Instagram Insights fields

Every Instagram Insights field, documented

All 39 metrics and dimensions you can pull into Data Studio and into Claude, ChatGPT or Gemini with the Data Bloo connector, grouped, searchable, and free to use.

Available inData Studio Claude ChatGPT Gemini

18Metrics

21Dimensions

10Categories

39 fields

All fields39Metrics18Dimensions21

Reach & views

4 fields

FieldDescriptionType

ViewsviewsThe number of times your content was viewed.Metric

ReachreachThe number of unique accounts that saw your content.Metric

Profile Reachprofile_reachThe number of unique accounts that reached your profile.Metric

PlaysplaysThe number of times your video content started playing.Metric

Followers & audience

3 fields

FieldDescriptionType

Followers Countfollowers_countThe total number of accounts following you.Metric

Follows Countfollows_countThe number of accounts you follow.Metric

Engaged Audience Demographicsengaged_audience_demographicsThe demographic breakdown of accounts that engaged with your content.Metric

Engagement

6 fields

FieldDescriptionType

LikeslikesThe number of likes your content received.Metric

CommentscommentsThe number of comments left on your content.Metric

SharessharesThe number of times your content was shared.Metric

SavedsavedThe number of times your content was saved.Metric

Media Engagementmedia_engagementTotal interactions with a piece of media.Metric

Engagement Rateengagement_rateEngagements as a percentage of reach.Metric

Reels

4 fields

FieldDescriptionType

Reels Playsig_reels_aggregated_all_plays_countThe total number of times your Reels were played.Metric

Reels Replaysclips_replays_countThe number of times viewers replayed your Reels.Metric

Reels Average Watch Timeig_reels_avg_watch_timeThe average time viewers spent watching your Reels.Metric

Reels Total Watch Timeig_reels_video_view_total_timeThe combined time spent watching your Reels.Metric

Content volume

1 fields

FieldDescriptionType

Media Countmedia_countThe number of posts published on your account.Metric

Media details

7 fields

FieldDescriptionType

Media IDidThe unique identifier of the post.Dimension

Media Typemedia_typeThe format of the post, such as image, video or carousel album.Dimension

Media Product Typemedia_product_typeWhere the media was published, such as feed, reel or story.Dimension

CaptioncaptionThe caption text of the post.Dimension

PermalinkpermalinkThe direct URL to the post on Instagram.Dimension

ShortcodeshortcodeThe short identifier used in the post URL.Dimension

TimestamptimestampThe date and time the post was published.Dimension

Media assets

5 fields

FieldDescriptionType

Media URLmedia_urlThe URL of the full-size media file.Dimension

Media Imagemedia_imageThe media itself, for display in your report.Dimension

Media Image URLmedia_url_imageThe image URL of the media, rendered in reports.Dimension

Thumbnail URLthumbnail_urlThe URL of the media thumbnail.Dimension

Thumbnail Imagethumbnail_url_imageThe thumbnail image, for display in your report.Dimension

Audience demographics

4 fields

FieldDescriptionType

AgeageThe age bracket of your audience.Dimension

GendergenderThe gender of your audience.Dimension

CitycityThe city your audience is located in.Dimension

CountrycountryThe country your audience is located in.Dimension

Account

1 fields

FieldDescriptionType

Account Nameaccount_nameThe name of the connected Instagram account.Dimension

Time

4 fields

FieldDescriptionType

DatedateThe date the data was recorded.Dimension

WeekweekThe week the data was recorded.Dimension

MonthmonthThe calendar month the data was recorded.Dimension

YearyearThe calendar year the data was recorded.Dimension

Missing a field you need?

Tell us which metric or dimension you’re after and we’ll look at adding it to the connector.

Request a field

Ready to pull these into your report?

Connect Instagram Insights free and send every field above to Data Studio, Claude, ChatGPT or Gemini.

+ Connect for free