One of the key features of Looker Studio is the Report Library, as the users can choose from a wide variety of ready-to-use templates and visualize their data fast and without any extra effort. Having designed the most featured reports in the official gallery, we compiled a list with the top Google Looker Studio templates that anyone can use right now in order to take advantage of this new powerful tool.

Free Looker Studio Templates

These templates are completely free to use. The remaining looker studio templates we included all contain free demos that we link to. 

Free Google Analytics 4 Audit

Source: Google Analytics 4

Free Demo: Link

Google Analytics 4 Audit is a free Google Looker Studio template that could help you improve the quality and accuracy of your GA4 data. By using this automated tool, you can get actionable insights for potential configuration issues of your Google Analytics 4 account. You simply select your GA4 property from the data control and the audit is complete within a few seconds. It saves a lot of time and effort, especially for those who are working on the migration to GA4.

For instance, a digital marketing agency can use this free audit tool to swiftly audit clients’ GA4 setups, fixing potential issues and misconfigurations to their account after the the transition to GA4. By checking key issues in general configuration, marketing channels’ measurement, custom event tracking and ecommerce setup, it will help the agency to improve the quality of clients’ properties, so they can trust again their data, enhancing campaign optimization and client satisfaction.

Key features:

  • Comprehensive website health check
  • Audit customization
  • PDF export
  • White label report
GA4 Audit - Results


Source: Google Analytics 4 via BigQuery

Free Demo : Link

Analytics4now is a powerful report that combines the standard reporting views of Universal Analytics with the new GA4 data. It is built on Looker Studio, using either BigQuery in order to tackle any issues with the GA4 API quotas. By linking your GA4 property with BigQuery and using Analytics4now’s advanced reporting features, you can easily process your GA4 raw data in a faster and more granular way. This means you can save time and simplify your analytics, making better decisions about your business. With Analytics4now, you can automate your GA4 reporting in less than a minute and get the most out of GA4 and UA. This templates offers another version which is connected with the GA4 native connector, allowing you to see your GA4 data in UA reports – You can demo with your account and see how your data looks like in action.

Analytics4now is an helpful tool for businesses looking to bridge the gap between Universal Analytics (UA) and Google Analytics 4 (GA4). For example, an e-commerce company struggling with new interface of GA4, can utilize this template to facilitate their reporting. By integrating GA4 data with BigQuery, the company can have even real time reporting as used to have in UA to measure their sales as they happen. This will help the company to make decisions in real-time and instantly adapt marketing strategies based on data of last 30 minutes, last 1 hour etc. Apart from the e-commerce company, this template can help any businesses not ready to fully transition to GA4, as it offers a seamless way to view GA4 data within familiar UA reporting views for audience, acquisition, behavior and conversion.

Key features:

  • UA interface for GA4 data
  • BigQuery integration
  • Zero Sampling
  • Historic data
Analytics4now GA4 BigQuery - Data Bloo

Paid Advertising

Google Ads Template

Source: Google Ads

Free demo: Link

This Google Ads Looker Studio template displays the main key performance indicators of your paid search activity. It summarizes your ads performance on Google split by campaign type, keyword quality, location, audience, and competition. By using this 10-page report you can decrease your cost of sales and monitor closely the total spending of your accounts.

Key features:

  • Campaign Performance
  • Keyword Insights
  • Geographic Targeting
  • Audience Analysis
  • Competitive Landscape
Google Looker Studio Template - Data Bloo

Facebook Ads Template

Source: Facebook Ads

Looker Studio Template URL

The Facebook Ads Looker Studio template showcases the performance of your paid activities across Meta platforms (Facebook, Instagram, and Messenger). You can efficiently track the main KPIs of your Facebook Ads campaigns, split by ads visibility, conversion, acquisition, and cost. Additionally, you can pull actionable insights about the behavior of your audience (location, demographics) and spot performance trends over time. The most important part of this report is that it does not require any paid subscription, as it uses Google Spreadsheets to access the Facebook Ads data.

