Facebook Insights Facebook Insights fields

Every Facebook Insights field, documented

All 147 metrics and dimensions you can pull into Data Studio and into Claude, ChatGPT or Gemini with the Data Bloo connector, grouped, searchable, and free to use.

Available inData StudioClaudeChatGPTGemini
108Metrics
39Dimensions
15Categories
147 fields
All fields147Metrics108Dimensions39

Page reach & impressions

12 fields
FieldDescriptionType
Total Page Impressionstotal_page_impressionsThe total number of times any of your Page content was displayed.Metric
Page Reach (Unique Users)page_reach_unique_usersThe number of unique people who saw any of your Page content.Metric
Organic Page Impressionsnon_viral_page_impressionsImpressions from people who saw your content directly, not through a friend.Metric
Organic Page Reachnon_viral_page_reach_unique_usersUnique people who saw your content directly, not through a friend.Metric
Viral Page Impressionsviral_page_impressionsImpressions from stories published by a friend about your Page.Metric
Viral Page Reachviral_page_reach_unique_usersUnique people who saw your Page through a friend’s story.Metric
Paid Page Impressionspaid_page_impressionsImpressions of your Page content served through paid promotion.Metric
Paid Page Reachpaid_page_reach_unique_usersUnique people reached through paid promotion of your Page.Metric
Viral Reach Amplificationviral_reach_amplification_percentViral reach as a percentage of organic reach, how far shares carried your content.Metric
Organic Reach Amplificationnon_viral_reach_amplification_percentNon-viral reach expressed as a percentage of total reach.Metric
Page Viewspage_views_totalThe number of times your Page profile was viewed.Metric
Page Media Viewspage_media_viewViews of photos and videos on your Page.Metric

Followers & likes

12 fields
FieldDescriptionType
Total Page Followerstotal_page_followersThe total number of people currently following your Page.Metric
Page Followerspage_followersNew followers gained during the reporting period.Metric
Net Page Followersnett_page_followersFollowers gained minus followers lost during the period.Metric
Total Page Likestotal_page_likesThe total number of people who like your Page.Metric
New Page Likesnew_page_likesNew Page likes gained during the reporting period.Metric
Page Unlikespage_unlikesThe number of times people unliked your Page.Metric
Page Unlikes (Unique)page_unlikes_unique_usersThe number of unique people who unliked your Page.Metric
Followers by Citypage_follows_cityFollower counts broken down by city.Metric
Followers by Countrypage_follows_countryFollower counts broken down by country.Metric
Fans by Citypage_fans_cityPeople who like your Page, broken down by city.Metric
Fans by Countrypage_fans_countryPeople who like your Page, broken down by country.Metric
Fans by Localepage_fans_localePeople who like your Page, broken down by language locale.Metric

Page reactions

7 fields
FieldDescriptionType
Total Page Reactionstotal_page_reactionsAll reactions across your Page content.Metric
Page Reactions: Likepage_reactions_likeLike reactions on your Page content.Metric
Page Reactions: Lovepage_reactions_loveLove reactions on your Page content.Metric
Page Reactions: Hahapage_reactions_hahaHaha reactions on your Page content.Metric
Page Reactions: Wowpage_reactions_wowWow reactions on your Page content.Metric
Page Reactions: Sorrypage_reactions_sorrySad reactions on your Page content.Metric
Page Reactions: Angerpage_reactions_angerAngry reactions on your Page content.Metric

Post performance

15 fields
FieldDescriptionType
Post Impressionspost_impressionsThe number of times your posts were displayed.Metric
Post Reachpost_reachThe number of unique people who saw your posts.Metric
Total Post Reachtotal_post_reach_unique_usersUnique people reached across all posts in the period.Metric
Total Post Viewstotal_post_viewsThe total number of views your posts received.Metric
Organic Post Impressionsorganic_post_impressionsPost impressions that were not paid for.Metric
Organic Post Reachorganic_post_reach_unique_usersUnique people who saw your posts organically.Metric
Paid Post Impressionspaid_post_impressionsPost impressions served through paid promotion.Metric
Paid Post Reachpaid_post_reach_unique_usersUnique people reached through paid post promotion.Metric
Viral Post Impressionsviral_post_impressionsPost impressions from a friend’s story about your post.Metric
Viral Post Reachviral_post_reach_unique_usersUnique people who saw your post through a friend’s story.Metric
Post Reach: Viralpost_reach_viralThe viral share of a post’s total reach.Metric
Post Reach: Non-Viralpost_reach_non_viralThe non-viral share of a post’s total reach.Metric
Non-Viral Post Impressionsnon_viral_post_impressionsPost impressions not driven by a friend’s story.Metric
Non-Viral Post Reachnon_viral_post_reach_unique_usersUnique people reached without a friend’s story.Metric
Post Media Viewspost_media_viewViews of photos and videos attached to your posts.Metric

