Google Ads fields

Every Google Ads field, documented

All 284 metrics and dimensions you can pull into Data Studio and into Claude, ChatGPT or Gemini with the Data Bloo connector, grouped, searchable, and free to use.

Available inData Studio Claude ChatGPT Gemini

90Metrics

194Dimensions

25Categories

284 fields

All fields284Metrics90Dimensions194

Core performance

12 fields

FieldDescriptionType

Impressionsmetrics_impressionsThe number of times your ads were shown.Metric

Clicksmetrics_clicksThe number of times users clicked your ads.Metric

CTRmetrics_ctrClick-through rate, clicks divided by impressions.Metric

Average CPCmetrics_average_cpcThe average amount you paid per click.Metric

Average CPMmetrics_average_cpmThe average amount you paid per 1,000 impressions.Metric

Interactionsmetrics_interactionsThe main user action for the ad format, such as clicks or views.Metric

Interaction Ratemetrics_interaction_rateInteractions divided by impressions.Metric

Engagementsmetrics_engagementsExpansions of Lightbox or other engagement ads.Metric

Engagement Ratemetrics_engagement_rateEngagements divided by impressions.Metric

Audible Impressionsmetrics_active_view_audible_impressionsVideo impressions that were both audible and viewable.Metric

Optimization Scoreoptimization_scoreGoogle’s estimate of how well your account is set to perform.Metric

Campaign Optimization Scorecampaign_optimization_scoreOptimization score at the campaign level.Metric

Conversions

18 fields

FieldDescriptionType

Conversionsmetrics_conversionsConversions counted by your primary conversion actions.Metric

Conversion Valuemetrics_conversions_valueThe total value of your conversions.Metric

Conversion Ratemetrics_conversions_from_interactions_rateConversions divided by interactions.Metric

Cost per Conversionmetrics_cost_per_conversionThe average cost of each conversion.Metric

Conversion Value / Cost (ROAS)metrics_conversions_value_per_costConversion value divided by cost, your return on ad spend.Metric

All Conversionsmetrics_all_conversionsConversions across every conversion action, including secondary.Metric

All Conversion Valuemetrics_all_conversions_valueThe total value of all conversions.Metric

All Conv. Value (Revenue)metrics_all_conversions_value_revenueRevenue attributed across all conversion actions.Metric

All Conv. (Transactions)metrics_all_conversions_transactions_ecomEcommerce transactions counted across all conversion actions.Metric

Impressions (Asset)metrics_impressions_assetImpressions attributed to a specific asset.Metric

Clicks (Asset)metrics_clicks_assetClicks attributed to a specific asset.Metric

CTR (Asset)metrics_ctr_assetClick-through rate for a specific asset.Metric

All Conversions (Asset)metrics_all_conversions_assetConversions attributed to a specific asset.Metric

All Conv. Value (Asset)metrics_all_conversions_value_assetConversion value attributed to a specific asset.Metric

Cross-Device Conversionsmetrics_cross_device_conversionsConversions that began on one device and finished on another.Metric

View-Through Conversionsmetrics_view_through_conversionsConversions from users who saw but did not click your ad.Metric

Lead Conversions Costmetrics_cost_per_conversion_leadThe average cost of each lead conversion.Metric

Comparable Conversion Costmetrics_cost_converted_currency_per_platform_comparable_conversionCost per platform-comparable conversion, in converted currency.Metric

Ecommerce conversions

5 fields

FieldDescriptionType

Purchasesmetrics_conversions_purchasesThe number of purchase conversions.Metric

Purchase Valuemetrics_conversions_purchase_valueThe total value of purchase conversions.Metric

Checkoutsmetrics_conversions_checkoutThe number of begin-checkout conversions.Metric

Add to Cart Valuemetrics_conversions_value_add_to_cartThe value attributed to add-to-cart conversions.Metric

Average Order Valuemetrics_average_order_value_microsThe average value of each order.Metric

Impression share & competition

14 fields

FieldDescriptionType

Search Impression Sharemetrics_search_impression_shareYour share of available impressions on the Search Network.Metric

Search Lost IS (Budget)metrics_search_budget_lost_impression_shareSearch impression share lost because of budget.Metric

