Field reference

Every field, every connector

2,152 metrics and dimensions across 15 connectors, each one documented with what it means and where it comes from. Free to browse, no account needed.

Available in

Claude

1,106Metrics

1,046Dimensions

15Connectors

Advertising

5 connectors

147 metrics45 dimensions

Spend, ROAS, purchases and creative performance by campaign, ad set and ad.

Browse 192 fields →

90 metrics194 dimensions

Cost, conversions and impression share across search terms, keywords and assets.

Browse 284 fields →

301 metrics35 dimensions

Video views, engagement and conversion metrics down to ad and placement level.

Browse 336 fields →

90 metrics35 dimensions

Leads, cost per lead and pipeline metrics by campaign group and creative.

Browse 125 fields →

66 metrics93 dimensions

Spend, quality score and impression share across keywords and search queries.

Browse 159 fields →

Analytics & SEO

3 connectors

Google Analytics 4

95 metrics381 dimensions

Sessions, users, events, revenue and every GA4 dimension without sampling.

Browse 476 fields →

16 metrics22 dimensions

Clicks, impressions, CTR and position with unsampled query and page data.

Browse 38 fields →

Bing Webmaster Tools

20 metrics19 dimensions

Bing search performance plus crawl stats, index coverage and inbound links.

Browse 39 fields →

Social & organic

5 connectors

Facebook Insights

108 metrics39 dimensions

Organic Page reach, engagement, reactions and video views by post.

Browse 147 fields →

Instagram Insights

18 metrics21 dimensions

Followers, reach, saves and engagement rate by media type and audience.

Browse 39 fields →

39 metrics24 dimensions

Follower growth, impressions and engagement with visitor demographics.

Browse 63 fields →

TikTok Insights

35 metrics18 dimensions

Organic video views, watch time, profile views and follower growth.

Browse 53 fields →

Google Business Profile

20 metrics31 dimensions

Calls, directions, searches and reviews across one or many locations.

Browse 51 fields →

Ecommerce

2 connectors

36 metrics55 dimensions

Sales, AOV, repeat customer rate and refunds by product, SKU and channel.

Browse 91 fields →

25 metrics34 dimensions

Orders, revenue, coupons and customer metrics by product and category.

Browse 59 fields →

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How to read these

Metrics, dimensions and where they land

Metrics are the numbers

Anything you can sum or average: spend, clicks, sessions, revenue. In Data Studio these arrive pre-aggregated, so you drop them straight into a scorecard or chart.

Dimensions are the slices

The labels you group by: campaign, country, device, date, product. Combine them with metrics to break performance down however your client asks.

Both work in AI too

Every field here is available through the Data Bloo MCP, so Claude, ChatGPT and Gemini can read the same data and turn it into presentations, audits or reports.

FAQs

Do I need a paid plan to use all these fields?+

No. Every field listed here is available on the free plan. Paid plans lift the refresh and account limits, not the field access.

Where do these field names come from?+

Straight from each platform’s official API, renamed to plain language where the API name is cryptic. The technical field ID is shown next to every name so you can match it back.

Can I blend fields from different connectors?+

Yes. In Data Studio you can blend any Data Bloo sources on a shared dimension such as date or campaign. Through the MCP, AI can query several connectors in a single question.

Are these all the fields, or a selection?+

These are all the fields we currently expose. If a platform adds something new, or you need a field we haven’t mapped yet, request it and we’ll look at adding it.

Why do some connectors have far more fields than others?+

It reflects what each API offers. GA4 exposes hundreds of dimensions by design, while Search Console deliberately keeps its schema small. More fields is not better, it just means more ways to slice.

Do the field lists work the same in Data Studio and in AI?+

The data is identical. Data Studio gives you charts and scheduled reports; the MCP gives you answers in a chat and finished deliverables. Same connector, same fields, two destinations.

Missing a field or a connector?

Tell us which metric, dimension or platform you need and we’ll look at adding it.

Ready to pull these into your report?

Connect any source in about 2 minutes and every field above lands in Data Studio, or in Claude, ChatGPT and Gemini through the Data Bloo MCP.

+ Connect for free

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