fields

FieldDescriptionType

Source (First User)first_user_sourceThe traffic source that first brought the user to your property.Dimension

Medium (First User)first_user_mediumThe traffic medium that first brought the user to your property.Dimension

Source / Medium (First User)first_user_source_mediumThe combined source and medium that first brought the user to your property.Dimension

Source Platform (First User)first_user_source_platformThe source platform tagged on the traffic that first brought the user to your property.Dimension

Campaign ID (First User)first_user_campaign_idThe campaign identifier that first brought the user to your property.Dimension

Campaign (First User)first_user_campaign_nameThe campaign name that first brought the user to your property.Dimension

Default Channel Group (First User)first_user_default_channel_groupGoogle’s default channel grouping that first brought the user to your property.Dimension

Custom Channel Group (First User)first_user_custom_channel_groupYour custom channel grouping that first brought the user to your property.Dimension

Primary Channel Group (First User)first_user_primary_channel_groupThe primary channel grouping that first brought the user to your property.Dimension

Google Ads Customer ID (First User)first_user_google_ads_customer_idThe Google Ads customer identifier that first brought the user to your property.Dimension

Google Ads Account (First User)first_user_google_ads_account_nameThe Google Ads account name that first brought the user to your property.Dimension

Google Ads Campaign ID (First User)first_user_google_ads_campaign_idThe Google Ads campaign identifier that first brought the user to your property.Dimension

Google Ads Campaign (First User)first_user_google_ads_campaign_nameThe Google Ads campaign name that first brought the user to your property.Dimension

Google Ads Campaign Type (First User)first_user_google_ads_campaign_typeThe Google Ads campaign type that first brought the user to your property.Dimension

Google Ads Ad Group ID (First User)first_user_google_ads_ad_group_idThe Google Ads ad group identifier that first brought the user to your property.Dimension

Google Ads Ad Group (First User)first_user_google_ads_ad_group_nameThe Google Ads ad group name that first brought the user to your property.Dimension

Google Ads Network Type (First User)first_user_google_ads_ad_network_typeThe Google Ads network the ad served on that first brought the user to your property.Dimension

Google Ads Creative ID (First User)first_user_google_ads_creative_idThe Google Ads creative identifier that first brought the user to your property.Dimension

Google Ads Keyword (First User)first_user_google_ads_keywordThe matched Google Ads keyword that first brought the user to your property.Dimension

Google Ads Query (First User)first_user_google_ads_queryThe Google Ads search query that first brought the user to your property.Dimension

Manual Source (First User)first_user_manual_sourceThe utm_source value that first brought the user to your property.Dimension

Manual Medium (First User)first_user_manual_mediumThe utm_medium value that first brought the user to your property.Dimension

Manual Source / Medium (First User)first_user_manual_source_mediumThe combined utm_source and utm_medium values that first brought the user to your property.Dimension

Manual Source Platform (First User)first_user_manual_source_platformThe utm_source_platform value that first brought the user to your property.Dimension

Manual Campaign ID (First User)first_user_manual_campaign_idThe utm_id value that first brought the user to your property.Dimension

Manual Campaign (First User)first_user_manual_campaign_nameThe utm_campaign value that first brought the user to your property.Dimension

Manual Ad Content (First User)first_user_manual_ad_contentThe utm_content value that first brought the user to your property.Dimension

Manual Term (First User)first_user_manual_termThe utm_term value that first brought the user to your property.Dimension

Manual Creative Format (First User)first_user_manual_creative_formatThe utm_creative_format value that first brought the user to your property.Dimension

Manual Marketing Tactic (First User)first_user_manual_marketing_tacticThe utm_marketing_tactic value that first brought the user to your property.Dimension

CM360 Account ID (First User)first_user_cm360_account_idThe Campaign Manager 360 account identifier that first brought the user to your property.Dimension

CM360 Account (First User)first_user_cm360_account_nameThe Campaign Manager 360 account name that first brought the user to your property.Dimension

CM360 Advertiser ID (First User)first_user_cm360_advertiser_idThe Campaign Manager 360 advertiser identifier that first brought the user to your property.Dimension

CM360 Advertiser (First User)first_user_cm360_advertiser_nameThe Campaign Manager 360 advertiser name that first brought the user to your property.Dimension

CM360 Campaign ID (First User)first_user_cm360_campaign_idThe Campaign Manager 360 campaign identifier that first brought the user to your property.Dimension

CM360 Campaign (First User)first_user_cm360_campaign_nameThe Campaign Manager 360 campaign name that first brought the user to your property.Dimension