Search Lost IS (Rank)metrics_search_rank_lost_impression_shareSearch impression share lost because of ad rank.Metric

Search Abs. Top ISmetrics_search_absolute_top_impression_shareShare of impressions shown in the very first position.Metric

Abs. Top Lost IS (Budget)metrics_search_budget_lost_absolute_top_impression_shareAbsolute top impression share lost because of budget.Metric

Abs. Top Lost IS (Rank)metrics_search_rank_lost_absolute_top_impression_shareAbsolute top impression share lost because of ad rank.Metric

Search Top ISmetrics_search_top_impression_shareShare of impressions shown above the organic results.Metric

Top Lost IS (Budget)metrics_search_budget_lost_top_impression_shareTop impression share lost because of budget.Metric

Top Lost IS (Rank)metrics_search_rank_lost_top_impression_shareTop impression share lost because of ad rank.Metric

Search Click Sharemetrics_search_click_shareYour share of all available clicks in the auction.Metric

Exact Match ISmetrics_search_exact_match_impression_shareImpression share for searches that exactly matched your keywords.Metric

Content Impression Sharemetrics_content_impression_shareYour share of available impressions on the Display Network.Metric

Content Lost IS (Budget)metrics_content_budget_lost_impression_shareDisplay impression share lost because of budget.Metric

Content Lost IS (Rank)metrics_content_rank_lost_impression_shareDisplay impression share lost because of ad rank.Metric

Video performance

10 fields

FieldDescriptionType

TrueView Viewsmetrics_video_trueview_viewsThe number of paid views of your video ads.Metric

TrueView View Ratemetrics_video_trueview_view_rateViews divided by impressions for TrueView ads.Metric

TrueView Average CPVmetrics_trueview_average_cpvThe average amount you paid per video view.Metric

Video Played to 25%metrics_video_quartile_p25_rateShare of impressions where the video reached 25%.Metric

Video Played to 50%metrics_video_quartile_p50_rateShare of impressions where the video reached 50%.Metric

Video Played to 75%metrics_video_quartile_p75_rateShare of impressions where the video reached 75%.Metric

Video Played to 100%metrics_video_quartile_p100_rateShare of impressions where the video played to the end.Metric

Video Views at 25%video_view_quartile_25Views that reached the first quarter of the video.Metric

Video Views at 50%video_view_quartile_50Views that reached the halfway point of the video.Metric

Video Views at 75%video_view_quartile_75Views that reached three quarters of the video.Metric

Calls & lead forms

11 fields

FieldDescriptionType

Phone Callsmetrics_phone_callsCalls placed from your call extensions or call-only ads.Metric

Phone Impressionsmetrics_phone_impressionsImpressions where a phone number was shown.Metric

Phone Through Ratemetrics_phone_through_rateCalls divided by phone impressions.Metric

Received Callsreceived_callsCalls that were answered.Metric

Missed Callsmissed_callsCalls that were not answered.Metric

Average Call Durationaverage_call_durationThe average length of calls from your ads.Metric

Call Duration (Seconds)call_view_call_duration_secondsThe length of an individual call, in seconds.Metric

Cost per Callcost_per_callThe average advertising cost of each call.Metric

Call Conversion Ratemetrics_conversions_from_interactions_rate_callConversion rate for call interactions.Metric

Lead Form Openslead_form_opensThe number of times your lead form was opened.Metric

Lead Form Submissionslead_form_submissionsThe number of completed lead form submissions.Metric

Bids & budgets

16 fields

FieldDescriptionType

Ad Group Max CPCad_group_cpc_bid_microsThe maximum cost-per-click bid set on the ad group.Metric

Ad Group Max CPMad_group_cpm_bid_microsThe maximum cost-per-thousand-impressions bid.Metric

Ad Group Max CPVad_group_cpv_bid_microsThe maximum cost-per-view bid.Metric

Ad Group Target CPAad_group_target_cpa_microsThe target cost per acquisition set on the ad group.Metric

Ad Group Effective Target CPAad_group_effective_target_cpa_microsThe target CPA actually in effect, including inherited values.Metric

Ad Group Target ROASad_group_target_roasThe target return on ad spend set on the ad group.Metric

Ad Group Effective Target ROASad_group_effective_target_roasThe target ROAS actually in effect for the ad group.Metric

