Klaviyo fields

Every Klaviyo field, documented

All 167 metrics and dimensions you can pull into Data Studio and into Claude, ChatGPT or Gemini with the Data Bloo connector, grouped, searchable, and free to use.

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89Metrics

78Dimensions

7Categories

167 fields

All fields167 Metrics89 Dimensions78

Campaigns

47 fields

FieldDescriptionType

Campaign Namecampaign_nameName of the Klaviyo campaign.~~Dimension~~

Campaign IDcampaign_idUnique id of the campaign.~~Dimension~~

Campaign Channelcampaign_channelWhether the campaign sent by email or SMS.~~Dimension~~

Campaign Statuscampaign_statusDraft, scheduled, sending or sent.~~Dimension~~

Campaign Subjectcampaign_subjectSubject line of the email.~~Dimension~~

Campaign Preview Textcampaign_preview_textPreheader text shown in the inbox.~~Dimension~~

Campaign From Labelcampaign_from_labelSender name shown to recipients.~~Dimension~~

Campaign From Emailcampaign_from_emailSender address the campaign went out from.~~Dimension~~

Campaign Included Audiencescampaign_included_audiencesLists and segments the campaign targeted.~~Dimension~~

Campaign Excluded Audiencescampaign_excluded_audiencesLists and segments held back from the send.~~Dimension~~

Campaign Smart Sendingcampaign_use_smart_sendingWhether smart sending suppression was on.~~Dimension~~

Campaign Archivedcampaign_archivedWhether the campaign has been archived.~~Dimension~~

Campaign Send Timecampaign_send_timeWhen the campaign actually sent.~~Dimension~~

Campaign Scheduled Atcampaign_scheduled_atWhen the campaign was scheduled to send.~~Dimension~~

Campaign Createdcampaign_createdWhen the campaign was created.~~Dimension~~

Campaign Updatedcampaign_updatedWhen the campaign was last edited.~~Dimension~~

Campaign Average Order Valuecampaign_average_order_valueAverage value of orders attributed to campaign.~~Metric~~

Campaign Bounce Ratecampaign_bounce_rateShare of sends that bounced.~~Metric~~

Campaign Bouncedcampaign_bouncedMessages that bounced instead of being delivered.~~Metric~~

Campaign Bounced or Failedcampaign_bounced_or_failedMessages that either bounced or failed to send.~~Metric~~

Campaign Bounced or Failed Ratecampaign_bounced_or_failed_rateShare of sends that bounced or failed.~~Metric~~

Campaign Click Ratecampaign_click_rateClicks divided by delivered messages.~~Metric~~

Campaign Click-to-Open Ratecampaign_click_to_open_rateClicks divided by opens.~~Metric~~

Campaign Clickscampaign_clicksTotal link clicks from campaign messages.~~Metric~~

Campaign Unique Clickscampaign_clicks_uniqueDistinct recipients who clicked.~~Metric~~

Campaign Conversion Ratecampaign_conversion_rateShare of recipients who converted.~~Metric~~

Campaign Unique Conversionscampaign_conversion_uniquesDistinct recipients who converted.~~Metric~~

Campaign Conversion Valuecampaign_conversion_valueRevenue attributed to campaign.~~Metric~~

Campaign Conversionscampaign_conversionsTotal conversions attributed to campaign.~~Metric~~

Campaign Deliveredcampaign_deliveredMessages successfully delivered.~~Metric~~

Campaign Delivery Ratecampaign_delivery_rateShare of sends that were delivered.~~Metric~~

Campaign Failedcampaign_failedMessages that failed to send.~~Metric~~

Campaign Failed Ratecampaign_failed_rateShare of sends that failed.~~Metric~~

Campaign Message Segment Countcampaign_message_segment_count_sumTotal SMS segments used.~~Metric~~

Campaign Open Ratecampaign_open_rateOpens divided by delivered messages.~~Metric~~

Campaign Openscampaign_opensTotal opens of campaign messages.~~Metric~~

Campaign Unique Openscampaign_opens_uniqueDistinct recipients who opened.~~Metric~~

