LinkedIn Ads fields

Every LinkedIn Ads field, documented

All 125 metrics and dimensions you can pull into Data Studio and into Claude, ChatGPT or Gemini with the Data Bloo connector, grouped, searchable, and free to use.

Available inData Studio Claude ChatGPT Gemini

90Metrics

35Dimensions

17Categories

125 fields

All fields125Metrics90Dimensions35

Reach, clicks & cost

8 fields

FieldDescriptionType

ImpressionsimpressionsThe number of times your ads were shown.Metric

ClicksclicksThe number of times users clicked your ads.Metric

CTRctrClick-through rate, clicks divided by impressions.Metric

Costcost_in_local_currencyThe amount you spent, in your account currency.Metric

CPCcpcThe average cost per click.Metric

CPMcpmThe average cost per 1,000 impressions.Metric

Audience Penetrationaudience_penetrationThe share of your target audience your ads reached.Metric

Average Dwell Timeaverage_dwell_timeThe average time users spent viewing your ad.Metric

Engagement

9 fields

FieldDescriptionType

Total Engagementstotal_engagementsAll interactions with your ads combined.Metric

Engagement Rateengagement_rateEngagements as a percentage of impressions.Metric

ReactionsreactionsReactions your ads received.Metric

LikeslikesLikes your ads received.Metric

CommentscommentsComments left on your ads.Metric

SharessharesThe number of times your ads were shared.Metric

FollowsfollowsNew Page followers gained from your ads.Metric

Other Engagementsother_engagementsInteractions not counted in the named engagement types.Metric

Total Social Actionstotal_social_actionsLikes, comments, shares and follows combined.Metric

Click breakdown

8 fields

FieldDescriptionType

Landing Page Clickslanding_page_clicksClicks through to your landing page.Metric

Text URL Clickstext_url_clicksClicks on links within the ad text.Metric

Company Page Clickscompany_page_clicksClicks through to your LinkedIn Page.Metric

Action Clicksaction_clicksClicks on the ad’s call-to-action.Metric

Ad Unit Clicksad_unit_clicksClicks anywhere on the ad unit.Metric

Download Clicksdownload_clicksClicks to download an attached asset.Metric

SendssendsMessage ads successfully delivered.Metric

OpensopensMessage ads opened by recipients.Metric

Conversions

9 fields

FieldDescriptionType

ConversionsconversionsThe number of conversions recorded.Metric

Conversion Rateconversion_rateConversions divided by clicks, as a percentage.Metric

Conversion Valueconversion_valueThe value attributed to your conversions.Metric

Total Conversion Valuetotal_conversion_valueThe combined value of all conversions.Metric

Cost per Conversioncost_per_conversionThe average cost of each conversion.Metric

Post-Click Conversionspost_click_conversionsConversions from users who clicked your ad.Metric

View-Through Conversionsview_through_conversionsConversions from users who saw but did not click.Metric

ROASroasRevenue divided by ad spend.Metric

ROAS (Revenue Attribution)roas_revenue_attributionReturn on ad spend using revenue attribution data.Metric

Leads

6 fields

FieldDescriptionType

LeadsleadsThe number of leads generated.Metric

Cost per Leadcost_per_leadThe average cost of each lead.Metric

Lead Form Openslead_form_opensThe number of times your lead form was opened.Metric

Lead Form Completion Ratelead_form_completion_rateCompleted forms as a share of form opens.Metric

Interested Clickslead_generation_mail_interested_clicksClicks indicating interest in a message ad.Metric

Contact Info Shareslead_generation_mail_contact_info_sharesRecipients who shared contact details from a message ad.Metric

Revenue & pipeline

7 fields

FieldDescriptionType

Revenue Wonrevenue_wonRevenue from deals closed as won.Metric

Opportunity Amountopportunity_amountThe total value of sales opportunities created.Metric

Open Opportunitiesopen_opportunitiesOpportunities still in the pipeline.Metric

Closed Won Opportunitiesclosed_won_opportunitiesOpportunities that closed as won.Metric

Opportunity Win Rateopportunity_win_rateWon opportunities as a share of all opportunities.Metric

Average Deal Sizeaverage_deal_sizeThe average value of a closed deal.Metric

Average Days to Closeaverage_days_to_closeThe average time taken to close a deal.Metric

Video

7 fields

FieldDescriptionType

Video Viewsvideo_viewsThe number of times your video ads were viewed.Metric

Video Startsvideo_startsThe number of times your video began playing.Metric

Video Completionsvideo_completionsThe number of times your video played to the end.Metric

Video Views at 25%video_views_at_25_percentViews that reached the first quarter of the video.Metric

Video Views at 50%video_views_at_50_percentViews that reached the halfway point.Metric

Video Views at 75%video_views_at_75_percentViews that reached three quarters of the video.Metric

Full Screen Playsfull_screen_playsThe number of times your video was played full screen.Metric

Document ads

4 fields

FieldDescriptionType

Document Completionsdocument_completionsThe number of times a document was viewed in full.Metric

Document 25% Completionsdocument_first_quartile_completionsDocuments viewed to the first quarter.Metric

Document 50% Completionsdocument_midpoint_completionsDocuments viewed to the halfway point.Metric

Document 75% Completionsdocument_third_quartile_completionsDocuments viewed to three quarters.Metric

Viral engagement

14 fields

FieldDescriptionType

Viral Impressionsviral_impressionsImpressions from shares by people who saw your ad.Metric

Viral Clicksviral_clicksClicks on virally shared versions of your ad.Metric

Viral Total Engagementsviral_total_engagementsAll engagements on virally shared ads.Metric

