Impressions
Overview Description Impressions are a key metric for understanding the visibility of your website’s content in search results. High impressions
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Items Checked Out
Overview Definition Items Checked Out refers to the count of individual products for which users have initiated the checkout process,
Items Purchased
Overview Definition Items Purchased refers to the total count of products that have been bought by users, as recorded through
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Items Viewed
Overview Definition Items Viewed measures the total number of product views by users, as tracked through the view_item event in
Items Added to Cart
Overview Definition Items Added to Cart quantifies the total number of individual products added to shopping carts by users within
Item Revenue
Overview Definition Item Revenue in Google Analytics 4 represents the total revenue generated from the sale of items, excluding additional
Item Category
Overview Description Item Category provides a structured way to analyze product data by categorizing items into hierarchical levels, starting from
Item ID
Overview What is Item ID in Google Analytics 4? Item ID refers to the unique identifier assigned to a product