Campaign Recipientscampaign_recipientsPeople who received the message.~~Metric~~

Campaign Revenue per Recipientcampaign_revenue_per_recipientAttributed revenue divided by recipients.~~Metric~~

Campaign Spam Complaint Ratecampaign_spam_complaint_rateShare of recipients marking it as spam.~~Metric~~

Campaign Spam Complaintscampaign_spam_complaintsRecipients who marked the message as spam.~~Metric~~

Campaign SMS Credit Usagecampaign_text_message_credit_usage_amountSMS credits consumed.~~Metric~~

Campaign SMS ROIcampaign_text_message_roiReturn on SMS spend.~~Metric~~

Campaign SMS Spendcampaign_text_message_spendAmount spent sending SMS.~~Metric~~

Campaign Unsubscribe Ratecampaign_unsubscribe_rateShare of recipients who unsubscribed.~~Metric~~

Campaign Unique Unsubscribescampaign_unsubscribe_uniquesDistinct recipients who unsubscribed.~~Metric~~

Campaign Unsubscribescampaign_unsubscribesTotal unsubscribes generated.~~Metric~~

Flows

39 fields

FieldDescriptionType

Flow Nameflow_nameName of the automated flow.~~Dimension~~

Flow IDflow_idUnique id of the flow.~~Dimension~~

Flow Channelflow_channelWhether the flow sends email or SMS.~~Dimension~~

Flow Statusflow_statusLive, manual or draft.~~Dimension~~

Flow Trigger Typeflow_trigger_typeThe event or condition that starts the flow.~~Dimension~~

Flow Archivedflow_archivedWhether the flow has been archived.~~Dimension~~

Flow Createdflow_createdWhen the flow was created.~~Dimension~~

Flow Updatedflow_updatedWhen the flow was last edited.~~Dimension~~

Flow Average Order Valueflow_average_order_valueAverage value of orders attributed to flow.~~Metric~~

Flow Bounce Rateflow_bounce_rateShare of sends that bounced.~~Metric~~

Flow Bouncedflow_bouncedMessages that bounced instead of being delivered.~~Metric~~

Flow Bounced or Failedflow_bounced_or_failedMessages that either bounced or failed to send.~~Metric~~

Flow Bounced or Failed Rateflow_bounced_or_failed_rateShare of sends that bounced or failed.~~Metric~~

Flow Click Rateflow_click_rateClicks divided by delivered messages.~~Metric~~

Flow Click-to-Open Rateflow_click_to_open_rateClicks divided by opens.~~Metric~~

Flow Clicksflow_clicksTotal link clicks from flow messages.~~Metric~~

Flow Unique Clicksflow_clicks_uniqueDistinct recipients who clicked.~~Metric~~

Flow Conversion Rateflow_conversion_rateShare of recipients who converted.~~Metric~~

Flow Unique Conversionsflow_conversion_uniquesDistinct recipients who converted.~~Metric~~

Flow Conversion Valueflow_conversion_valueRevenue attributed to flow.~~Metric~~

Flow Conversionsflow_conversionsTotal conversions attributed to flow.~~Metric~~

Flow Deliveredflow_deliveredMessages successfully delivered.~~Metric~~

Flow Delivery Rateflow_delivery_rateShare of sends that were delivered.~~Metric~~

Flow Failedflow_failedMessages that failed to send.~~Metric~~

Flow Failed Rateflow_failed_rateShare of sends that failed.~~Metric~~

Flow Message Segment Countflow_message_segment_count_sumTotal SMS segments used.~~Metric~~

Flow Open Rateflow_open_rateOpens divided by delivered messages.~~Metric~~

Flow Opensflow_opensTotal opens of flow messages.~~Metric~~

Flow Unique Opensflow_opens_uniqueDistinct recipients who opened.~~Metric~~

Flow Recipientsflow_recipientsPeople who received the message.~~Metric~~

Flow Revenue per Recipientflow_revenue_per_recipientAttributed revenue divided by recipients.~~Metric~~

