TikTok Insights fields

Every TikTok Insights field, documented

All 53 metrics and dimensions you can pull into Data Studio and into Claude, ChatGPT or Gemini with the Data Bloo connector, grouped, searchable, and free to use.

Available inData Studio Claude ChatGPT Gemini

35Metrics

18Dimensions

10Categories

53 fields

All fields53Metrics35Dimensions18

Reach & views

7 fields

FieldDescriptionType

Video Viewsvideo_viewsThe number of times your videos were viewed.Metric

Daily Video Viewsdaily_video_viewsVideo views recorded for each day.Metric

Full Video Viewsfull_video_viewsThe number of times your videos were watched to the end.Metric

Full Video Watched Ratefull_video_watched_rateComplete views as a share of total views.Metric

ReachreachThe number of unique accounts that saw your content.Metric

Profile Viewsprofile_viewsThe number of times your profile was viewed.Metric

Impression Percentageimpression_percentageThe share of impressions from a given source.Metric

Watch time

7 fields

FieldDescriptionType

Total Time Watchedtotal_time_watchedThe combined time viewers spent watching your videos.Metric

Average Time Watchedaverage_time_watchedThe average time viewers spent per view.Metric

Video Durationvideo_durationThe length of the video.Metric

Video Completion Efficiencyvideo_completion_efficiencyHow effectively your video holds viewers to the end.Metric

Watch Time per Likewatch_time_per_likeAverage watch time for every like received.Metric

Watch Time per Commentwatch_time_per_commentAverage watch time for every comment received.Metric

Watch Time per Sharewatch_time_per_shareAverage watch time for every share received.Metric

Engagement

10 fields

FieldDescriptionType

Total Engagementtotal_engagementAll interactions with your content combined.Metric

Engagement Rateengagement_rateEngagements as a percentage of views.Metric

LikeslikesLikes your content received.Metric

Total Likestotal_likesThe lifetime number of likes on your account.Metric

Daily New Likesdaily_new_likesLikes gained each day.Metric

Like Ratelike_rateLikes as a percentage of views.Metric

CommentscommentsComments left on your content.Metric

Comment Ratecomment_rateComments as a percentage of views.Metric

SharessharesThe number of times your content was shared.Metric

Share Rateshare_rateShares as a percentage of views.Metric

Per-video engagement

3 fields

FieldDescriptionType

Video Likesvideo_likesLikes on an individual video.Metric

Video Commentsvideo_commentsComments on an individual video.Metric

Video Sharesvideo_sharesShares of an individual video.Metric

Followers

6 fields

FieldDescriptionType

Followers Countfollowers_countThe total number of accounts following you.Metric

Daily Total Followersdaily_total_followersYour follower count recorded each day.Metric

New Followersnew_followersFollowers gained during the reporting period.Metric

Daily New Followersdaily_new_followersFollowers gained each day.Metric

Follower Growth Ratefollower_growth_rateThe rate at which your follower count is growing.Metric

Following Countfollowing_countThe number of accounts you follow.Metric

Audience breakdown

2 fields

FieldDescriptionType

Country Percentagecountry_percentageThe share of your audience in each country.Metric

Gender Percentagegender_percentageThe share of your audience by gender.Metric

Video details

7 fields

FieldDescriptionType

Item IDitem_idThe unique identifier of the video.Dimension

CaptioncaptionThe caption text of the video.Dimension

Create Timecreate_timeThe date and time the video was published.Dimension

Share URLshare_urlThe shareable link to the video on TikTok.Dimension

Embed URLembed_urlThe URL used to embed the video elsewhere.Dimension

ThumbnailthumbnailThe video thumbnail, for display in your report.Dimension

Thumbnail URLthumbnail_urlThe URL of the video thumbnail.Dimension

Account profile

4 fields

FieldDescriptionType

UsernameusernameThe @handle of the TikTok account.Dimension

Display Namedisplay_nameThe public display name of the account.Dimension

Profile Imageprofile_imageThe profile picture, for display in your report.Dimension

Profile Image URLprofile_image_urlThe URL of the profile picture.Dimension

Audience & source

3 fields

FieldDescriptionType

CountrycountryThe country your audience is located in.Dimension

GendergenderThe gender of your audience.Dimension

Impression Sourceimpression_sourceWhere the view came from, such as For You, Following or Profile.Dimension

Time

4 fields

FieldDescriptionType

DatedateThe date the data was recorded.Dimension

WeekweekThe week the data was recorded.Dimension

MonthmonthThe calendar month the data was recorded.Dimension

YearyearThe calendar year the data was recorded.Dimension

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