Currently, around 68% of businesses utilize some sort of digital marketing, and this number is growing year after year. A solid client report system is an essential part of digital marketing. Having access to a client dashboard will give you insightful performance … Read More
Analytics

10 Tips for Making the Most of Google My Business Insights
Did you know that a typical business gets about 59 actions from its GMB listing? Google My Business allows local businesses to increase their visibility. However, to capture valuable, organic traffic analyzing your Google My Business analytics is essential. These insights can … Read More

A Step-by-Step Guide to Creating a Google Looker Studio Custom Report
Did you know that over 55% of all websites use Google Analytics for site content optimization? Google Analytics is a powerful tool for analyzing and improving your website content. However, its interface can be confusing for novice users. On the other hand, … Read More

2 Ways to Design the Perfect Looker Studio Report Navigation
A picture might be worth a thousand words, but a Looker Studio (previously known as Data Studio) report can be worth that amount of words multiplied many times over. With features that let you set up Google Looker Studio Page … Read More

The Complete Guide to the Looker Studio Regex
Looker Studio (formerly known as Data Studio) offers more than just drag-and-drop options for designing effective data visualizations and generating reports. There’s a cliché that encourages people to read “between the lines.” Coding languages do just that when setting up … Read More

Google Looker Studio Dimension Vs Metric: Understanding the Key Differences
Data visualizations use elements of design to do what our brain does naturally: create order. Instinctively, we seek to find the most obvious patterns taking the quickest way to get there. Our brains like to find shortcuts. While interpretation remains … Read More

The Anatomy of a Looker Studio Pivot Table
Spreadsheets seem very one-dimensional if you don’t know how to use them. They offer a valuable tool that functions as a baseline for extracting data to present and create visualizations. People who have experience using spreadsheets know how to use … Read More

Getting the Most Out of Google Looker Studio Maps
When you read the news or study most educational content, you have likely encountered a wide variety of map charts. Specifically, maps offer an interesting way to present data in a way that connects certain categories of data or values … Read More

Looker Studio Date Format Explained
Do you design presentations for your business or team projects? If so, you should check out Google Looker Studio (previously Data Studio) to make custom graphs and charts that stand out. The key to effective visualizations is consistency and uniformity. … Read More

An In-Depth Look Into Looker Studio Drill Down
Data analysis involves a good eye and a knack for storytelling. You want graphs, charts, tables, and all other visualizations to follow a narrative path. Controlling how you present data broadly as well as focusing on more specific groups lets … Read More

How The Engagement Rate Is Calculated in Google Analytics 4
Did you know that between 30 and 50 million websites across the web use Google Analytics? Analytics tools are a great way to monitor your website’s engagement. And with Google Analytics 4, it’s much easier for eCommerce professionals and marketers to gather … Read More

Understanding Content Grouping in Google Analytics
Understanding which type of content can effectively grab a visitor’s attention is crucial to growing your visitors and increasing conversions. You can get a deeper understanding of how your website is performing by taking advantage of content grouping in Google Analytics. In this … Read More