Bing Ads Connector User Guide
Prerequisites
Before connecting your data, ensure you have:
- A Data Bloo account (sign up is free)
- A Google account with access to Data Studio
- Admin or advertiser access to at least one Microsoft Ads account
- A Microsoft account connected to Microsoft Ads
- Pop-up blockers disabled for Microsoft OAuth authentication
How to Connect
Step 1: Sign in to Data Bloo
- Visit hub.databloo.com
- Sign in using Google or your email/password
Step 2: Navigate to Microsoft Ads Data Source
- Go to Data Sources from the left menu
- Click Add new data source
- Select Microsoft Ads
Step 3: Connect to Microsoft Ads
- Click Connect with Microsoft Ads
- You will be redirected to Microsoft to authorize Data Bloo
- Approve the requested permissions to allow secure access to your advertising data
Step 4: Select Microsoft Ads Accounts
- Choose one or more Microsoft Ads accounts
- Select the account(s) you want to report on
Step 5: Review Connection
- Your connected accounts will appear under the Microsoft Ads data source
- You can add or remove accounts at any time
- Click Save to continue
Step 6: Authorize in Data Studio
- Data Studio will prompt you to authorize the connector
- Approve access for both Data Bloo and Microsoft Ads
- Click Edit and share → Acknowledge and save
- Wait a few seconds for the report to fully generate
Step 7: View the Microsoft Ads Report
Your Data Studio dashboard will include metrics such as:
- Impressions, Clicks, CTR, CPC
- Spend, CPA, and Conversion metrics
- Campaign, Ad Group, and Keyword performance
- Device, Network, and Geographic breakdowns
- Date-based trend analysis
Step 8 (Optional): Customize Attribution, Accounts, or Campaign Settings
You can update your Microsoft Ads reporting setup directly inside Data Studio.
This is useful when:
- You want to compare multiple Microsoft Ads accounts
- You need custom attribution windows
- You want to analyze specific campaigns or conversion goals
- You manage reports for multiple clients
How to Edit the Data Source Configuration
- Open your Data Studio report
- Go to Resource → Manage added data sources
- Edit the Microsoft Ads connector
- Adjust selected metrics, dimensions, or attribution settings
- Click Reconnect and confirm changes
Finalize the Changes
- After making your selections, click Reconnect
- When prompted, confirm by clicking Apply
Your dashboard will now reflect your updated configuration.
This optional step gives you more flexibility when analyzing campaigns in Data Studio, making the Data Bloo + Microsoft Ads integration even more powerful for PPC reporting and performance optimization.
Troubleshooting
| Issue | Solution |
| Microsoft Ads account not visible | Ensure you have advertiser or admin access to the Microsoft Ads account you are trying to connect. |
| Authentication popup blocked | Disable pop-up blockers or try using Chrome while logged into the correct Google and Microsoft accounts. |
| Data not showing in Data Studio | Reconnect the data source and refresh fields inside Data Studio. |
| Bad Request error 400 | Return to the Data Studio homepage and ensure the same Google account is used in both Chrome and Data Studio. |
| Recent campaign data missing | Microsoft Ads reporting may have slight processing delays. Refresh the report or reconnect the data source after a few minutes. |
| Only partial campaign data appears | Verify the selected account has active campaigns and that all required permissions are granted during authentication. |
Notes
- Data security: Data Bloo does not store your Microsoft Ads data. All access is read-only and securely pulled via Microsoft’s API.
- Multiple Account Reporting: This connector allows you to aggregate data from multiple Microsoft Ads accounts into a single report.
- Automated PPC Reporting: Build real-time dashboards for campaign monitoring, budget tracking, and conversion analysis without manual exports.
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