Reddit Ads

Every Reddit Ads field, documented

All 100 metrics and dimensions you can pull into Data Studio and into Claude, ChatGPT or Gemini with the Data Bloo connector, grouped, searchable, and free to use.

Available in Data Studio Claude ChatGPT Gemini
64Metrics
36Dimensions
8Categories
100 fields
All fields100 Metrics64 Dimensions36

Cost & spend

7 fields
FieldDescriptionType
Amount Spentspend Total amount spent on your Reddit Ads campaigns. Metric
CPCcpc Average cost per click. Metric
eCPMecpm Effective cost per 1,000 impressions. Metric
CPVcpv Average cost per video view. Metric
Bid Valuebid_value The bid amount configured for the ad group. Metric
Goal Valuegoal_value The optimisation goal value set on the campaign. Metric
Pacingpacing How fast budget is being spent against the schedule. Metric

Reach & engagement

6 fields
FieldDescriptionType
Impressionsimpressions The number of times your ads were shown. Metric
Viewable Impressionsviewable_impressions Impressions that met Reddit viewability standards. Metric
Reachreach The number of unique redditors who saw your ads. Metric
Frequencyfrequency Average impressions per person reached. Metric
Clicksclicks The number of clicks on your ads. Metric
CTRctr Clicks divided by impressions. Metric

Conversions & ROAS

37 fields
FieldDescriptionType
Conversion ROASconversion_roas Return on ad spend from tracked conversions. Metric
Click: Purchaseconversion_purchase_clicks Purchases attributed to a click on your ad. Metric
View: Purchaseconversion_purchase_views Purchases attributed to a view of your ad. Metric
eCPA: Purchaseconversion_purchase_ecpa Effective cost per purchase. Metric
Total Value: Purchaseconversion_purchase_total_value Total revenue from attributed purchases. Metric
Average Value: Purchaseconversion_purchase_avg_value Average order value from attributed purchases. Metric
Cart Size: Purchaseconversion_purchase_total_items Total items across attributed purchases. Metric
Click: Add to Cartconversion_add_to_cart_clicks Adds to cart attributed to a click. Metric
View: Add to Cartconversion_add_to_cart_views Adds to cart attributed to a view. Metric
eCPA: Add to Cartconversion_add_to_cart_ecpa Effective cost per add to cart. Metric
Total Value: Add to Cartconversion_add_to_cart_total_value Total value of items added to cart. Metric
Average Value: Add to Cartconversion_add_to_cart_avg_value Average value per add to cart. Metric
Cart Size: Add to Cartconversion_add_to_cart_total_items Total items added to cart. Metric
Click: Add to Wishlistconversion_add_to_wishlist_clicks Wishlist adds attributed to a click. Metric
View: Add to Wishlistconversion_add_to_wishlist_views Wishlist adds attributed to a view. Metric
eCPA: Add to Wishlistconversion_add_to_wishlist_ecpa Effective cost per wishlist add. Metric
Total Value: Add to Wishlistconversion_add_to_wishlist_total_value Total value of wishlisted items. Metric
Average Value: Add to Wishlistconversion_add_to_wishlist_avg_value Average value per wishlist add. Metric
Cart Size: Add to Wishlistconversion_add_to_wishlist_total_items Total items added to wishlists. Metric
Click: Leadconversion_lead_clicks Leads attributed to a click on your ad. Metric
View: Leadconversion_lead_views Leads attributed to a view of your ad. Metric
eCPA: Leadconversion_lead_ecpa Effective cost per lead. Metric
Total Value: Leadconversion_lead_total_value Total value assigned to attributed leads. Metric
Average Value: Leadconversion_lead_avg_value Average value per attributed lead. Metric
Click: Sign Upconversion_sign_up_clicks Sign ups attributed to a click. Metric
View: Sign Upconversion_sign_up_views Sign ups attributed to a view. Metric
eCPA: Sign Upconversion_sign_up_ecpa Effective cost per sign up. Metric
Total Value: Sign Upconversion_signup_total_value Total value from attributed sign ups. Metric
Click: Page Visitconversion_page_visit_clicks Page visits attributed to a click. Metric
View: Page Visitconversion_page_visit_views Page visits attributed to a view. Metric
eCPA: Page Visitconversion_page_visit_ecpa Effective cost per page visit. Metric
Click: View Contentconversion_view_content_clicks Content views attributed to a click. Metric
View: View Contentconversion_view_content_views Content views attributed to a view. Metric
eCPA: View Contentconversion_view_content_ecpa Effective cost per content view. Metric
Click: Searchconversion_search_clicks On-site searches attributed to a click. Metric
View: Searchconversion_search_views On-site searches attributed to a view. Metric
eCPA: Searchconversion_search_ecpa Effective cost per search event. Metric

