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Google Business Profile gives you useful data – search views, calls, direction requests, reviews – but it’s scattered across a clunky dashboard that’s painful to read and impossible to share with a team or client.
If you manage multiple locations, it gets worse. There’s no native way to see all your stores in one report, no way to track trends over time, and no way to combine that data with your other marketing channels.
Connecting Google Business Profile to Data Studio fixes all of it. Your location data flows in automatically, updates on its own, and lives in a dashboard you can actually share. In this guide, we’ll walk you through exactly how to connect it – step by step – and show you what a solid Google Business Profile report looks like once it’s set up.
What You Need Before You Start
Before connecting anything, make sure you have the following in place:
A Data Studio account. It’s free with any Google account. Visit datastudio.google.com and sign in with your Google credentials.
Manager or Owner access. You need Manager or Owner-level access to at least one verified Google Business Profile (GMB) location.
Pop-up blockers disabled. Google’s OAuth authentication window needs to open during setup, so make sure pop-ups aren’t being blocked in your browser.
A third-party connector. Like Facebook Ads, Data Studio doesn’t have a native Google Business Profile connector that pulls in the metrics you actually need for reporting. You need a connector to bridge the two.
Does Data Studio Have a Native Google Business Profile Connector?
Yes – Google offers a native Google Business Profile connector inside Data Studio. So why use Data Bloo instead?
The native connector is limited. It lacks a pre-built reporting template, offers no quick way to manage multiple locations from a central hub, and gives you none of the setup guidance or troubleshooting support you get with Data Bloo. If you manage more than one location – or you’re building reports for clients – you end up doing a lot more manual work to get the same result.
Data Bloo’s connector gives you a ready-to-use template, a central Hub to manage all your connected locations and other data sources in one place, and a faster path from “just connected” to “report is live.” It takes the same five minutes either way, but you end up with a lot more out of the box.
How to Connect Google Business Profile to Data Studio Using Data Bloo
Data Bloo’s Google Business Profile connector is a fast, no-code way to get your GMB data into Data Studio. Connect your account, select your locations, and your data starts flowing.
There are two ways to do it: through the Data Bloo Hub, or directly from Data Studio. Both take about five minutes.
Option A: Connect via the Data Bloo Hub (Recommended)
The Hub gives you a central place to manage all your connectors and data sources in one spot.
Step 1: Sign in to Data Bloo
Visit hub.databloo.com and sign in using Google or your email and password.
Step 2: Navigate to Google Business Profile Data Source
After logging in, go to Data Sources from the left menu. You’ll see all your active connections and an “Add new data source” section below. Click on the Google My Business tile.
Step 3: Connect to Google Business Profile
Click Connect with Google My Business to start the authorization. Approve the requested permissions to allow Data Bloo to access your GMB location data.
Note: If the OAuth window doesn’t appear, check that pop-up blockers are disabled and that you’re logged into the correct Google account in your browser.
Step 4: Select Google Business Profile Locations
Choose one or more business locations to connect – you can even select all your locations at once if you manage multiple stores. If you need to add more locations later, use the + Add new connection button.
Step 5: Review Connection
Your connected location(s) will appear under the Google Business Profile data source. You can add more locations or disconnect at any time.
Step 6: Create Your Report in Data Studio
Next to each connected location, you’ll see a “Create a report in Data Studio” link. Click it and Data Studio opens with your Google Business Profile data source already connected.
Option B: Connect Directly from Data Studio
Prefer to stay inside Data Studio? You can add the Data Bloo connector from there too.
Step 1: In Data Studio, click Create → Report and then Add data.
Step 2: Search for “data bloo” in the connector search bar. You’ll see all Data Bloo partner connectors appear. Select Google Business Profile – Free.
Step 3: Data Studio will ask you to authorize the connector. Authorize both the connector and your Google Business Profile data. Click Edit and share at the top right, then in the modal window, click Acknowledge and save.
Important: Wait a few seconds for the report to fully generate. Don’t perform any actions until you’re redirected to the edit mode of the report.
Step 4: Your Data Studio dashboard will load with key business performance metrics, including search and maps views, phone calls, direction requests and website visits, review counts and average rating, and photo and post visibility.
Use a Ready-Made Google Business Profile Template (Faster)
Building a report from scratch works, but it takes time. The faster approach is starting from a template.
Data Bloo’s Google Business Profile template comes pre-built with the charts and layout you need to start analyzing performance right away. Connect your data source, select the template, and your report is ready in minutes.