Campaign Max CPCcampaign_max_cpcThe maximum cost-per-click bid at campaign level.Metric

Campaign Target CPAcampaign_target_cpa_target_cpa_microsThe target cost per acquisition set on the campaign.Metric

Campaign Target ROAScampaign_target_roas_target_roasThe target return on ad spend set on the campaign.Metric

Max Conv. Value Target ROAScampaign_maximize_conversion_value_target_roasTarget ROAS used by the Maximize Conversion Value strategy.Metric

Average Target ROASmetrics_average_target_roasThe average target ROAS applied during the period.Metric

Target Impression Sharecampaign_target_impression_shareThe impression share your bidding strategy aims for.Metric

Target IS CPC Ceilingcampaign_target_impression_share_cpc_bid_ceiling_microsThe maximum CPC the Target Impression Share strategy may bid.Metric

Campaign Budget Totalcampaign_budget_total_amount_microsThe total budget amount set for the campaign.Metric

Campaign Budget Total (Sum)campaign_budget_total_amount_micros_totalThe summed total budget across campaigns.Metric

Quality score

4 fields

FieldDescriptionType

Quality Scoread_group_criterion_quality_info_quality_scoreGoogle’s 1-10 rating of your keyword quality.Metric

Attribution Model (Last Click)conversion_action_attribution_model_settings_attribution_model_lcConversions credited under last-click attribution.Metric

Attribution Model (First Click)conversion_action_attribution_model_settings_attribution_model_fcConversions credited under first-click attribution.Metric

Attribution Model (Data-Driven)conversion_action_attribution_model_settings_attribution_model_ddConversions credited under data-driven attribution.Metric

Account & customer

9 fields

FieldDescriptionType

Customer IDcustomer_idThe unique identifier of the Google Ads account.Dimension

Customer Namecustomer_nameThe name of the Google Ads account.Dimension

Descriptive Namecustomer_descriptive_nameThe descriptive account name shown in the interface.Dimension

Customer Statuscustomer_statusWhether the account is enabled, cancelled or suspended.Dimension

Currency Codecustomer_currency_codeThe reporting currency of the account.Dimension

Time Zonecustomer_time_zoneThe time zone the account reports in.Dimension

Conversion Tracking Statuscustomer_conversion_tracking_setting_conversion_tracking_statusWhether and how conversion tracking is configured.Dimension

Call Reporting Enabledcustomer_call_reporting_setting_call_reporting_enabledWhether call reporting is turned on for the account.Dimension

Business Namebusiness_nameThe business name shown in your ads.Dimension

Campaign structure

22 fields

FieldDescriptionType

Campaign IDcampaign_idThe unique identifier of the campaign.Dimension

Campaign Namecampaign_nameThe name of the campaign.Dimension

Campaign Statuscampaign_statusWhether the campaign is enabled, paused or removed.Dimension

Campaign Serving Statuscampaign_serving_statusWhether the campaign is currently able to serve.Dimension

Campaign Typecampaign_typeThe campaign format.Dimension

Advertising Channel Typecampaign_advertising_channel_typeThe primary channel, such as Search, Display or Video.Dimension

Advertising Channel Sub Typecampaign_advertising_channel_sub_typeThe channel sub-type, such as Shopping Smart or Display Gmail.Dimension

Campaign Labelscampaign_labelsLabels applied to the campaign.Dimension

Campaign Start Datecampaign_start_date_timeThe date the campaign started.Dimension

Campaign End Datecampaign_end_date_timeThe date the campaign ends.Dimension

Bidding Strategy Typebidding_strategy_typeThe bidding strategy in use.Dimension

Campaign Bidding Strategycampaign_bidding_strategy_typeThe bidding strategy set at campaign level.Dimension

Network Settingscampaign_network_settingsWhich networks the campaign targets.Dimension

Target Partner Search Networkcampaign_network_settings_target_partner_search_networkWhether search partner sites are included.Dimension

Target IS Locationcampaign_target_impression_share_locationThe page location the Target Impression Share strategy aims for.Dimension

Campaign Tracking Templatecampaign_tracking_url_templateThe tracking URL template set on the campaign.Dimension