Flow Spam Complaint Rateflow_spam_complaint_rateShare of recipients marking it as spam.~~Metric~~

Flow Spam Complaintsflow_spam_complaintsRecipients who marked the message as spam.~~Metric~~

Flow SMS Credit Usageflow_text_message_credit_usage_amountSMS credits consumed.~~Metric~~

Flow SMS ROIflow_text_message_roiReturn on SMS spend.~~Metric~~

Flow SMS Spendflow_text_message_spendAmount spent sending SMS.~~Metric~~

Flow Unsubscribe Rateflow_unsubscribe_rateShare of recipients who unsubscribed.~~Metric~~

Flow Unique Unsubscribesflow_unsubscribe_uniquesDistinct recipients who unsubscribed.~~Metric~~

Flow Unsubscribesflow_unsubscribesTotal unsubscribes generated.~~Metric~~

Forms

18 fields

FieldDescriptionType

Form Nameform_nameName of the signup form.~~Dimension~~

Form IDform_idUnique id of the form.~~Dimension~~

Form Statusform_statusWhether the form is live or paused.~~Dimension~~

Form A/B Testform_ab_testWhich A/B variation the row belongs to.~~Dimension~~

Form Createdform_createdWhen the form was created.~~Dimension~~

Form Updatedform_updatedWhen the form was last edited.~~Dimension~~

Form Viewsform_viewed_formTimes the form was displayed.~~Metric~~

Form Unique Viewsform_viewed_form_uniquesDistinct people who saw the form.~~Metric~~

Form Step Viewsform_viewed_form_stepViews of individual form steps.~~Metric~~

Form Unique Step Viewsform_viewed_form_step_uniquesDistinct people viewing a form step.~~Metric~~

Form Submitsform_submitsCompleted form submissions.~~Metric~~

Form Submit Rateform_submit_rateSubmissions divided by views.~~Metric~~

Form Step Submitsform_submitted_form_stepSubmissions of individual steps.~~Metric~~

Form Unique Step Submitsform_submitted_form_step_uniquesDistinct people submitting a step.~~Metric~~

Form Qualifiedform_qualified_formViews that met the form targeting rules.~~Metric~~

Form Unique Qualifiedform_qualified_form_uniquesDistinct people who qualified.~~Metric~~

Form Closesform_closed_formTimes the form was dismissed.~~Metric~~

Form Unique Closesform_closed_form_uniquesDistinct people who dismissed the form.~~Metric~~

Profiles & CLV

27 fields

FieldDescriptionType

Profilesprofile_countNumber of profiles matching the query.~~Metric~~

Profile Historic CLVprofile_historic_clvRevenue this profile has generated to date.~~Metric~~

Profile Predicted CLVprofile_predicted_clvKlaviyo forecast of future value.~~Metric~~

Profile Total CLVprofile_total_clvHistoric plus predicted lifetime value.~~Metric~~

Profile Churn Probabilityprofile_churn_probabilityLikelihood the profile stops buying.~~Metric~~

Profile Average Order Valueprofile_average_order_valueAverage order value for this profile.~~Metric~~

Profile Historic Ordersprofile_historic_number_of_ordersOrders the profile has placed so far.~~Metric~~

Profile Predicted Ordersprofile_predicted_number_of_ordersForecast orders over the next year.~~Metric~~

Profile Avg Days Between Ordersprofile_average_days_between_ordersTypical gap between this profile's orders.~~Metric~~

Profile IDprofile_idUnique id of the profile.~~Dimension~~

Profile Emailprofile_emailEmail address on the profile.~~Dimension~~

Profile First Nameprofile_first_nameFirst name on the profile.~~Dimension~~

Profile Last Nameprofile_last_nameLast name on the profile.~~Dimension~~

Profile Phone Numberprofile_phone_numberPhone number on the profile.~~Dimension~~

Profile External IDprofile_external_idYour own id for this person.~~Dimension~~

Profile Organizationprofile_organizationCompany recorded on the profile.~~Dimension~~