Key features:

  • Ad and Campaign Effectiveness
  • Budget Insights
  • Audience Demographics
  • Time Trends
Google Data Studio Templates in 2021

Bing Ads Template

Source: Bing Ads

Looker Studio Template URL

Unlock the full potential of your Microsoft Ads campaigns through in-depth analysis of your campaigns, keywords, locations, and network performance, enabling you to optimize your search advertising strategies for immediate positive ROI.

Key features:

  • Campaign Analytics
  • Keyword Performance
  • Location Insights
  • Network Details
Bing Ads Looker Studio Template - Audience

Google & SEO

Google Analytics 4 Template

Source: Google Analytics 4

Free Demo: Link

The GA4 Looker Studio report uses Google Analytics 4 as a data source to monitor the overall performance of your website with the new version of GA. This user-level dashboard monitors your e-commerce activity along with the top-selling products, your users’ interactions, and the top behavior events. By using this template, you can easily move to your GA4 without stress and have a pretty straightforward overview of your business in seconds.

Google Analytics 4 Looker Studio Template - Conversions

Keyword Ranking Report Template

Source: Google Search Console

Free Demo: Link

This Google Looker Studio Template uses Search Console for the overall performance of your organic search keywords on Google. The report provides a holistic view at a keyword level, including keyword distribution (Top 3, Top 10, Top 20, and rest) and brand vs non-brand breakdown. Additionally, you can spot patterns with the most searched / trending keywords and identify the top landing pages of your business that are related to those queries.

Key features:

  • Keyword ranking
  • Page mining
  • Keyword overview
  • Brand organic performance
  • Long tail short tail keyword analysis

Google My Business Template

Source: Google My Business

Looker Studio Template URL

With the Google My Business Looker Studio Template, you can monitor your local business listing and pull valuable insights into your organic growth and local search ranking. It provides a high-level view of your business on Google search & maps and showcases the GMB performance with your customers’ interactions, engagements, reviews, and actions. The report uses a free data connector and doesn’t require subscription fees to access your Google My Business data.

Key features:

  • Business reviews
  • Customer actions
  • Customer views
Google My Business Template - Searches - Data Bloo

Local SEO Report Template

Source: Google Analytics 4, Google Search Console, Google My Business

Looker Studio Template URL

This template combines data from Google Search Console, GA4 and Google My Business Data to give a full picture of your local SEO performance and find deeper insights that more generic dashboards typically miss.

It will show how organic growth in local searches affect local sales, as well as best performing local seo keywords and pages that you can use as a standard for other local SEO assets.

Key features:

  • Subscriber Analytics
  • Video Performance Metrics
  • Engagement Analysis
  • Demographic and Geographic Insights
  • Comparative Performance
Local SEO Master Template - Customer Views - Data Bloo

Social Media

Instagram Insights Template

Source: Instagram Insights

Looker Studio Template URL

The Instagram Insights Data Studio Template is a powerful report that can help you monitor and analyze the overall performance of your social presence. You can easily connect your Instagram account with this template and gain valuable insights into your business growth, followers’ actions, media engagement, and performance over time. Unlock the full potential of your Instagram analytics and expand your social business.

Key features:

  • Content engagement
  • Follower actions
  • Account performance
  • Demographic insights
Instagram Insights Looker Studio Template - Posts - Data Bloo

Youtube Channel Report

Source: Youtube Analytics

Free Demo Link

This template provides YouTube content creators with critical insights into their channel’s performance, enabling a data-driven approach to content creation and engagement. By understanding subscriber growth and video performance at a granular level, creators can make informed decisions to optimize their content, grow their audience, and increase engagement on the platform.