CM360 Creative ID (First User)first_user_cm360_creative_idThe Campaign Manager 360 creative identifier that first brought the user to your property.Dimension

CM360 Creative (First User)first_user_cm360_creative_nameThe Campaign Manager 360 creative name that first brought the user to your property.Dimension

CM360 Creative Type (First User)first_user_cm360_creative_typeThe Campaign Manager 360 creative type that first brought the user to your property.Dimension

CM360 Creative Type ID (First User)first_user_cm360_creative_type_idThe Campaign Manager 360 creative type identifier that first brought the user to your property.Dimension

CM360 Creative Format (First User)first_user_cm360_creative_formatThe Campaign Manager 360 creative format that first brought the user to your property.Dimension

CM360 Creative Version (First User)first_user_cm360_creative_versionThe Campaign Manager 360 creative version that first brought the user to your property.Dimension

CM360 Placement ID (First User)first_user_cm360_placement_idThe Campaign Manager 360 placement identifier that first brought the user to your property.Dimension

CM360 Placement (First User)first_user_cm360_placement_nameThe Campaign Manager 360 placement name that first brought the user to your property.Dimension

CM360 Placement Cost Structure (First User)first_user_cm360_placement_cost_structureThe Campaign Manager 360 placement cost structure that first brought the user to your property.Dimension

CM360 Rendering ID (First User)first_user_cm360_rendering_idThe Campaign Manager 360 rendering identifier that first brought the user to your property.Dimension

CM360 Site ID (First User)first_user_cm360_site_idThe Campaign Manager 360 site identifier that first brought the user to your property.Dimension

CM360 Site (First User)first_user_cm360_site_nameThe Campaign Manager 360 site name that first brought the user to your property.Dimension

CM360 Source (First User)first_user_cm360_sourceThe Campaign Manager 360 source that first brought the user to your property.Dimension

CM360 Medium (First User)first_user_cm360_mediumThe Campaign Manager 360 medium that first brought the user to your property.Dimension

CM360 Source / Medium (First User)first_user_cm360_source_mediumThe Campaign Manager 360 source and medium that first brought the user to your property.Dimension

DV360 Partner ID (First User)first_user_dv360_partner_idThe Display & Video 360 partner identifier that first brought the user to your property.Dimension

DV360 Partner (First User)first_user_dv360_partner_nameThe Display & Video 360 partner name that first brought the user to your property.Dimension

DV360 Advertiser ID (First User)first_user_dv360_advertiser_idThe Display & Video 360 advertiser identifier that first brought the user to your property.Dimension

DV360 Advertiser (First User)first_user_dv360_advertiser_nameThe Display & Video 360 advertiser name that first brought the user to your property.Dimension

DV360 Campaign ID (First User)first_user_dv360_campaign_idThe Display & Video 360 campaign identifier that first brought the user to your property.Dimension

DV360 Campaign (First User)first_user_dv360_campaign_nameThe Display & Video 360 campaign name that first brought the user to your property.Dimension

DV360 Insertion Order ID (First User)first_user_dv360_insertion_order_idThe Display & Video 360 insertion order identifier that first brought the user to your property.Dimension

DV360 Insertion Order (First User)first_user_dv360_insertion_order_nameThe Display & Video 360 insertion order name that first brought the user to your property.Dimension

DV360 Line Item ID (First User)first_user_dv360_line_item_idThe Display & Video 360 line item identifier that first brought the user to your property.Dimension

DV360 Line Item (First User)first_user_dv360_line_item_nameThe Display & Video 360 line item name that first brought the user to your property.Dimension

DV360 Creative ID (First User)first_user_dv360_creative_idThe Display & Video 360 creative identifier that first brought the user to your property.Dimension

DV360 Creative (First User)first_user_dv360_creative_nameThe Display & Video 360 creative name that first brought the user to your property.Dimension

DV360 Creative Format (First User)first_user_dv360_creative_formatThe Display & Video 360 creative format that first brought the user to your property.Dimension

DV360 Exchange ID (First User)first_user_dv360_exchange_idThe Display & Video 360 exchange identifier that first brought the user to your property.Dimension

DV360 Exchange (First User)first_user_dv360_exchange_nameThe Display & Video 360 exchange name that first brought the user to your property.Dimension

DV360 Source (First User)first_user_dv360_sourceThe Display & Video 360 source that first brought the user to your property.Dimension

DV360 Medium (First User)first_user_dv360_mediumThe Display & Video 360 medium that first brought the user to your property.Dimension