Post engagement

16 fields
FieldDescriptionType
Post Engagementspost_engagementsTotal interactions with your posts, including clicks and reactions.Metric
Post Engaged Userspost_engaged_usersUnique people who engaged with your posts in any way.Metric
Post Engagement Ratepost_engagement_rateEngagements as a percentage of post reach.Metric
Post Link Clickspost_link_clicksClicks on links within your posts.Metric
Post CTRpost_ctrLink clicks divided by post impressions, as a percentage.Metric
Post Commentspost_commentsComments left on your posts.Metric
Post Sharespost_sharesThe number of times your posts were shared.Metric
Post Total Reactionspost_total_reactionsAll reactions on your posts combined.Metric
Post Reactions: Likepost_reactions_likeLike reactions on your posts.Metric
Post Reactions: Lovepost_reactions_loveLove reactions on your posts.Metric
Post Reactions: Hahapost_reactions_hahaHaha reactions on your posts.Metric
Post Reactions: Wowpost_reactions_wowWow reactions on your posts.Metric
Post Reactions: Sadpost_reactions_sadSad reactions on your posts.Metric
Post Reactions: Angrypost_reactions_angryAngry reactions on your posts.Metric
New Conversations (Unique)new_conversations_uniqueUnique new message threads started with your Page.Metric
Messaging Connectionsmessaging_connectionsPeople connected to your Page through Messenger.Metric

Video views

18 fields
FieldDescriptionType
Total Video Viewstotal_video_viewsAll video views across your Page content.Metric
Video Views 3s+video_views_3s_plusVideos watched for at least three seconds.Metric
Unique Video Views 3s+unique_video_views_3s_plusUnique people who watched at least three seconds.Metric
30s Video Views30s_video_views_totalVideos watched for at least 30 seconds, or to completion if shorter.Metric
Unique 30s Video Viewsunique_30s_video_viewsUnique people who watched at least 30 seconds.Metric
Organic Video Viewsorganic_video_viewsVideo views that were not paid for.Metric
Organic 30s Video Viewsorganic_30s_video_viewsOrganic views lasting at least 30 seconds.Metric
Paid Video Viewspaid_video_viewsVideo views served through paid promotion.Metric
Paid 30s Video Viewspaid_30s_video_viewsPaid views lasting at least 30 seconds.Metric
Auto-Played Video Views 3s+auto_played_video_views_3s_plusAuto-played videos watched for at least three seconds.Metric
Auto-Played 30s Video Viewsauto_played_30s_video_viewsAuto-played videos watched for at least 30 seconds.Metric
Click-to-Play Video Views 3s+clicked_to_play_video_views_3s_plusVideos users clicked to play, watched three seconds or more.Metric
Click-to-Play 30s Video Viewsclicked_to_play_30s_video_viewsVideos users clicked to play, watched 30 seconds or more.Metric
Organic Complete Video Viewspost_organic_complete_video_viewsOrganic views where the video was watched to the end.Metric
Unique Organic Complete Viewspost_unique_organic_complete_video_viewsUnique people who watched an organic video to the end.Metric
Paid Complete Video Viewspost_paid_complete_video_viewsPaid views where the video was watched to the end.Metric
Unique Paid Complete Viewspost_unique_paid_complete_video_viewsUnique people who watched a paid video to the end.Metric
Video Lengthvideo_length_sThe duration of the video in seconds.Metric

Video reactions

7 fields
FieldDescriptionType
Video Total Reactionsvideo_total_reactionsAll reactions on your video posts combined.Metric
Video Reactions: Likevideo_reactions_likeLike reactions on your videos.Metric
Video Reactions: Lovevideo_reactions_loveLove reactions on your videos.Metric
Video Reactions: Hahavideo_reactions_hahaHaha reactions on your videos.Metric
Video Reactions: Wowvideo_reactions_wowWow reactions on your videos.Metric
Video Reactions: Sadvideo_reactions_sadSad reactions on your videos.Metric
Video Reactions: Angryvideo_reactions_angryAngry reactions on your videos.Metric

