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Looker Studio connectors are essential in helping you plug in data into your marketing reports.
In this article we’ll cover the most essential looker studio connectors, both free and paid, and will highlight why you should be using them for your reports.
Tune in.
Google Analytics Connector (FREE)
The Google Analytics connector is a built-in, free connector that lets you pull data from your Google analytics 4 into Looker Studio—without manual work required. It acts as a real-time connection between your website analytics and your reporting dashboards.
This connector is supported directly by Google.
Using this connector, you can choose from a large number of metrics. It might be a good idea to combine this connector with Search Console Connector to compare traffic insights with search visibility data.
Here’s an example of a combined GA4 and Search Console report using a free Databloo demo template.
What you should know about Google Analytics connector:
- Free
- Has API quotas
- No raw event logs – you can’t dig into every event unless you store them separately elsewhere
Search Console Connector (FREE)
The Google Search Console connector is a built-in, free connector that allows you to pull search performance data from your website’s Google Search Console property into Looker Studio. It’s great for visualizing how your site is performing in Google Search.
This connector is also supported directly by Google.
Using this connector, you can view impressions, clicks, average position, and CTR for your website’s pages and search queries. You can filter by country, device, or landing page. Pair it with the Google Analytics Connector to connect search visibility with on-site behavior.
What you should know about the Search Console connector:
- Free
- Data is sampled and delayed (typically 2–3 days behind)
- Has two separate data tables: Site and URL performance (can’t combine them in one chart)
Google Ads Connector (FREE)
The Google Ads connector is a free, built-in connector that will bring your paid search campaign data from Google Ads directly into Looker Studio. It allows marketers to track campaign performance, conversions, and budget usage in real time.
This connector is supported directly by Google.
Using this connector, you can track impressions, clicks, CPC, conversions, and cost metrics across campaigns, ad groups, keywords, and devices. It’s especially powerful when combined with Google Analytics or Search Console to get a full view of paid and organic performance together.
What you should know about the Google Ads connector:
- Free
- Works well for real-time budget monitoring
- May require conversion tracking setup in Google Ads to show full funnel performance
Google BigQuery Connector (FREE)
The Google BigQuery connector lets you connect your BigQuery datasets to Looker Studio, so you can build dashboards based on large, complex datasets—without needing to move or duplicate the data. It’s ideal for advanced users, analysts, and data engineers.
This connector is supported directly by Google.
Using this connector, you can visualize raw GA4 event data, join multiple data sources, or run custom SQL queries for highly customized reports. It’s useful when working with data warehouses, and supports blending with other connectors like Google Sheets or Google Ads.
What you should know about the BigQuery connector:
- Free to use, but BigQuery queries may incur costs
- Supports custom SQL queries
- Best for advanced use cases or large datasets
Google Sheets Connector (FREE)
The Google Sheets connector allows you to pull data from any Google Sheet into Looker Studio. This makes it a flexible option for tracking KPIs, uploading offline data, or connecting data from tools that export to CSV.
This connector is supported directly by Google.
Using this connector, you can turn spreadsheet data into visual charts and tables. It’s great for tracking sales targets, combining manual and automated data sources, or annotating data alongside reports from GA4, Ads, or Search Console.
What you should know about the Google Sheets connector:
- Free
- Updates when the Google Sheet is updated (not always real-time)
- Make sure the data is clean and well-structured—poor formatting can break charts
Facebook Ads By Data Bloo (FREE)
Facebook Ads connector by Databloo is a free (unlike competitors) Facebook connector that helps you streamline Facebook analytics into your Looker Studio reports.
To use it, simply and securely authorize your Facebook Ads account and configure data source settings such as the currency and domain to tailor data fetched to your report.
One of the unique advantages of Databloo connector is that it comes with a free one-made template to present your Facebook Ads data in a ready-to-use report
Main benefits of Databloo Facebook connector:
- Completely FREE
- Quick and secure setup (under 3 minutes)
- Can manage multiple ad accounts – you can use All Accounts to see the total performance (see attached)
- Comes with a handy one-page default template to start your analysis
- Can adjust to your need with much more fields and functionalities
Instagram Insights By Data Bloo (FREE)
Instagram Insights is yet another free connector from Databloo to help you fetch data from Instagram for your reports.
As all Databloo connectors it comes with a free one-page report template that you can use for analysis or presenting Instagram performance data to your clients.
Here are the main features of Instagram connector from Databloo:
- Completely free
- Quick and secure setup (under 3 minutes)
- Comes bundled with a one-page report template
- Can manage multiple accounts in one place
LinkedIn Company Page By Data Bloo (FREE)
Linkedin Pages connector helps you connect performance data from Linkedin company pages to any looker studio report.
With Databloo, however, you get to do that for free and with a handy one-page report that you can start using right away or adjust further to your reporting needs.
Main features of Linkedin Pages connector:
- Completely free
- Quick and secure setup (under 3 minutes)
- Automatically track metrics like followers, impressions, engagement, and more
WooCommerce By Data Bloo (FREE)
WooCommerce connector for looker studio by Databloo ensures reliable and secure connection to your WooCommerce data.
It provides 36 WooCommerce fields with the most crucial metrics and dimensions for optimizing your online store’s performance.
Main features of WooCommerce report by Databloo:
- Completely free
- Ready to use template
- Fast, reliable connection
- Can connect to multiple stores without any extra or hidden charges
TikTok Ads by Windsor (PAID)
TikTok connector by Windsor helps you pull performance data from your TikTok advertising account into Looker Studio.
It supports dimensions and metrics available in TikTok Ads Manager, including costs, impressions, clicks, CTR, conversions, and more.
Important details:
- Free trial (30 days, with usage limits)
- Can be used with Windsor overview report dashboard
Shopify by Supermetrics (PAID)
Supermetrics’ Shopify Connector allows you to pull ecommerce store data into Looker Studio reports.
This particular connector pulls in 16 metrics across 95 dimensions, including sales, returns, product details.
The connector is not available for free, though, with pricing plans starting at $29 per month.
Taboola By Supermetrics (PAID)
Same as for Shopify, this connector helps pull data from Taboola advertising platform and use it in Looker Studio.
With this connector, you can monitor the performance of your Taboola campaigns in visual, automated Looker Studio dashboards.
The connector pricing plans start at $29 per month.
Hubspot By Power My Analytics (PAID)
The HubSpot connector by Power My Analytics brings your HubSpot CRM and marketing data into Looker Studio. With this connector, you can visualize your lead generation, sales pipeline, email marketing performance, and more—without the need to manually export data.
This connector can be useful for marketers and sales teams who want to combine HubSpot data with other sources (like Google Ads, Meta Ads, or Shopify) to get a complete view of customer journeys and campaign ROI.
Connector is not available for free but has a 14-day free trial.
Ahrefs Site Explorer (PAID)
Ahrefs Site Explorer connector is useful when you already have an active paid Ahrefs account and want to connect Ahrefs data with other SEO data in your Looker Studio reports.
The common scenario would be combining seo traffic and performance reporting with backlink analysis.
Mailchimp by Reporting Ninja (PAID)
This paid looker studio connector is useful for providing MailChimp performance data with your Looker Studio reports.
This connector pulls in detailed campaign performance, audience insights, and automation stats from your Mailchimp account—all in real time.
To use this connector, you’ll require a paid Reporting Ninja account.