DV360 Source / Medium (First User)first_user_dv360_source_mediumThe Display & Video 360 source and medium that first brought the user to your property.Dimension

SA360 Manager Account ID (First User)first_user_sa360_manager_account_idThe Search Ads 360 manager account identifier that first brought the user to your property.Dimension

SA360 Manager Account (First User)first_user_sa360_manager_account_nameThe Search Ads 360 manager account name that first brought the user to your property.Dimension

SA360 Engine Account ID (First User)first_user_sa360_engine_account_idThe Search Ads 360 engine account identifier that first brought the user to your property.Dimension

SA360 Engine Account (First User)first_user_sa360_engine_account_nameThe Search Ads 360 engine account name that first brought the user to your property.Dimension

SA360 Engine Account Type (First User)first_user_sa360_engine_account_typeThe Search Ads 360 engine account type that first brought the user to your property.Dimension

SA360 Campaign ID (First User)first_user_sa360_campaign_idThe Search Ads 360 campaign identifier that first brought the user to your property.Dimension

SA360 Campaign (First User)first_user_sa360_campaign_nameThe Search Ads 360 campaign name that first brought the user to your property.Dimension

SA360 Ad Group ID (First User)first_user_sa360_ad_group_idThe Search Ads 360 ad group identifier that first brought the user to your property.Dimension

SA360 Ad Group (First User)first_user_sa360_ad_group_nameThe Search Ads 360 ad group name that first brought the user to your property.Dimension

SA360 Creative Format (First User)first_user_sa360_creative_formatThe Search Ads 360 creative format that first brought the user to your property.Dimension

SA360 Keyword Text (First User)first_user_sa360_keyword_textThe Search Ads 360 keyword text that first brought the user to your property.Dimension

SA360 Query (First User)first_user_sa360_queryThe Search Ads 360 search query that first brought the user to your property.Dimension

SA360 Source (First User)first_user_sa360_sourceThe Search Ads 360 source that first brought the user to your property.Dimension

SA360 Medium (First User)first_user_sa360_mediumThe Search Ads 360 medium that first brought the user to your property.Dimension

SA360 Source / Medium (First User)first_user_sa360_source_mediumThe Search Ads 360 source and medium that first brought the user to your property.Dimension

Traffic source (session)

84 fields

FieldDescriptionType

Source (Session)session_sourceThe traffic source that started the session.Dimension

Medium (Session)session_mediumThe traffic medium that started the session.Dimension

Source / Medium (Session)session_source_mediumThe combined source and medium that started the session.Dimension

Source Platform (Session)session_source_platformThe source platform tagged on the traffic that started the session.Dimension

Campaign ID (Session)session_campaign_idThe campaign identifier that started the session.Dimension

Campaign (Session)session_campaign_nameThe campaign name that started the session.Dimension

Default Channel Group (Session)session_default_channel_groupGoogle’s default channel grouping that started the session.Dimension

Custom Channel Group (Session)session_custom_channel_groupYour custom channel grouping that started the session.Dimension

Primary Channel Group (Session)session_primary_channel_groupThe primary channel grouping that started the session.Dimension

Google Ads Customer ID (Session)session_google_ads_customer_idThe Google Ads customer identifier that started the session.Dimension

Google Ads Account (Session)session_google_ads_account_nameThe Google Ads account name that started the session.Dimension

Google Ads Campaign ID (Session)session_google_ads_campaign_idThe Google Ads campaign identifier that started the session.Dimension

Google Ads Campaign (Session)session_google_ads_campaign_nameThe Google Ads campaign name that started the session.Dimension

Google Ads Campaign Type (Session)session_google_ads_campaign_typeThe Google Ads campaign type that started the session.Dimension

Google Ads Ad Group ID (Session)session_google_ads_ad_group_idThe Google Ads ad group identifier that started the session.Dimension

Google Ads Ad Group (Session)session_google_ads_ad_group_nameThe Google Ads ad group name that started the session.Dimension

Google Ads Network Type (Session)session_google_ads_ad_network_typeThe Google Ads network the ad served on that started the session.Dimension

Google Ads Creative ID (Session)session_google_ads_creative_idThe Google Ads creative identifier that started the session.Dimension

Google Ads Keyword (Session)session_google_ads_keywordThe matched Google Ads keyword that started the session.Dimension

Google Ads Query (Session)session_google_ads_queryThe Google Ads search query that started the session.Dimension

Manual Source (Session)session_manual_sourceThe utm_source value that started the session.Dimension