Campaign Final URL Suffixcampaign_final_url_suffixParameters appended to final URLs at campaign level.Dimension

Campaign URL Custom Paramscampaign_url_custom_parametersCustom parameters used in campaign tracking URLs.Dimension

DSA Language Codecampaign_dynamic_search_ads_setting_language_codeThe language configured for Dynamic Search Ads.Dimension

App IDcampaign_app_campaign_setting_app_idThe promoted app identifier for App campaigns.Dimension

App Storecampaign_app_campaign_setting_app_storeThe app store the promoted app belongs to.Dimension

App Namecampaign_app_nameThe name of the promoted app.Dimension

Budgets

5 fields

FieldDescriptionType

Budget IDcampaign_budget_idThe unique identifier of the budget.Dimension

Budget Namecampaign_budget_nameThe name of the budget.Dimension

Budget Statuscampaign_budget_statusWhether the budget is enabled or removed.Dimension

Shared Budget Statuscampaign_budget_status_sharedThe status of a budget shared across campaigns.Dimension

Budget Typecampaign_budget_typeWhether the budget is standard or accelerated.Dimension

Ad group structure

9 fields

FieldDescriptionType

Ad Group IDad_group_idThe unique identifier of the ad group.Dimension

Ad Group Namead_group_nameThe name of the ad group.Dimension

Ad Group Statusad_group_statusWhether the ad group is enabled, paused or removed.Dimension

Ad Group Typead_group_typeThe ad group format, such as Search Standard or Display.Dimension

Ad Group Labelsad_group_labelsLabels applied to the ad group.Dimension

Ad Group Tracking Templatead_group_tracking_url_templateThe tracking URL template set on the ad group.Dimension

Ad Group Final URL Suffixad_group_final_url_suffixParameters appended to final URLs at ad group level.Dimension

Targeting Restrictionsad_group_targeting_setting_target_restrictionsHow audience targeting is restricted for the ad group.Dimension

Video Ad Group Statusvideo_ad_group_statusThe status of the ad group for video campaigns.Dimension

Ad creative

17 fields

FieldDescriptionType

Ad IDad_group_ad_ad_idThe unique identifier of the ad.Dimension

Ad Typead_group_ad_ad_typeThe ad format, such as responsive search or image ad.Dimension

Ad Statusad_group_ad_statusWhether the ad is enabled, paused or removed.Dimension

Ad Strengthad_group_ad_ad_strengthGoogle’s rating of your responsive ad’s quality.Dimension

Ad Rotation Modead_group_ad_rotation_modeHow ads in the group are rotated.Dimension

Display URLad_group_ad_ad_display_urlThe URL shown in the ad.Dimension

Final URLsad_group_ad_ad_final_urlsThe landing page URLs users reach after clicking.Dimension

Final Mobile URLsad_group_ad_ad_final_mobile_urlsThe landing page URLs served to mobile users.Dimension

Final URL Suffixad_group_ad_ad_final_url_suffixTracking parameters appended to the final URL.Dimension

Tracking URL Templatead_group_ad_ad_tracking_url_templateThe tracking template applied to the ad.Dimension

Path 1ad_group_ad_ad_expanded_text_ad_path1The first display path shown after the domain.Dimension

Path 2ad_group_ad_ad_expanded_text_ad_path2The second display path shown after the domain.Dimension

Long Headlinelong_headlineThe long headline used in responsive display ads.Dimension

Call to Action Textcall_to_action_textThe call-to-action text shown on the ad.Dimension

Pinned Heading 1pinned_heading_1The headline pinned to the first position.Dimension

Pinned Heading 2pinned_heading_2The headline pinned to the second position.Dimension

Pinned Heading 3pinned_heading_3The headline pinned to the third position.Dimension

Ad headlines & descriptions

19 fields

FieldDescriptionType

Headline 1ad_group_ad_ad_expanded_text_ad_headline_part1The first headline of the text ad.Dimension

Headline 2ad_group_ad_ad_expanded_text_ad_headline_part2The second headline of the text ad.Dimension

Headline 3ad_group_ad_ad_expanded_text_ad_headline_part3The third headline of the text ad.Dimension

Headline 4ad_group_ad_ad_expanded_text_ad_headline_part4The fourth headline asset.Dimension

