Data visualizations use elements of design to do what our brain does naturally: create order. Instinctively, we seek to find the most obvious patterns taking the quickest way to get there. Our brains like to find shortcuts. While interpretation remains … Read More
Analytics
The Anatomy of a Data Studio Pivot Table
Spreadsheets seem very one-dimensional if you don’t know how to use them. They offer a valuable tool that functions as a baseline for extracting data to present and create visualizations. People who have experience using spreadsheets know how to use … Read More
Getting the Most Out of Google Data Studio Maps
When you read the news or study most educational content, you have likely encountered a wide variety of map charts. Specifically, maps offer an interesting way to present data in a way that connects certain categories of data or values … Read More
Data Studio Date Format Explained
Do you design presentations for your business or team projects? If so, you should check out Google Data Studio to make custom graphs and charts that stand out. The key to effective visualizations is consistency and uniformity. Choosing the right … Read More
An In-Depth Look Into Data Studio Drill Down
Data analysis involves a good eye and a knack for storytelling. You want graphs, charts, tables, and all other visualizations to follow a narrative path. Controlling how you present data broadly as well as focusing on more specific groups lets … Read More
How The Engagement Rate Is Defined in Google Analytics 4
Did you know that between 30 and 50 million websites across the web use Google Analytics? Analytics tools are a great way to monitor your website’s engagement. And with Google Analytics 4, it’s much easier for eCommerce professionals and marketers to gather … Read More
Understanding Content Grouping in Google Analytics
Understanding which type of content can effectively grab a visitor’s attention is crucial to growing your visitors and increasing conversions. You can get a deeper understanding of how your website is performing by taking advantage of content grouping in Google Analytics. In this … Read More
The Ultimate Guide to Using Google Analytics 4 Event Tracking
46% of product searches begin on Google. That initial search is what leads to traffic to your website. But once the consumer reaches your website, what do they do? How do they interact with your digital business? To answer these questions, … Read More
Google Analytics 4 Demo Account
Google Analytics 4 demo account is the best way to learn GA4 easily and practice without stress. If you are wondering which data to analyze, which segments to create, or which dimensions you should add to your reports, you are … Read More
How to Measure Your Email Marketing Funnel
It’s often helpful to think of your online business in terms of funnels. Funnels are a great visualization that makes it simple to understand how readers of your content become more engaged with your brand and eventually become paying customers. … Read More
Designing a Google Analytics 4 Dashboard
Google Analytics, the #1 web analytics platform on the web, has become the most valuable tool for digital marketers who are searching for insights into traffic acquisition, user behavior, and business outcomes (Avinash’s Measurement Model). Many professionals depend on Google … Read More
The Key Elements of A Store Performance Dashboard
A store performance dashboard has become a necessity for all retail stores. If you own an online retail store, it is important to be able to analyze its performance. From checking the number of visitors your site is receiving every … Read More