Manual Medium (Session)session_manual_mediumThe utm_medium value that started the session.Dimension

Manual Source / Medium (Session)session_manual_source_mediumThe combined utm_source and utm_medium values that started the session.Dimension

Manual Source Platform (Session)session_manual_source_platformThe utm_source_platform value that started the session.Dimension

Manual Campaign ID (Session)session_manual_campaign_idThe utm_id value that started the session.Dimension

Manual Campaign (Session)session_manual_campaign_nameThe utm_campaign value that started the session.Dimension

Manual Ad Content (Session)session_manual_ad_contentThe utm_content value that started the session.Dimension

Manual Term (Session)session_manual_termThe utm_term value that started the session.Dimension

Manual Creative Format (Session)session_manual_creative_formatThe utm_creative_format value that started the session.Dimension

Manual Marketing Tactic (Session)session_manual_marketing_tacticThe utm_marketing_tactic value that started the session.Dimension

CM360 Account ID (Session)session_cm360_account_idThe Campaign Manager 360 account identifier that started the session.Dimension

CM360 Account (Session)session_cm360_account_nameThe Campaign Manager 360 account name that started the session.Dimension

CM360 Advertiser ID (Session)session_cm360_advertiser_idThe Campaign Manager 360 advertiser identifier that started the session.Dimension

CM360 Advertiser (Session)session_cm360_advertiser_nameThe Campaign Manager 360 advertiser name that started the session.Dimension

CM360 Campaign ID (Session)session_cm360_campaign_idThe Campaign Manager 360 campaign identifier that started the session.Dimension

CM360 Campaign (Session)session_cm360_campaign_nameThe Campaign Manager 360 campaign name that started the session.Dimension

CM360 Creative ID (Session)session_cm360_creative_idThe Campaign Manager 360 creative identifier that started the session.Dimension

CM360 Creative (Session)session_cm360_creative_nameThe Campaign Manager 360 creative name that started the session.Dimension

CM360 Creative Type (Session)session_cm360_creative_typeThe Campaign Manager 360 creative type that started the session.Dimension

CM360 Creative Type ID (Session)session_cm360_creative_type_idThe Campaign Manager 360 creative type identifier that started the session.Dimension

CM360 Creative Format (Session)session_cm360_creative_formatThe Campaign Manager 360 creative format that started the session.Dimension

CM360 Creative Version (Session)session_cm360_creative_versionThe Campaign Manager 360 creative version that started the session.Dimension

CM360 Placement ID (Session)session_cm360_placement_idThe Campaign Manager 360 placement identifier that started the session.Dimension

CM360 Placement (Session)session_cm360_placement_nameThe Campaign Manager 360 placement name that started the session.Dimension

CM360 Placement Cost Structure (Session)session_cm360_placement_cost_structureThe Campaign Manager 360 placement cost structure that started the session.Dimension

CM360 Rendering ID (Session)session_cm360_rendering_idThe Campaign Manager 360 rendering identifier that started the session.Dimension

CM360 Site ID (Session)session_cm360_site_idThe Campaign Manager 360 site identifier that started the session.Dimension

CM360 Site (Session)session_cm360_site_nameThe Campaign Manager 360 site name that started the session.Dimension

CM360 Source (Session)session_cm360_sourceThe Campaign Manager 360 source that started the session.Dimension

CM360 Medium (Session)session_cm360_mediumThe Campaign Manager 360 medium that started the session.Dimension

CM360 Source / Medium (Session)session_cm360_source_mediumThe Campaign Manager 360 source and medium that started the session.Dimension

DV360 Partner ID (Session)session_dv360_partner_idThe Display & Video 360 partner identifier that started the session.Dimension

DV360 Partner (Session)session_dv360_partner_nameThe Display & Video 360 partner name that started the session.Dimension

DV360 Advertiser ID (Session)session_dv360_advertiser_idThe Display & Video 360 advertiser identifier that started the session.Dimension

DV360 Advertiser (Session)session_dv360_advertiser_nameThe Display & Video 360 advertiser name that started the session.Dimension

DV360 Campaign ID (Session)session_dv360_campaign_idThe Display & Video 360 campaign identifier that started the session.Dimension

DV360 Campaign (Session)session_dv360_campaign_nameThe Display & Video 360 campaign name that started the session.Dimension

DV360 Insertion Order ID (Session)session_dv360_insertion_order_idThe Display & Video 360 insertion order identifier that started the session.Dimension