Reels

15 fields
FieldDescriptionType
Total Reels Playstotal_reels_playsThe total number of times your Reels were played.Metric
Reels Playsreels_playsReels plays recorded during the reporting period.Metric
Reels Replaysreels_replaysThe number of times viewers replayed your Reels.Metric
Reels Reachreels_reach_unique_usersUnique people who saw your Reels.Metric
Reels Total View Timereels_total_view_time_msTotal time spent watching your Reels, in milliseconds.Metric
Reels Commentsreels_commentsComments left on your Reels.Metric
Reels Sharesreels_sharesThe number of times your Reels were shared.Metric
Reels Total Reactionsreels_total_reactionsAll reactions on your Reels combined.Metric
Reels Reactions: Likereels_reactions_likeLike reactions on your Reels.Metric
Reels Reactions: Lovereels_reactions_loveLove reactions on your Reels.Metric
Reels Reactions: Carereels_reactions_careCare reactions on your Reels.Metric
Reels Reactions: Hahareels_reactions_hahaHaha reactions on your Reels.Metric
Reels Reactions: Wowreels_reactions_wowWow reactions on your Reels.Metric
Reels Reactions: Sadreels_reactions_sadSad reactions on your Reels.Metric
Reels Reactions: Angryreels_reactions_angryAngry reactions on your Reels.Metric

Monetization

6 fields
FieldDescriptionType
Total Approximate Earningstotal_approximate_earningsEstimated total earnings from monetized content.Metric
Content Monetization Earningscontent_monetization_earningsEarnings from content monetization programmes.Metric
In-Stream Ads Earningsin_stream_ads_earningsEarnings from ads shown during your videos.Metric
Ad Break Earningspost_video_ad_break_earningsEarnings from ad breaks in a specific video post.Metric
Ad Break Impressionspost_video_ad_break_impressionsImpressions of ad breaks within your videos.Metric
Ad Break CPMpost_video_ad_break_cpmRevenue per 1,000 ad break impressions.Metric

Page & account

3 fields
FieldDescriptionType
Page IDpage_idThe unique identifier of the Facebook Page.Dimension
Page Namepage_nameThe display name of the Facebook Page.Dimension
Account Nameaccount_nameThe name of the connected Data Bloo account.Dimension

Post details

16 fields
FieldDescriptionType
Post IDpost_idThe unique identifier of the post.Dimension
Post Typepost_typeThe format of the post, such as photo, video, link or status.Dimension
Post Status Typepost_status_typeHow the post was published, such as added photo or shared story.Dimension
Post Messagepost_messageThe main body text of the post.Dimension
Post Captionpost_captionThe caption accompanying the post.Dimension
Post Namepost_nameThe title of the link or attachment in the post.Dimension
Post Descriptionpost_descriptionThe description of the link or attachment.Dimension
Post Permalinkpost_permalinkThe direct URL to the post on Facebook.Dimension
Post Shared Linkpost_shared_linkThe external URL shared in the post.Dimension
Post Image URLpost_image_urlThe URL of the full-size image attached to the post.Dimension
Post Thumbnailpost_thumbnailThe thumbnail image of the post.Dimension
Post Thumbnail URLpost_thumbnail_urlThe URL of the post thumbnail image.Dimension
Post Created Timepost_created_timeThe date and time the post was published.Dimension
Post Creatorpost_creatorThe person or Page that authored the post.Dimension
Post Privacypost_privacyThe audience setting of the post, such as public or friends.Dimension
Post Tagspost_tagsTags applied to the post.Dimension

Video details

7 fields
FieldDescriptionType
Video IDvideo_idThe unique identifier of the video.Dimension
Video Titlevideo_titleThe title of the video.Dimension
Video Descriptionvideo_descriptionThe description text of the video.Dimension
Video Created Timevideo_created_timeThe date and time the video was published.Dimension
Video Permalink URLvideo_permalink_urlThe direct URL to the video on Facebook.Dimension
Video Imagevideo_imageThe cover image of the video.Dimension
Video Image URLvideo_image_urlThe URL of the video cover image.Dimension

Watch time

6 fields
FieldDescriptionType
Average Video Watch Timeaverage_video_watch_timeThe average length of time people watched your videos.Dimension
Total Video View Timetotal_video_view_timeThe combined time spent watching your videos.Dimension
Post Avg. Video View Timepost_avg_video_view_time_sAverage seconds watched per view on a specific post.Dimension
Post Total Video View Timepost_total_video_view_time_sTotal seconds watched on a specific post.Dimension
Post Organic Video View Timepost_organic_video_view_time_sSeconds watched from organic views on a post.Dimension
Post Paid Video View Timepost_paid_video_view_time_sSeconds watched from paid views on a post.Dimension

Audience geography

3 fields
FieldDescriptionType
CountrycountryThe country of the people who saw or followed your Page.Dimension
CitycityThe city of the people who saw or followed your Page.Dimension
LanguagelanguageThe language setting of your audience.Dimension

Time

4 fields
FieldDescriptionType
DatedateThe date the data was recorded.Dimension
WeekweekThe week the data was recorded.Dimension
MonthmonthThe calendar month the data was recorded.Dimension
YearyearThe calendar year the data was recorded.Dimension
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