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Supermetrics pricing can be a bit confusing at times – especially when compared with other data management and reporting tools on the market.
In this guide, we’ll cover what exactly you pay for in Supermetrics plans and how its pricing model compares to other similar tools.
Supermetrics Pricing Plans (Overview)
Supermetrics pricing starts with choosing a destination of your data. Each Supermetrics plan only supports one destination – be it Google Sheets, or Looker Studio, or others.
You can have more than one destination, but you’ll have to pay extra costs for this. At the time of writing this guide in 2025, the extra destinations are not available on Starter Plan, but can be purchased for 149 euros at Growth and Pro Plans.
Here’s a brief overview of Supermetrics plans. There are three main plans, and a custom Business plan with custom-tailored usage restrictions and costs.
Supermetrics Starter Plan starts at 29 euros per month (billed annually) or 37 euros per month (billed monthly).
It includes:
- One core destination – (e.g. Google Sheets, Looker Studio)
- Up to three data sources (e.g. Facebook Ads, Google Analytics)
- One user
- Up to three accounts (number of accounts you can connect per data source)
Supermetrics Growth Plan will cost you 159 euros every month (billed yearly) or 199 euros (billed monthly).
- One core destination
- 7 data sources
- 2 users
- 7 accounts per data source
Supermetrics Pro Plan will cost you 399 / 499 euros per months (billed yearly or monthly)
- 1 core destination
- 10 data sources
- 3 users
- 10 accounts per data source
How Does Supermetrics Pricing Compare to Similar Tools?
Although there are many tools similar to Supermetrics on the market, the pricing model of each makes a huge difference in your purchase decision.
There are many nuances, but we tried to simplify those and focus on the main usage quotas that almost any tool has: Number of Users, Number of Sources, and Number of Accounts.
The tools also differ on the main distinction when upgrading to more expensive plans. Some tools mainly limit the number of Users you can have, others focus on usage metrics.
| Tool | Cheapest Plan | Number of Users | Number of Sources | Number of accounts | Pay for: |
| Supermetrics | €29 / month | Limited | Limited | 3 – 10 accounts | Accounts |
| Windsor.ai | $19 / month | Unlimited | Limited | 1- 500 | Data sources |
| Dataslayer | $39.9 / month | Unlimited | Unlimited | 1 – unlimited | API calls |
| AgencyAnalytics | $59 / month | Limited | Unlimited | Unlimited | Clients |
| Adverity | Custom | Custom | Custom | Custom | Quote |
| Power My Analytics | $14.95 / month | Limited | Limited | Limited | Sources |
| Databox | $47 / month | Unlimited | Limited | Limited | Users, history |
| Whatagraph | Custom | Custom | Custom | Custom | Quote |
| DashThis | $42 / month | Unlimited | Unlimited | Unlimited | Dashboards |
| FiveTran | Custom | Unlimited | Unlimited | Unlimited | Usage |
| Databloo | Free | Unlimited | Unlimited | Unlimited | Template |
For more information checkout our detailed blog article for Supermetrics Alternatives
Does Supermetrics Offer Free Trial?
Yes, Supermetrics offers a free 14-day trial for any connector or destination of your choosing.
Fair to say that almost every tool in this list features a free trial period of at least 2 weeks. The difference mainly comes down to trial period length (up to 1 month), credit card requirement (even on free trial period), and limitation of the free trial version of the service.
Does Supermetrics Offer Discounts?
If you are billed annually, Supermetrics offers a standard 20% discount for all plans.
Supermetrics also runs an affiliate partner program. Usually that means you can expect an additional slight discount when purchasing a Supermetrics plan through some referral, like a blogger promoting the tool or online publication.