Headline 5ad_group_ad_ad_expanded_text_ad_headline_part5The fifth headline asset.Dimension

Headline 6ad_group_ad_ad_expanded_text_ad_headline_part6The sixth headline asset.Dimension

Headline 7ad_group_ad_ad_expanded_text_ad_headline_part7The seventh headline asset.Dimension

Headline 8ad_group_ad_ad_expanded_text_ad_headline_part8The eighth headline asset.Dimension

Headline 9ad_group_ad_ad_expanded_text_ad_headline_part9The ninth headline asset.Dimension

Headline 10ad_group_ad_ad_expanded_text_ad_headline_part10The tenth headline asset.Dimension

Headline 11ad_group_ad_ad_expanded_text_ad_headline_part11The eleventh headline asset.Dimension

Headline 12ad_group_ad_ad_expanded_text_ad_headline_part12The twelfth headline asset.Dimension

Headline 13ad_group_ad_ad_expanded_text_ad_headline_part13The thirteenth headline asset.Dimension

Headline 14ad_group_ad_ad_expanded_text_ad_headline_part14The fourteenth headline asset.Dimension

Headline 15ad_group_ad_ad_expanded_text_ad_headline_part15The fifteenth headline asset.Dimension

Description 1ad_group_ad_ad_expanded_text_ad_description_part1The first description line of the ad.Dimension

Description 2ad_group_ad_ad_expanded_text_ad_description_part2The second description line of the ad.Dimension

Description 3ad_group_ad_ad_expanded_text_ad_description_part3The third description asset.Dimension

Description 4ad_group_ad_ad_expanded_text_ad_description_part4The fourth description asset.Dimension

Images & video creative

16 fields

FieldDescriptionType

Image Ad URLad_group_ad_ad_image_ad_image_urlThe URL of the image used in the ad.Dimension

Image Ad Namead_group_ad_ad_image_ad_nameThe name of the image asset.Dimension

Image Ad Widthad_group_ad_ad_image_ad_pixel_widthThe width of the image in pixels.Dimension

Image Ad Heightad_group_ad_ad_image_ad_pixel_heightThe height of the image in pixels.Dimension

Marketing Image URLad_group_ad_ad_marketing_image_ad_image_urlThe URL of the marketing image asset.Dimension

Logo Image URLlogo_image_urlThe URL of the logo asset.Dimension

Square Marketing Imagesquare_marketing_image_urlThe URL of the square marketing image asset.Dimension

In-Feed Video Thumbnailad_group_ad_ad_video_ad_in_feed_thumbnailThe thumbnail shown for in-feed video ads.Dimension

Video IDvideo_idThe unique identifier of the video.Dimension

Video Titlevideo_titleThe title of the video.Dimension

Video Headlinevideo_headlineThe headline shown alongside the video ad.Dimension

Video CTA Textvideo_cta_textThe call-to-action text on the video ad.Dimension

Video Durationvideo_duration_millisThe length of the video in milliseconds.Dimension

Video Channel IDvideo_channel_idThe YouTube channel the video belongs to.Dimension

Video Ad Formatsegments_video_ad_formatThe video ad format, such as skippable in-stream.Dimension

Ad Video Format Typesegments_ad_video_format_typeThe video format type segment.Dimension

Assets

15 fields

FieldDescriptionType

Asset IDasset_idThe unique identifier of the asset.Dimension

Asset Nameasset_nameThe name of the asset.Dimension

Asset Typeasset_typeThe asset format, such as text, image or video.Dimension

Asset Sourceasset_sourceWhether the asset was provided by you or generated automatically.Dimension

Asset Textasset_text_asset_textThe text content of a text asset.Dimension

Asset Image URLasset_image_urlThe URL of an image asset.Dimension

Asset Resource Nameasset_resource_nameThe full API resource name of the asset.Dimension

Lead Form Asset Nameasset_name_lead_formThe name of the lead form asset.Dimension

Asset YouTube Video IDasset_youtube_video_asset_youtube_video_idThe YouTube video identifier of a video asset.Dimension

YouTube Video IDasset_youtube_video_youtube_video_idThe YouTube identifier of the linked video.Dimension

Hotel Star Ratingasset_dynamic_hotels_and_rentals_asset_star_ratingThe star rating in a dynamic hotel asset.Dimension

