Analytics

Currently, around 68% of businesses utilize some sort of digital marketing, and this number is growing year after year. A solid client report system is an essential part of digital marketing. Having access to a client dashboard will give you insightful performance … Read More

Did you know that a typical business gets about 59 actions from its GMB listing? Google My Business allows local businesses to increase their visibility. However, to capture valuable, organic traffic analyzing your Google My Business analytics is essential. These insights can … Read More

Did you know that over 55% of all websites use Google Analytics for site content optimization? Google Analytics is a powerful tool for analyzing and improving your website content. However, its interface can be confusing for novice users. On the other hand, … Read More

A picture might be worth a thousand words, but a Looker Studio (previously known as Data Studio) report can be worth that amount of words multiplied many times over. With features that let you set up Google Looker Studio Page … Read More

Looker Studio (formerly known as Data Studio) offers more than just drag-and-drop options for designing effective data visualizations and generating reports.  There’s a cliché that encourages people to read “between the lines.” Coding languages do just that when setting up … Read More

Data visualizations use elements of design to do what our brain does naturally: create order.  Instinctively, we seek to find the most obvious patterns taking the quickest way to get there. Our brains like to find shortcuts. While interpretation remains … Read More

Spreadsheets seem very one-dimensional if you don’t know how to use them. They offer a valuable tool that functions as a baseline for extracting data to present and create visualizations. People who have experience using spreadsheets know how to use … Read More

When you read the news or study most educational content, you have likely encountered a wide variety of map charts. Specifically, maps offer an interesting way to present data in a way that connects certain categories of data or values … Read More

Do you design presentations for your business or team projects? If so, you should check out Google Looker Studio (previously Data Studio) to make custom graphs and charts that stand out. The key to effective visualizations is consistency and uniformity. … Read More

Data analysis involves a good eye and a knack for storytelling. You want graphs, charts, tables, and all other visualizations to follow a narrative path. Controlling how you present data broadly as well as focusing on more specific groups lets … Read More