The template covers location-level search and map view trends, call and direction request tracking, review volume and rating over time, and multi-location comparison if you’re reporting on more than one store.
If you need to white-label it for a client, you can swap in their logo, apply their brand colors, and remove any pages that aren’t relevant. Unlimited edits, no restrictions.
Key Google Business Profile Metrics Available in Data Studio
Once you’re connected, you have access to the core metrics that matter for local performance reporting.
| Metric | What It Tells You |
|---|---|
| Search views | How many people found your listing via Google Search |
| Maps views | How many people found your listing via Google Maps |
| Direction requests | How many people asked for directions to your location |
| Website visits | Traffic driven from your profile to your website |
| Review count | Total number of reviews received |
| Average rating | Overall customer rating across reviews |
| Photo and post views | Visibility of your profile’s visual content |
Dimensions for Segmentation
To get the most out of your reporting, break performance down by location, region or store type, and date or week. This is especially useful if you’re comparing performance across multiple business listings or tracking seasonal trends.
Adjusting Your Report Beyond the Default Setup
If you need to filter by location, modify reporting parameters, or switch to a different Google account, you can do that directly in Data Studio. This is especially useful when you want to focus the dashboard on specific regions or store types, you’re comparing activity across different business listings, or you manage multiple GMB accounts.
To edit the data source configuration:
Open your Data Studio report, go to the top menu and click Resource → Manage added data sources, then click Edit next to the Google My Business source. Click the Edit connection button at the top left of the data schema page.
Once inside the connection editor, use the Account dropdown to switch to another Google account, or use the Location menu to choose from all available business locations or specific stores or regions. Adjust filters or views depending on your analysis needs.
To finalize changes, click Reconnect after making your selections, confirm by clicking Apply when prompted, and your dashboard will reflect the new configuration.
Common Issues (and How to Fix Them)
These are the three errors you’re most likely to run into – and exactly how to fix each one.
Authentication Expired
Your connection is no longer authenticated, so Data Bloo can’t retrieve your Google Business Profile data. This usually happens when the access token expires, the token is revoked, or your login credentials changed.
To fix it: go to hub.databloo.com, open Data Sources → Google My Business, and click the Re-authenticate button on your connection. If that button isn’t available, click Add new connection instead. Reload your Data Studio report once reconnected.
Session Invalidated
Your authentication session is no longer valid. This happens when an access token expires, after a password or security change, or due to prolonged inactivity.
To fix it: go to hub.databloo.com, select Data Sources, and click Add Account. Re-select your account or click Skip — this generates a new access token automatically. Reload your Data Studio report after reconnecting.
Location Required
No location is selected for the data source, so the connector has nothing to query. Metrics and dimensions are tied to specific locations — without at least one selected, the report can’t run.
To fix it: open your report in Data Studio, go to Edit data source → Edit connection, select at least one location under the Account field, and click Reconnect. Refresh your report and data should appear.
For a full list of Google Business Profile connector errors and fixes, visit the Data Bloo Google My Business error guide.
Using Your Google Business Profile Data in Multi-Channel Reports
Local performance doesn’t exist in a vacuum — it’s connected to your paid and organic marketing as a whole. With Data Bloo’s Custom Master Template, you can blend Google Business Profile data with Google Ads, GA4, Facebook Ads, and more in a single dashboard.
This is especially useful for multi-location businesses or agencies managing local clients, where foot traffic, calls, and direction requests need to be viewed alongside paid campaign performance to understand the full picture.
FAQs
How do I connect Google Business Profile to Data Studio?
Sign in to Data Bloo, connect your Google Business Profile account, authorize the connector in Data Studio, and start with the ready-to-use report template.
Is this connector for Google Business Profile to Data Studio free?
Data Bloo offers a free plan that includes one account per connector and up to 300 daily refreshes. Check the connectors pricing page for current plans.
What happens if I reach the daily refresh limit?
Once you hit your plan’s daily refresh limit, data will stop updating until the limit resets. Upgrading to a paid plan increases your refresh allowance.
Can I connect multiple Google Business Profile locations to one report?
Yes. During setup, you can select multiple locations – including all locations at once – making this useful for agencies and multi-location businesses reporting from a single dashboard.
Can I white-label my Google Business Profile report for clients?
Yes. Data Bloo templates support full white-labeling – add your client’s logo, apply their brand colors, and share via a private link or scheduled email delivery.