Asset Group IDasset_group_idThe unique identifier of the asset group.Dimension

Asset Group Nameasset_group_nameThe name of the asset group, used in Performance Max.Dimension

Asset Group Statusasset_group_statusWhether the asset group is enabled or paused.Dimension

Asset Group Ad Strengthasset_group_ad_strengthGoogle’s rating of the asset group’s quality.Dimension

Keywords & criteria

12 fields

FieldDescriptionType

Keyword Textad_group_criterion_keyword_textThe keyword that triggered your ad.Dimension

Keyword Match Typead_group_criterion_keyword_match_typeWhether the keyword is broad, phrase or exact match.Dimension

Criterion IDad_group_criterion_criterion_idThe unique identifier of the targeting criterion.Dimension

Criterion Statusad_group_criterion_statusWhether the criterion is enabled, paused or removed.Dimension

Criterion Labelsad_group_criterion_labelsLabels applied to the criterion.Dimension

Is Negativead_group_criterion_negativeWhether the criterion is a negative target.Dimension

Negative Keyword Match Typead_group_criterion_negative_keyword_match_typeThe match type of the negative keyword.Dimension

Creative Quality Scoread_group_criterion_quality_info_creative_quality_scoreThe ad relevance component of quality score.Dimension

Landing Page Experiencead_group_criterion_quality_info_post_click_quality_scoreThe landing page experience component of quality score.Dimension

Expected CTRad_group_criterion_quality_info_search_predicted_ctrThe expected click-through rate component of quality score.Dimension

Age Rangead_group_criterion_age_range_typeThe age bracket targeted by the criterion.Dimension

Genderad_group_criterion_gender_typeThe gender targeted by the criterion.Dimension

Search terms

4 fields

FieldDescriptionType

Search Termsearch_term_view_search_termThe actual query a user typed into Google.Dimension

Search Term Statussearch_term_view_statusWhether the term is added, excluded or neither.Dimension

Search Term Excludedsearch_term_view_status_excludedWhether the search term has been excluded.Dimension

Search Term Match Typesegments_search_term_match_typeThe match type that served the ad for this query.Dimension

Conversion actions

9 fields

FieldDescriptionType

Conversion Action IDconversion_action_idThe unique identifier of the conversion action.Dimension

Conversion Action Nameconversion_action_nameThe name of the conversion action.Dimension

Conversion Action Typeconversion_action_typeHow the conversion is tracked, such as website or call.Dimension

Conversion Categoryconversion_action_categoryThe category, such as purchase, lead or page view.Dimension

Counting Typeconversion_action_counting_typeWhether every conversion or one per click is counted.Dimension

Include in Conversionsconversion_action_include_in_conversions_metricWhether this action feeds the main Conversions metric.Dimension

Primary for Goalconversion_action_primary_for_goalWhether this is a primary action for its goal.Dimension

Attribution Modelconversion_action_attribution_model_settings_attribution_modelThe attribution model applied to the conversion action.Dimension

External Conversion Sourcesegments_external_conversion_sourceWhere the conversion was recorded, such as website or Play Store.Dimension

Audiences & user lists

6 fields

FieldDescriptionType

User List IDuser_list_idThe unique identifier of the audience list.Dimension

User List Nameuser_list_nameThe name of the audience list.Dimension

User List Typeuser_list_typeHow the list was built, such as remarketing or customer match.Dimension

Membership Statususer_list_membership_statusWhether the list is open or closed to new members.Dimension

CRM Upload Key Typeuser_list_crm_based_user_list_upload_key_typeThe key used to match uploaded customer data.Dimension

Lookalike Expansion Leveluser_list_lookalike_user_list_expansion_levelHow broadly the similar-audience list is expanded.Dimension

Geography

10 fields

FieldDescriptionType

Geo Target Regionsegments_geo_target_regionThe region the ad was served in.Dimension

Geo Target Region Codesegments_geo_target_region_codeThe code of the region targeted.Dimension

Geo Target Citysegments_geo_target_cityThe city the ad was served in.Dimension

Geo Target Metrosegments_geo_target_metroThe metro area the ad was served in.Dimension

Geo Target Postal Codesegments_geo_target_postal_codeThe postal code the ad was served in.Dimension