Key features:

  • Subscriber growth
  • Video content performance
  • Engagement analysis
  • Content strategy insights
Youtube Channel Report - Data Bloo


Ecommerce Conversion Funnel Template

Source: Google Analytics 4

Free Demo: Link

The GA4 Ecommerce Conversion Funnel Template monitors your website’s e-commerce funnel using GA4 data. It allows you to track your customers’ behavior across devices, channels, and products, and identify where they drop during the buying process. With this template, you can analyze data for all the steps of Enhanced Ecommerce, from product view to transaction. The navigation menu on the left side allows you to check out different sections such as Funnel Overview, Technology, Channels, Demographics, Ecommerce, and Time, providing you with in-depth insights into your website’s performance in seconds.

Key features:

  • Cross-Device Tracking
  • Channel Performance
  • Product Insights
  • Drop-off Analysis
GA4 Ecommerce Conversion Funnel Template - Funnel - Data Bloo

Ecommerce Revenue Template

Source: Google Analytics 4

Free Demo: Link

This template focuses on revenue analytics that can unlock actionable insights to improve product offerings, optimize sales funnels to refine marketing strategies for better ROI.

Key features:

  • Revenue funnel analytics
  • Product analytics
  • Marketing channel performance
  • Country analysis
GA4 Ecommerce Revenue Template - Products - Data Bloo

WooCommerce Looker Studio Template

Source: Google Analytics 4

Looker Studio Template URL

Looker studio report template for WooCommerce is an essential tool for e-commerce store owners looking to gain a deeper understanding of their store’s dynamics. By providing a clear overview of sales, orders, and customer trends, it enables you to optimize your inventory, enhance customer satisfaction, and implement targeted marketing campaigns.

Key features:

  • Sales Performance
  • Order Status Tracking
  • Order ID Insights
  • Geographic Analysis
  • Revenue Trends
WooCommerce Looker Studio Template - Order Status

Multi-Channel Templates

Digital Performance Master Template

Source: Google Analytics (UA, GA4), Google Ads, Google Search Console, Facebook Ads

Looker Studio Template URL

This is a 47-page Google Looker Studio template tailored for online businesses, covering the following areas: website overview, e-commerce activity, and organic/paid marketing. You can analyze the overall performance of your business by combining data from GA, Search Console, and Google & Facebook Ads. Apart from these powerful data sources, this dashboard provides great UX navigation, with a toggle between the YoY and PoP comparison, drill-down menus, and optional metrics, that allow you to deep dive even further into the KPIs that matter to your business.

Key features:

  • Website Analysis
  • E-commerce Reporting
  • Organic Search Performance
  • Paid Advertising Performance
Looker Studio Template - Data Bloo

Lead Generation Master Template

Source: Google Analytics (UA, GA4), Google Ads, Google Search Console

Free Demo: Link

A holistic template report to help you understand where your leads are coming from and how they interact with your site across various marketing channels. 

Key features:

  • Website Performance Overview
  • Lead Metrics Analysis
  • Organic and Paid Search Results
  • Performance Optimization
GA4 Lead Generation Master Template - Goals - Data Bloo

Key Features of Looker Studio

Some important elements of the new BI platform are:

  • the available data sources, that users can take advantage of the wide variety of 900+ sources.
  • the user-friendly builder (drag-and-drop), with which users can utilize charts and graphs in order to create compelling data reports.
  • the report embedding, which gives users the functionality to share the Looker Studio reports with others or even embed them in any web page environment.
  • the Looker Studio API, with which enterprises can automate the management of their assets.
  • the introduction of Looker Studio Pro, an enterprise version, empowers companies with management features including group workspaces, and service-level agreements.

To check the latest updates of Looker Studio such as bugs / fixes and new functionalities, you can check the release notes which now lives under the Google Cloud environment.

Need Some Help?

Our Looker Studio Templates can help you speed up your reporting process and improve your decision-making immediately. It is incredibly easy to build your reports without having to manually configure them from the ground up.

In case you’re looking for a custom Looker Studio Template that is tailored to your reporting needs but don’t want to spend your time building it from scratch, then feel free to send a message to our team. Tell us your business needs, and let us design the custom report for you.

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