Video performance

14 fields
FieldDescriptionType
Video Viewsvideo_viewable_impressions Viewable impressions on your video ads. Metric
Full Video Viewsvideo_fully_viewable_impressions Impressions where the whole player was viewable. Metric
Video Startedvideo_started The number of times playback began. Metric
Plays with Soundvideo_plays_with_sound Video plays that started with sound on. Metric
Video Plays Expandedvideo_plays_expanded Plays where the viewer expanded the video. Metric
Video Completion Ratevideo_completion_rate Share of plays watched to the end. Metric
Watches at 25%video_watched_25_percent Plays that reached a quarter of the video. Metric
Watches at 50%video_watched_50_percent Plays that reached half of the video. Metric
Watches at 75%video_watched_75_percent Plays that reached three quarters. Metric
Watches at 95%video_watched_95_percent Plays that reached 95% of the video. Metric
Watches at 100%video_watched_100_percent Plays watched all the way through. Metric
Video Watched 3svideo_watched_3_seconds Plays watched for at least three seconds. Metric
Video Watched 5svideo_watched_5_seconds Plays watched for at least five seconds. Metric
Video Watched 10svideo_watched_10_seconds Plays watched for at least ten seconds. Metric

Campaign structure

15 fields
FieldDescriptionType
Account IDaccount_id Unique id of the Reddit ad account. Dimension
Account Nameaccount_name Name of the Reddit ad account. Dimension
Ad Accountad_account The ad account the row belongs to. Dimension
Campaign IDcampaign_id Unique id of the campaign. Dimension
Campaign Namecampaign_name Name of the campaign. Dimension
Campaign Objectiveobjective The objective the campaign optimises for. Dimension
Ad Group IDad_group_id Unique id of the ad group. Dimension
Ad Group Namead_group_name Name of the ad group. Dimension
Ad IDad_id Unique id of the individual ad. Dimension
Ad Namead_name Name of the individual ad. Dimension
Bid Typebid_type The bidding strategy applied to the ad group. Dimension
Goal Typegoal_type The optimisation goal type in use. Dimension
Configured Statusconfigured_status The status you set on the entity. Dimension
Effective Statuseffective_status The status Reddit is actually serving under. Dimension
Funding Instrument IDfunding_instrument_id The payment method funding the campaign. Dimension

Creative & placement

8 fields
FieldDescriptionType
Ad Click URLclick_url The destination URL of the ad. Dimension
Post IDpost_id Id of the Reddit post behind the ad. Dimension
Post URLpost_url Permalink to the promoted Reddit post. Dimension
Carousel Cardgallery_item_id The individual card in a carousel ad. Dimension
Placementplacement Where on Reddit the ad was served. Dimension
Communitycommunity_name The subreddit the ad appeared in. Dimension
Interestinterest_name The interest segment targeted. Dimension
Keywordkeyword The keyword the ad was matched against. Dimension

Audience & geography

5 fields
FieldDescriptionType
Countrycountry Country of the redditor who saw the ad. Dimension
Regionregion State or region within the country. Dimension
DMA / Metrodma Designated market area of the impression. Dimension
Gendergender Gender segment of the audience. Dimension
Device OSdevice_os Operating system of the device used. Dimension

Time & dates

8 fields
FieldDescriptionType
Datedate The day the activity happened. Dimension
Weekweek The ISO week of the activity. Dimension
Monthmonth The month of the activity. Dimension
Yearyear The year of the activity. Dimension
Start Timestart_time When the entity started running. Dimension
End Timeend_time When the entity is scheduled to stop. Dimension
Created Atcreated_at When the entity was created. Dimension
Modified Atmodified_at When the entity was last modified. Dimension

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