Location Typegeographic_view_location_typeWhether the location is physical or of interest.Dimension

Country Criterion IDuser_location_view_country_criterion_idThe criterion identifier of the user’s country.Dimension

Country Codeuser_location_view_country_criterion_id_country_codeThe country code of the user’s location.Dimension

Targeting Locationuser_location_view_targeting_locationWhether the user was in a targeted location.Dimension

Caller Country Codecall_view_caller_country_codeThe country code the call originated from.Dimension

Device & network

5 fields

FieldDescriptionType

Devicesegments_deviceThe device the ad was viewed on.Dimension

Ad Network Typesegments_ad_network_typeWhere the ad served, such as Search, Search Partners or Display.Dimension

Placementdetail_placement_view_placementThe specific site or app the ad appeared on.Dimension

Placement Typedetail_placement_view_placement_typeThe kind of placement, such as website, YouTube channel or app.Dimension

Placement Target URLdetail_placement_view_target_urlThe URL of the placement where the ad ran.Dimension

Call details

5 fields

FieldDescriptionType

Call Statuscall_view_call_statusWhether the call was received, missed or abandoned.Dimension

Call Typecall_view_typeWhether the call came from a manually dialled or Google forwarding number.Dimension

Call Tracking Locationcall_view_call_tracking_display_locationWhere the tracked number was displayed.Dimension

Call Start Timecall_view_start_call_date_timeThe date and time the call began.Dimension

Call End Timecall_view_end_call_date_timeThe date and time the call ended.Dimension

Shopping products

27 fields

FieldDescriptionType

Product Item IDsegments_product_item_idThe product identifier from your Merchant Center feed.Dimension

Product Titlesegments_product_titleThe title of the product.Dimension

Product Brandsegments_product_brandThe brand of the product.Dimension

Product Conditionsegments_product_conditionWhether the product is new, used or refurbished.Dimension

Product Channelsegments_product_channelWhether the product is sold online or in store.Dimension

Product Countrysegments_product_countryThe country of sale for the product.Dimension

Product Languagesegments_product_languageThe language of the product listing.Dimension

Product Feed Labelsegments_product_feed_labelThe feed label grouping the product.Dimension

Merchant IDsegments_product_merchant_idThe Merchant Center account identifier.Dimension

Merchant Item IDsegments_product_merchant_item_idThe item identifier within Merchant Center.Dimension

Product Category 1segments_product_category_level1The first level of Google’s product taxonomy.Dimension

Product Category 1 (Main)segments_product_category_level1_mainThe primary first-level product category.Dimension

Product Category 2segments_product_category_level2The second level of Google’s product taxonomy.Dimension

Product Category 3segments_product_category_level3The third level of Google’s product taxonomy.Dimension

Product Category 4segments_product_category_level4The fourth level of Google’s product taxonomy.Dimension

Product Category 5segments_product_category_level5The fifth level of Google’s product taxonomy.Dimension

Product Type L1segments_product_type_l1The first level of your own product type hierarchy.Dimension

Product Type L1 (Main)segments_product_type_l1_mainThe primary first-level product type.Dimension

Product Type L2segments_product_type_l2The second level of your own product type hierarchy.Dimension

Product Type L3segments_product_type_l3The third level of your own product type hierarchy.Dimension

Product Type L4segments_product_type_l4The fourth level of your own product type hierarchy.Dimension

Product Type L5segments_product_type_l5The fifth level of your own product type hierarchy.Dimension

Custom Attribute 0segments_product_custom_attribute0Your first custom feed attribute.Dimension

Custom Attribute 1segments_product_custom_attribute1Your second custom feed attribute.Dimension

Custom Attribute 2segments_product_custom_attribute2Your third custom feed attribute.Dimension

Custom Attribute 3segments_product_custom_attribute3Your fourth custom feed attribute.Dimension

Custom Attribute 4segments_product_custom_attribute4Your fifth custom feed attribute.Dimension

Time

4 fields

FieldDescriptionType

DatedateThe date the data was recorded.Dimension

WeekweekThe week the data was recorded.Dimension

MonthmonthThe calendar month the data was recorded.Dimension

YearyearThe calendar year the data was recorded.Dimension

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