DV360 Insertion Order (Session)session_dv360_insertion_order_nameThe Display & Video 360 insertion order name that started the session.Dimension

DV360 Line Item ID (Session)session_dv360_line_item_idThe Display & Video 360 line item identifier that started the session.Dimension

DV360 Line Item (Session)session_dv360_line_item_nameThe Display & Video 360 line item name that started the session.Dimension

DV360 Creative ID (Session)session_dv360_creative_idThe Display & Video 360 creative identifier that started the session.Dimension

DV360 Creative (Session)session_dv360_creative_nameThe Display & Video 360 creative name that started the session.Dimension

DV360 Creative Format (Session)session_dv360_creative_formatThe Display & Video 360 creative format that started the session.Dimension

DV360 Exchange ID (Session)session_dv360_exchange_idThe Display & Video 360 exchange identifier that started the session.Dimension

DV360 Exchange (Session)session_dv360_exchange_nameThe Display & Video 360 exchange name that started the session.Dimension

DV360 Source (Session)session_dv360_sourceThe Display & Video 360 source that started the session.Dimension

DV360 Medium (Session)session_dv360_mediumThe Display & Video 360 medium that started the session.Dimension

DV360 Source / Medium (Session)session_dv360_source_mediumThe Display & Video 360 source and medium that started the session.Dimension

SA360 Manager Account ID (Session)session_sa360_manager_account_idThe Search Ads 360 manager account identifier that started the session.Dimension

SA360 Manager Account (Session)session_sa360_manager_account_nameThe Search Ads 360 manager account name that started the session.Dimension

SA360 Engine Account ID (Session)session_sa360_engine_account_idThe Search Ads 360 engine account identifier that started the session.Dimension

SA360 Engine Account (Session)session_sa360_engine_account_nameThe Search Ads 360 engine account name that started the session.Dimension

SA360 Engine Account Type (Session)session_sa360_engine_account_typeThe Search Ads 360 engine account type that started the session.Dimension

SA360 Campaign ID (Session)session_sa360_campaign_idThe Search Ads 360 campaign identifier that started the session.Dimension

SA360 Campaign (Session)session_sa360_campaign_nameThe Search Ads 360 campaign name that started the session.Dimension

SA360 Ad Group ID (Session)session_sa360_ad_group_idThe Search Ads 360 ad group identifier that started the session.Dimension

SA360 Ad Group (Session)session_sa360_ad_group_nameThe Search Ads 360 ad group name that started the session.Dimension

SA360 Creative Format (Session)session_sa360_creative_formatThe Search Ads 360 creative format that started the session.Dimension

SA360 Keyword (Session)session_sa360_keywordThe Search Ads 360 keyword that started the session.Dimension

SA360 Query (Session)session_sa360_queryThe Search Ads 360 search query that started the session.Dimension

SA360 Source (Session)session_sa360_sourceThe Search Ads 360 source that started the session.Dimension

SA360 Medium (Session)session_sa360_mediumThe Search Ads 360 medium that started the session.Dimension

SA360 Source / Medium (Session)session_sa360_source_mediumThe Search Ads 360 source and medium that started the session.Dimension

Time

22 fields

FieldDescriptionType

DatedateThe date the data was recorded.Dimension

Date + Hourdate_hourThe date and hour combined.Dimension

Date + Hour + Minutedate_hour_minuteThe date, hour and minute combined.Dimension

DaydayThe day of the month.Dimension

Day of Weekday_of_weekThe numeric day of the week.Dimension

Day of Week Nameday_of_week_nameThe name of the day of the week.Dimension

HourhourThe hour of the day.Dimension

MinuteminuteThe minute of the hour.Dimension

WeekweekThe week the data was recorded.Dimension

Week of Yearweek_of_yearThe week number within the year.Dimension

ISO Weekiso_weekThe ISO 8601 week number.Dimension

ISO Yeariso_yearThe ISO 8601 year.Dimension

ISO Year + Weekiso_year_iso_weekThe ISO year and week combined.Dimension

MonthmonthThe calendar month.Dimension

Month of Yearmonth_of_yearThe year and month combined.Dimension

YearyearThe calendar year.Dimension

Nth Minutenth_minuteMinutes since the start of the date range.Dimension

Nth Hournth_hourHours since the start of the date range.Dimension

Nth Daynth_dayDays since the start of the date range.Dimension

Nth Weeknth_weekWeeks since the start of the date range.Dimension

Nth Monthnth_monthMonths since the start of the date range.Dimension

Nth Yearnth_yearYears since the start of the date range.Dimension

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