Profile Titleprofile_titleJob title recorded on the profile.~~Dimension~~

Profile Cityprofile_cityCity on the profile.~~Dimension~~

Profile Regionprofile_regionState or region on the profile.~~Dimension~~

Profile Countryprofile_countryCountry on the profile.~~Dimension~~

Profile Zipprofile_zipPostal code on the profile.~~Dimension~~

Profile Timezoneprofile_timezoneTimezone recorded for the profile.~~Dimension~~

Profile Localeprofile_localeLanguage and locale of the profile.~~Dimension~~

Profile Createdprofile_createdWhen the profile was first created.~~Dimension~~

Profile Updatedprofile_updatedWhen the profile was last updated.~~Dimension~~

Profile Last Event Dateprofile_last_event_dateMost recent tracked activity.~~Dimension~~

Profile Expected Next Order Dateprofile_expected_date_of_next_orderForecast date of the next purchase.~~Dimension~~

Lists & segments

17 fields

FieldDescriptionType

List Namelist_nameName of the list.~~Dimension~~

List IDlist_idUnique id of the list.~~Dimension~~

List Opt-In Processlist_opt_in_processSingle or double opt-in.~~Dimension~~

List Createdlist_createdWhen the list was created.~~Dimension~~

List Updatedlist_updatedWhen the list was last updated.~~Dimension~~

List Profile Countlist_profile_countProfiles currently on the list.~~Metric~~

Segment Namesegment_nameName of the segment.~~Dimension~~

Segment IDsegment_idUnique id of the segment.~~Dimension~~

Segment Is Activesegment_is_activeWhether the segment is actively evaluated.~~Dimension~~

Segment Is Starredsegment_is_starredWhether the segment is starred in Klaviyo.~~Dimension~~

Segment Createdsegment_createdWhen the segment was created.~~Dimension~~

Segment Updatedsegment_updatedWhen the segment definition changed.~~Dimension~~

Segment Profile Countsegment_profile_countProfiles currently in the segment.~~Metric~~

Segment Total Memberssegment_total_membersTotal members over the period.~~Metric~~

Segment Members Addedsegment_members_addedProfiles that entered the segment.~~Metric~~

Segment Members Removedsegment_members_removedProfiles that left the segment.~~Metric~~

Segment Net Members Changedsegment_net_members_changedNet growth of the segment.~~Metric~~

Account

15 fields

FieldDescriptionType

Account IDaccount_idUnique id of the Klaviyo account.~~Dimension~~

Account Nameaccount_nameName of the Klaviyo account.~~Dimension~~

Organization Nameaccount_organization_nameLegal organisation name on the account.~~Dimension~~

Account Industryaccount_industryIndustry recorded for the account.~~Dimension~~

Public API Key (Site ID)account_public_api_keyYour Klaviyo public site id.~~Dimension~~

Default Sender Nameaccount_default_sender_nameDefault from-name for sends.~~Dimension~~

Default Sender Emailaccount_default_sender_emailDefault from-address for sends.~~Dimension~~

Account Preferred Currencyaccount_preferred_currencyCurrency all money fields report in.~~Dimension~~

Account Website URLaccount_website_urlWebsite linked to the account.~~Dimension~~

Account Cityaccount_cityCity on the account.~~Dimension~~

Account Regionaccount_regionState or region on the account.~~Dimension~~

Account Countryaccount_countryCountry on the account.~~Dimension~~

Account Zipaccount_zipPostal code on the account.~~Dimension~~

Account Timezoneaccount_timezoneTimezone the account reports in.~~Dimension~~

Account Localeaccount_localeLanguage and locale of the account.~~Dimension~~

Time & dates

4 fields

FieldDescriptionType

DatedateThe day the activity happened.~~Dimension~~

WeekweekThe ISO week of the activity.~~Dimension~~

MonthmonthThe month of the activity.~~Dimension~~

YearyearThe year of the activity.~~Dimension~~

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