Viral Reactionsviral_reactionsReactions on virally shared ads.Metric

Viral Likesviral_likesLikes on virally shared ads.Metric

Viral Commentsviral_commentsComments on virally shared ads.Metric

Viral Sharesviral_sharesReshares of virally shared ads.Metric

Viral Followsviral_followsPage follows from virally shared ads.Metric

Viral Other Engagementsviral_other_engagementsOther interactions on virally shared ads.Metric

Viral Landing Page Clicksviral_landing_page_clicksLanding page clicks from virally shared ads.Metric

Viral Company Page Clicksviral_company_page_clicksPage clicks from virally shared ads.Metric

Viral Download Clicksviral_download_clicksDownload clicks from virally shared ads.Metric

Viral Form Opensviral_form_opensLead form opens from virally shared ads.Metric

Viral Leadsviral_leadsLeads generated from virally shared ads.Metric

Viral video & documents

11 fields

FieldDescriptionType

Viral Video Viewsviral_video_viewsVideo views from virally shared ads.Metric

Viral Video Startsviral_video_startsVideo starts from virally shared ads.Metric

Viral Video Completionsviral_video_completionsVideos played to the end from virally shared ads.Metric

Viral Video Views at 25%viral_video_views_at_25_percentViral views reaching the first quarter.Metric

Viral Video Views at 50%viral_video_views_at_50_percentViral views reaching the halfway point.Metric

Viral Video Views at 75%viral_video_views_at_75_percentViral views reaching three quarters.Metric

Viral Full Screen Playsviral_full_screen_playsFull screen plays from virally shared ads.Metric

Viral Document Completionsviral_document_completionsDocuments viewed in full from virally shared ads.Metric

Viral Document 25%viral_document_first_quartile_completionsViral documents viewed to the first quarter.Metric

Viral Document 50%viral_document_midpoint_completionsViral documents viewed to the halfway point.Metric

Viral Document 75%viral_document_third_quartile_completionsViral documents viewed to three quarters.Metric

Viral conversions

3 fields

FieldDescriptionType

Viral Website Conversionsviral_external_website_conversionsWebsite conversions from virally shared ads.Metric

Viral Post-Click Conversionsviral_external_website_post_click_conversionsPost-click website conversions from viral shares.Metric

Viral Post-View Conversionsviral_external_website_post_view_conversionsPost-view website conversions from viral shares.Metric

Budgets

4 fields

FieldDescriptionType

Campaign Daily Budgetcampaign_daily_budgetThe daily budget set on the campaign.Metric

Campaign Total Budgetcampaign_total_budgetThe lifetime budget set on the campaign.Metric

Campaign Group Total Budgetcampaign_group_total_budgetThe lifetime budget set on the campaign group.Metric

Campaign Unit Costcampaign_unit_costThe bid amount set for the campaign.Metric

Account

3 fields

FieldDescriptionType

Account IDaccount_idThe unique identifier of the LinkedIn ad account.Dimension

Account Nameaccount_nameThe name of the LinkedIn ad account.Dimension

Account Currencyaccount_currency_codeThe currency the account reports in.Dimension

Campaign structure

16 fields

FieldDescriptionType

Campaign IDcampaign_idThe unique identifier of the campaign.Dimension

Campaign Namecampaign_nameThe name of the campaign.Dimension

Campaign Statuscampaign_statusWhether the campaign is active, paused or completed.Dimension

Campaign Typecampaign_typeThe campaign format, such as sponsored content or message ads.Dimension

Campaign Objectivecampaign_objective_typeThe goal set for the campaign, such as lead generation.Dimension

Optimization Targetcampaign_optimization_target_typeWhat the campaign bids toward, such as clicks or impressions.Dimension

Campaign Cost Typecampaign_cost_typeWhether the campaign is priced by CPC, CPM or CPV.Dimension

Campaign Created Datecampaign_created_dateThe date the campaign was created.Dimension

Campaign Start Datecampaign_start_dateThe date the campaign started running.Dimension

Campaign End Datecampaign_end_dateThe date the campaign ends.Dimension

Campaign Group IDcampaign_group_idThe unique identifier of the campaign group.Dimension

Campaign Group Namecampaign_group_nameThe name of the campaign group.Dimension

Campaign Group Statuscampaign_group_statusWhether the campaign group is active or paused.Dimension

Campaign Group Start Datecampaign_group_start_dateThe date the campaign group started.Dimension

Campaign Group End Datecampaign_group_end_dateThe date the campaign group ends.Dimension

Serving Locationserving_locationWhere the ad was served, such as the LinkedIn feed or Audience Network.Dimension

Creative

8 fields

FieldDescriptionType

Creative IDcreative_idThe unique identifier of the creative.Dimension

Creative Typecreative_typeThe creative format, such as single image, video or carousel.Dimension

Creative Statuscreative_statusWhether the creative is active, paused or rejected.Dimension

Creative Titlecreative_titleThe headline of the creative.Dimension

Creative Textcreative_textThe body copy of the creative.Dimension

Creative Imagecreative_imageThe creative image, for display in your report.Dimension

Creative Thumbnail URLcreative_thumbnail_urlThe URL of the creative thumbnail.Dimension

Direct Sponsored Content Namecreative_direct_sponsored_content_nameThe name of the direct sponsored content post.Dimension

Conversion actions

4 fields

FieldDescriptionType

Conversion IDconversion_idThe unique identifier of the conversion action.Dimension

Conversion Nameconversion_nameThe name of the conversion action.Dimension

Conversion Typeconversion_typeHow the conversion is tracked, such as website or lead form.Dimension

Conversion Currencyconversion_currencyThe currency conversion values are recorded in.Dimension

Time

4 fields

FieldDescriptionType

DatedateThe date the data was recorded.Dimension

WeekweekThe week the data was recorded.Dimension

MonthmonthThe calendar month the data was recorded.Dimension

YearyearThe calendar year the data was recorded.Dimension

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